My Amazon Guy

Steven Pope
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About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

  1. 19 HR AGO

    From CEO Burnout to Breakthrough: A Real Talk from Steven Pope

    Send us a text Running an agency in 2025 comes with unexpected pressure, stalled growth, and personal setbacks. This video shares a behind-the-scenes look at team building, burnout, and making tough leadership calls.Topics include internal structure, DTC services, team misfires, and mindset challenges at the executive level. Your company can’t grow if you’re the bottleneck, get help building a team that runs without you: https://bit.ly/4jMZtxu Watch these videos on YouTube:  From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2 $87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1 ----------------------------------------------- Stop relying only on Amazon, download the DTC Growth Stack and build a brand that’s truly yours:  Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0 Timestamps 00:00 - Why Content Creation Is Hard Today   00:21 - Physical Transformation Journey   01:26 - Mental Burnout and Divorce Struggles   02:14 - Success and Struggles in Delegation   03:18 - Making a Non-Salesperson Lead Sales   04:20 - Founder Sales Advantage and SOP Sales   04:48 - Jenga Strategy and Company Static Phase   05:59 - Feeling Like the Company Runs Without the CEO   06:27 - Motto: Leveling Up to Accelerate Prosperity   07:01 - Meeting 63 Employees in Cebu   07:38 - Smile Campaign for Employee Wellness   08:22 - Push-Up Challenge and Culture Building   09:17 - Strong Executive Team with Setbacks   10:02 - Challenges Managing the IT Department   11:11 - $2.6M Software Mistake and Lessons Learned   11:38 - Gamifying Company Culture (Failure)   12:46 - Ranking #1 for “Amazon Agency”   13:20 - GEO vs SEO and AI Search Optimization   13:35 - DTC Service Expansion Beyond Amazon   14:45 - Reputation and Review Strategy   15:59 - Motivation: Controlling Thoughts, Not Just Tasks   16:45 - Asking Viewers for Content Ideas ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    17 min

  2. 1 DAY AGO

    Is Amazon’s New Discount System a Trap for Sellers?

    Send us a text Amazon quietly rolled out higher subscribe and save discount options that impact sellers’ margins. These changes push sellers to fund deeper discounts while already dealing with rising ad costs. Many brands will see their customer lifetime value shrink as discounts and fees cut into profits. Protect your margins before discounts drain them, book a call today to build a smarter strategy: https://bit.ly/4jMZtxu Stop letting Amazon own your entire business. Take control of your customers and profits and download the DTC Growthstack: https://bit.ly/4p7Tyqj #AmazonFees #AmazonDiscounts #AmazonSellers #EcommerceTips #AmazonUpdates Watch these videos on Youtube: Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2 The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3 ----------------------------------------------- Slash wasted ad spend before Amazon eats your margin, grab the PPC Guide now: https://bit.ly/4lF0OYX Stop guessing with keywords, get the SEO Toolkit and own your rankings: https://bit.ly/3JyMDGo Don’t wait for the next fee hike to sink your brand, secure the Amazon Crisis Kit today: https://bit.ly/4maWHn0 Timestamps: 00:00 - Amazon’s Push for Higher Spending   00:24 - New 15% and 20% Subscribe & Save Discounts   01:12 - Why Sellers Can’t Afford These Discounts   02:01 - The Impact on Customer Lifetime Value   02:37 - Who Benefits and Who Loses From This Change   03:02 - Final Thoughts on Amazon’s Discount Push   ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 min

  3. 2 DAYS AGO

    Are You Using TOO MANY Keywords and Hurting Your Amazon Sales

    Send us a text Phrase match keywords often sit between exact control and broad flexibility in Amazon ads. This video explains how to use them, when to separate them from exact matches, and how to avoid overlapping data. Keyword setup and match type choice can directly affect your ad budget and targeting accuracy. Get clarity on when to choose phrase match and stop wasting ad spend.  Book a strategy call with us: https://bit.ly/4jMZtxu #AmazonAdvertising #PhraseMatch #AmazonPPC #KeywordStrategy #EcommerceAds Watch these videos on YouTube: Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569 Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2 ----------------------------------------------- Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYX Want more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFY Download the Crisis Kit now, because waiting until it’s too late isn’t a strategy: https://bit.ly/4maWHn0 Timestamps 00:00 - What Phrase Match Actually Means 00:26 - Comparing Phrase, Broad, and Exact Match 01:19 - Real Keyword Example: Blue Balloons 02:27 - When Phrase Match Outperforms Broad 03:00 - Should You Run Phrase and Exact Together? 04:45 - Keyword Count for Launch Campaigns 05:50 - Keyword Placement in Listings for SEO 06:35 - How to Adjust Bids Based on Keyword Rank 07:15 - Competitor Keywords: What to Use and Why 08:12 - When to Avoid Branded Terms in Listings ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    8 min

