AdMission

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MARKETING
UPDATED WEEKLY

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

1 DAY AGO

The future of AI and marketing: With Salesforce

Russ and Freddie explore the future of AI in marketing with Leandro Perez, Chief Marketing Officer for Salesforce Australia & New Zealand, as he shares insights on how Salesforce, the world’s #1 AI CRM, brings human expertise and AI agents together to drive customer success. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.

45 min
6 NOV

US ELECTION: Brand Trump v. Brand Harris

Russ and Freddie have a plan to bring chess to the masses and discuss the dollar breakdown of the US election ad spend from both camps and what it could mean for the election outcome. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.

35 min
29 OCT

The Tesco ad 'taking the marketing world by storm'

Russ and Freddie discuss VCE exams, interesting people at the races, attempt to fix Facebook Marketplace, discuss JB Hi-Fi's new billboard strategy and decide Tesco's new ad is genius. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.

47 min
22 OCT

Zendaya in the sneaker wars & inside China's micro-drama industry

Russ and Freddie weigh in on Zendaya's ON commercials, review South by Southwest in Sydney, look inside China's micro-drama industry and explain why the world’s biggest tech companies are buying nuclear power plants. And Freddie has a pitch to fix 'the problem with young men'. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.

47 min
15 OCT

The jogging President, New Balance & the problem with political ads

Russ and Freddie weigh up the benefits of creativity versus practicality, compare brand strategies from the big sneaker companies, present the case for chess as a commodity and discuss deception in political advertising. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.

45 min
8 OCT

People are losing faith in the power of ads

Russ & Freddie discuss religion and faith in the craft of advertising, Woolmark's 'great new ad', how the NRL Grand Final stacks up against the AFL and why Freddie has started craving apples. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.

50 min
1 OCT

Why Telstra was the real winner of the AFL Grand Final

Russ and Freddie talk about launching a fashion brand, yuppies making a comeback, AAMI’s Grand Final ad, the Telstra effect, how Halloween gets to Australia, ‘nice’ social media and advice for Dyson’s foray into headphones. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.

39 min
24 SEPT

How to make the Brownlow interesting & Instagram for teens

Russel Howcroft and Freddie Young discuss the problem with the Brownlow broadcast, Instagram's teen accounts, Tupperware filing for bankruptcy, why they want Telstra's new ad to work and the 'Splinternet' Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/ See omnystudio.com/listener for privacy information.

48 min

See All (40)

8 FEB

Trailer: AdMission

This podcast missed the mark. The premise is all wrong - backwards, even.People want to buy things that make them smarter, stronger, safer, sexier and rich. Nobody wants a podcast about the people behind the fantasies - brought to them by the biggest and the smallest names in this industry.People today want beautiful lies.Nobody wants a podcast about advertising. ‘AdMission’, with advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative ', tells the uncensored story behind the world’s most talked about brands, ideas, marketing campaigns, advertising news and industry screw ups. Russel and Freddie are the ‘then’ and ‘now’ of advertising - Russel, with a life-time of knowledge and experience shaped in the free for all days of advertising, and Freddie, a millennial working in a fractured media landscape dominated by strict standards and Tik-Tok. This no spin podcast offers sharp insight to the world's biggest stories in advertising, media and business. See omnystudio.com/listener for privacy information.

8 Feb

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3 min

Every week, advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative’, offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.