LabTalks: The Non-Fungible Podcast

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LabTalks: The Non-Fungible Podcast

Welcome to LabTalks: Season 3! LabTalks: The Non-Fungible Podcast dives into the dynamic world of advertising and Web3. Join us as we explore everything from the latest Alkimi tech updates to the broader shifts in digital advertising. Featuring special guests, founders' insights, and educational content, we tackle the industry's biggest questions and trends. Tune in and be part of the conversation that's shaping the future of advertising in the digital age. Bads ads broke the internet. Fix it with $ADS.

  1. LabTalks x UM: Balancing AI and Human Insight in a Data-Driven World

    6 DAYS AGO

    LabTalks x UM: Balancing AI and Human Insight in a Data-Driven World

    In this episode, we chat with Simon, managing partner from UM, about the critical balance between AI and human creativity in media planning. Discover how human insights add value to data-driven decisions and why relying solely on algorithms can lead to generic content. We also explore UM's Full-Colour Media philosophy, which emphasises using AI to enhance, not replace, creativity. Additionally, we discuss the role of blockchain in providing transparency and trust in digital advertising, ensuring accountability in the supply chain. Join us for a thought-provoking conversation on the future of media planning and the essential role of human ingenuity in a tech-driven world.

    28 min
  2. LabTalks x Flight3: Building in Web3 – Challenges, Opportunities & Insights from the CEOs

    4 OCT

    LabTalks x Flight3: Building in Web3 – Challenges, Opportunities & Insights from the CEOs

    In this episode, we sit down with Harry Horsfall, the CEO & co-founder of Flight3, a Web3 marketing agency. He reflects on his journey from organising music festivals to diving into the world of Web3. We explore the unique challenges and opportunities in marketing for web3 projects, from go-to-market strategies to community building. Tune in as we discuss the evolution of web3 marketing, the impact of regulatory challenges, and the future of tokenisation in advertising. This episode offers practical takeaways for marketers and entrepreneurs alike, aiming to thrive in the ever-evolving landscape of decentralised technology.

    1 hr
  3. LabTalks x Kinesso: Programmatic Media, Blockchain's Impact, and the Future of Quality Journalism

    27 SEPT

    LabTalks x Kinesso: Programmatic Media, Blockchain's Impact, and the Future of Quality Journalism

    In this episode of LabTalks, Ben sits down with Chris Geils, Associate Director at Kinesso UK, to explore the evolving landscape of biddable and addressable media. Chris breaks down how programmatic media has shifted from a focus on automated bidding to audience targeting and why understanding identifiers like first-party data is critical in a cookieless world. We also dive into the role of blockchain in reducing ad emissions, trends shaping digital advertising, and why the best internet is one that is free and ad-funded, allowing everyone access to a wide range of opinions and information while ensuring that content creators are fairly compensated for their work. Tune in to discover how effective media buying can make ads more sustainable and impactful.

    40 min
  4. John Helm x LabTalks: Unpacking Biddable Media

    20 SEPT

    John Helm x LabTalks: Unpacking Biddable Media

    In this episode of LabTalks, Ben and John Helm dive deep into the world of biddable media, exploring its crucial role in the digital marketing funnel. They discuss the importance of programmatic, paid social, and paid search in reaching audiences where they spend their time. Learn how Mars and Essence MediaCom are shifting their strategies to embrace transparency and efficiency in media buying, while also focusing on sustainability and responsible media choices. From exploring new channels like addressable TV to the benefits of programmatic out-of-home advertising, this episode is packed with insights on the future of digital advertising. Ben and John also discuss Mars and Essence MediaCom’s innovative approaches to Supply Path Optimization (SPO), the future of targeting, and the exciting potential of AI and automation in digital advertising.

    46 min
  5. LabTech: The Role of Validators in Alkimi’s Ecosystem

    6 SEPT

    LabTech: The Role of Validators in Alkimi’s Ecosystem

    In this episode of LabTech, we delve into the crucial role of validators in the Alkimi ecosystem. Validators are at the heart of Alkimi's decentralised ad exchange, ensuring transparency, efficiency, and sustainability in the ad supply chain. We discuss how validators validate every ad impression, helping maintain the integrity and decentralisation of the network. Learn about the balance between decentralisation and regulatory compliance, including what data Alkimi commits to the blockchain while safeguarding privacy and confidentiality. We'll also cover what it takes to become a validator, including the requirements and KYC process, and introduce our reward estimator tool designed to help prospective validators and liquidity providers assess their potential returns. Don't miss this comprehensive look at the driving force behind Alkimi’s success and its impact on the blockchain world.

    25 min

  6. 20 AUG

    LabTech: Revolutionising AdTech with the AI-Powered DSA and the Reward Estimator

    In this episode, Chorley and Chandru explore Alkimi's latest innovations, including the shift from traditional DSPs to our AI-powered DSA. This evolution enhances targeting, bidding, and reporting, making digital advertising more efficient and effective. We also introduce our new Reward Estimator, a tool designed to help users make informed decisions about staking and validating within the Alkimi ecosystem. Additionally, we discuss how these developments will boost publisher revenue through real-time floor-bid strategies and share our plans for future updates, including the rollout of our validator network to decentralise the platform and reduce costs. Tune in to discover how these advancements are set to reshape the future of AdTech.

    35 min
  7. LabTech: Updates on Recent Highlights and Events

    9 AUG

    LabTech: Updates on Recent Highlights and Events

    Hello Alkimists! Chorley and Chandru have been on the move, attending key industry events and expanding our horizons. In this episode, they recap their exciting excursions to Cannes, where they discussed SPO and AI in ad tech, and India, where they connected with our team, hosted our first hackathon and explored new market opportunities. They also cover their experiences at ECC in Brussels and MAD Fest in London, highlighting the unique conversations and innovative strides Alkimi is making. Plus, get a sneak peek at what's ahead on our roadmap, including the highly anticipated DSA launch.

    20 min
  8. LabTalks x Magna IPG : Innovations in Supply Path Optimisation

    2 AUG

    LabTalks x Magna IPG : Innovations in Supply Path Optimisation

    In our latest LabTalks episode, Ben sits down with Flaminia Sapori, Inventory Product Development Lead at Magna IPG. Flaminia shares her insights on the evolving ad tech landscape, the importance of Supply Path Optimisation (SPO), and the challenges of achieving transparency and sustainability in the ad supply chain. Flaminia discusses the crucial role of SPO at Magna IPG, emphasising the need for transparency and simplifying the supply chain through log-level data. She explains how transparency in ad tech benefits advertisers and publishers while driving sustainability by reducing the carbon footprint. Looking ahead, Ben and Flaminia share their visions for the future of ad tech, including the potential of blockchain and the commoditisation of log-level data. They highlight the importance of transparency in the supply chain to improve advertiser ROI and publisher yield, ultimately benefiting the entire ecosystem.

    49 min
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About

Welcome to LabTalks: Season 3! LabTalks: The Non-Fungible Podcast dives into the dynamic world of advertising and Web3. Join us as we explore everything from the latest Alkimi tech updates to the broader shifts in digital advertising. Featuring special guests, founders' insights, and educational content, we tackle the industry's biggest questions and trends. Tune in and be part of the conversation that's shaping the future of advertising in the digital age. Bads ads broke the internet. Fix it with $ADS.

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