  4. 2 DAYS AGO

    3 Amazon PPC Updates to Test (Netflix Ads! and more)

    Send us a text Amazon recently added changes to campaign setup that can raise ad costs automatically. Sellers need to be aware of new ad placements like TV streaming and segment targeting that could impact results. These shifts in PPC settings affect spend, visibility, and how your campaigns perform overall. Worried your ad budget is slipping away? Lock in a call now to protect your margins: https://bit.ly/4jMZtxu #AmazonAds #AmazonPPC #AdBudget #amazonppcupdate #AmazonSellingTips Watch these videos on YouTube: Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4 Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11 ----------------------------------------------- Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7Tyqj Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0 Timestamps 00:00 - 3 Big Changes in Amazon Ads You Must Know   00:12 - Auto-Bid Increase Feature Hidden in Campaign Settings   01:22 - Why Prime Day Isn’t Worth a 50% Bid Boost   02:44 - TV Ads on Amazon: New Opportunity or Waste of Budget?   04:01 - When Should You Test TV Ads as a Brand?   05:02 - Budget Allocation Guide by Brand Size   06:12 - Amazon Ad Spec Requirements for Video Campaigns   07:30 - Common Mistake in Video Ads That Hurts Results   08:32 - CPM Bidding Risks Explained   10:04 - Lack of Ad Placement Control in Seller Central   10:33 - New B2B Targeting Feature: Worth Testing?   12:22 - Final Thoughts + Where to Get More PPC Help  ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    13 min

  5. 5 DAYS AGO

    Amazon Prime vs Walmart + vs Target Circle 360 - Which is Best?

    Send us a text Amazon Prime still leads the way in subscription benefits, with Walmart Plus catching up slightly. Target Circle 360 lacks clear value for online shoppers and sellers. These differences affect seller reach and customer loyalty across major platforms. Not sure how these buyer programs affect your sales? Talk to us before it cuts into your margins: https://bit.ly/4jMZtxu Ready to own your customer and build real brand value? Download the DTC Growth Stack today: https://bit.ly/4p7Tyqj #AmazonPrime #WalmartPlus #TargetCircle #EcommerceStrategy #onlineselling  Watch these videos on YouTube: You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8 Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13 ------------------------------------------------- Stay ahead of platform shifts — download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYX Selling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSl Don't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0 Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rr Timestamps 00:00 - Comparing Amazon Prime, Walmart Plus, and Target 360 00:44 - What each membership program costs 01:10 - Main shipping perks and usage differences 02:23 - Grocery delivery and in-store comparisons 03:05 - Extra benefits like Prime Video and Paramount+ 04:20 - Target 360 pricing and value analysis 05:00 - Demographics and shopping behavior by platform 05:45 - Cross-platform membership overlap stats 06:20 - Summary: Why Prime still dominates 07:15 - Subscriber counts for Prime, Walmart Plus, and Target 360 08:02 - Final verdict and seller insights ------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    8 min

  6. 6 DAYS AGO

    Amazon Vine for Sellers Worth it? (2025) - Average Rating 4.1 Stars ⭐⭐⭐⭐

    Send us a text Amazon Vine gives early reviews, but most items in the program are low-value, niche, or not appealing. Reviewers are taxed on items and split into Silver and Gold tiers, with quality products disappearing fast. If your Vine units aren't claimed in 24 hours, the product might be too niche or low quality. While 2025 updates allow pre-launch reviews and reseller access, the risks still outweigh the rewards for most sellers. #AmazonVine #AmazonReviews #FBAlaunch #AmazonSellingTips #productlaunch  Get a strategy call to review if your product is even right for Amazon Vine before it’s too late: https://bit.ly/4jMZtxu Watch these videos on YouTube:  From 0 to 100k a Month - Jeffrey I Valen Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=2gNhMGzr6ZI&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=2 $87 Spend $1000 Monthly Revenue with PPC Hack, Coaching Testimonial of My Amazon Guy: https://www.youtube.com/watch?v=atTQQqV9TeE&list=PLDkvNlz8yl_ZKCwqsFEaR0fm37L6yabg4&index=1 ----------------------------------------------- Tired of marketplace limits? Download our DTC Growth Stack: https://bit.ly/4p7Tyqj Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0 Timestamps 00:00 - Inside the Amazon Vine Program 00:26 - What Vine Reviewers See in Their Dashboard 01:35 - Tax Rules for Amazon Vine Reviewers 02:27 - Why Vine Reviews Often Have Lower Ratings 03:10 - Risks of Using Vine for Supplements and Complex Products 03:56 - Real Examples of Vine Review Feedback 04:50 - When Vine Reviews Hurt Your Image Quality 05:56 - Who’s Using Vine Most (And Why) 06:27 - The Two Types of Vine Reviewers: Gold vs. Silver 06:55 - Collecting Reviews Before Product Launch 07:35 - 50% Off Launch Strategy vs. Using Vine 08:34 - New Rules for Authorized Resellers in Vine 09:16 - Vine Review Fees Explained 10:00 - Why the Vine Program Isn’t Free Anymore 10:57 - Vine Review Limits and New Parentage Rules 11:19 - Focus on Click-Through Rate Instead of Reviews ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    12 min

  7. 10 SEPT

    Containers Full of Amazon Products Fall Into Water at Long Beach Port

    Send us a text Shipping container losses and Amazon warehouse damage are hurting sellers more than ever. Many aren’t being paid the full value of their products and are left fighting Amazon’s logistics. Inventory loss, delayed deliveries, and low refunds are squeezing ecommerce brands hard. Sick of losing money every time Amazon messes up your inventory? Get help from real pros with zero fees! Contact us at myrefundguy.com #LostInventoryAmazon #AmazonRefundIssues #FBAReimbursement #DamagedGoodsAmazon Watch these videos on YouTube: Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4 Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11 ----------------------------------------------- Stop relying only on Amazon, download the DTC GrowthStack and start scaling your brand your way: https://bit.ly/4p7Tyqj Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0 Timestamps 00:00 - Massive Shipping Disaster at Long Beach 00:19 - Products Worth Millions Lost at Sea 00:40 - Brands Like Data Dive Affected by the Incident 01:09 - What Amazon Does With Damaged Inventory 01:47 - Why Amazon Sellers Are Left With Less 02:17 - How Sellers Can Recover From Logistics Failures ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    3 min

  8. 10 SEPT

    Amazon's New AI Feature is Actually Good for Consumers?

    Send us a text Amazon is testing an AI-powered shopping feature that reads product details in a podcast format. It’s currently mobile-only and surfaces product highlights that customers usually miss. This shift could change how buyers interact with listings and how sellers optimize content. If you're not optimizing your listings for mobile AI features, you're already behind, let's fix that: https://bit.ly/4jMZtxu #AmazonAI #EcommerceTools #MobileShopping #ProductListingTips #AmazonFeatures Watch these videos on Youtube: Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw Why Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw ----------------------------------------------- Tired of marketplace limits? Let’s talk real growth with DTC strategy: https://bit.ly/4kOz6rr Stop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYX Rank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGo Be ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0 Timestamps 00:00 - Amazon Rolls Out AI Podcast Feature for Listings 00:27 - Real-Time Test of the New AI Audio Summary 01:37 - Why the AI Audio Matches Real User Experience 02:40 - Comparing Product Pages: Above vs. Below the Fold 03:55 - Which Categories Are Getting This AI Feature? 05:20 - Speaker Selection and Target Demographics in AI 06:12 - How AI Might Be Choosing Talking Points 07:14 - Amazon Reviews, AI, and the Missing Social Push 08:26 - Why Amazon Removed Social Posts and What It Means 09:22 - AI Shopping Highlights That Actually Work 10:20 - Amazon's Jenga Problem: Too Many Features, Not Enough Space 11:15 - Desktop vs. Mobile: What Users See and Miss 12:01 - Where AI Pulls Info From on the Product Page 13:30 - Final Thoughts on Amazon's AI Shopping Experience ---------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

    14 min
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About

About My Amazon Guy:  1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR,  Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Information

  • Creator
    Steven Pope
  • Years Active
    2020 - 2025
  • Episodes
    1.7K
  • Rating
    Clean
  • Copyright
    © 2025 My Amazon Guy
  • Show Website
    My Amazon Guy

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