Smarter Podcasting: Making Podcasts Better

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Smarter Podcasting: Making Podcasts Better

Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts. Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned. The show is designed to provide valuable insights and practical tips for any podcaster, whether they are individuals or businesses. Niall shares his tried and tested techniques for creating, publishing, and building a show, along with success stories of his own and his clients’ podcasts. Whether you’re interested in starting a podcast or improving an existing one, Smarter Podcasting is a great free resource to help you. Join Niall on this podcasting journey by subscribing or following Smarter Podcasting today.

  1. 17 MAR

    25 Tips for Podcast GROWTH Hacks

    "Podcasting changed my life. It opened doors I never imagined—and it can do the same for you." This episode is actually a re-upload, but it’s one I knew I had to bring back. Consistency is key in podcasting, and while I wasn’t able to record something new this week, I didn’t want to leave you without value. This episode is packed with 25 actionable tips to help you grow your podcast—whether you’re just starting or looking to level up. I’ve always believed that growth in podcasting isn’t abou...

    28 min
  2. PodPast : How To Build Trust And Connection With Your Audience, With Mark Steadman

    10 MAR

    PodPast : How To Build Trust And Connection With Your Audience, With Mark Steadman

    "Good podcasting is about generously communicating and showing up for your listener and being able to deliver them really good value. " - Mark Steadman If you’re a podcaster, new or experienced, this podpast episode will change the way you approach your craft. This episode with Mark Steadman was an absolute masterclass in podcasting. His insights on putting the listener first have completely reshaped the way I think about crafting episodes. I’ve always believed in respecting the liste...

    41 min
  3. PodPast: 3 Experts Tips to Avoid Pod Fade and Reach 50+ Episodes and Mastering the Art of Podcast Planning

    5 MAR

    PodPast: 3 Experts Tips to Avoid Pod Fade and Reach 50+ Episodes and Mastering the Art of Podcast Planning

    "48% of podcasts on Apple Podcasts have fewer than 10 episodes. Podfade is real, but it doesn’t have to happen to you." If you’ve ever worried about running out of content or losing momentum, this episode is a must-listen. This episode is packed with insights every podcaster needs—especially if you want your show to last beyond the first few episodes. So many podcasts start strong but quickly fade away because of poor planning, lack of direction, or burnout. But with the right strategy, you c...

    32 min

  4. 24 FEB

    Why businesses need to be podcasting! With Nick Thomson

    This conversation with Nick Thomson was an absolute masterclass in why businesses need to start thinking about podcasting as a key marketing tool. Nick brought such a fresh and insightful perspective, particularly around the idea that podcasting isn't just about downloads—it's about brand awareness, networking, and positioning yourself as an authority in your field. One of the things I loved about this episode was how we tackled the common objections businesses have when it comes to starting ...

    38 min
  5. 5 Tips To The Top 5% Of Podcasts

    17 FEB

    5 Tips To The Top 5% Of Podcasts

    “Invest a little bit in a good microphone, know what you're doing, how to use it and make the best content and make the best quality content that you can. Trust me, it will make a massive difference.” I was absolutely blown away when I discovered A Vietnam Podcast had reached the top 5% of podcasts globally. It’s been a rollercoaster—figuring out what works, what doesn’t, and most importantly, learning to appreciate the process. So many podcasters, especially those just starting out, ge...

    36 min
  6. How LinkedIn Can Grow Your Podcast

    10 FEB

    How LinkedIn Can Grow Your Podcast

    “ No one's going to say no for an interview because every SME owner needs that awareness.” - Joel Zorrilla LinkedIn was a platform I had overlooked for years, and now I realize the massive potential it has for podcasters. My guest, Joel Zorrilla, gave some incredible insights that not only validated my experiences but also opened my eyes to strategies I hadn't even considered. One of the biggest takeaways for me was just how powerful LinkedIn can be for podcast growth when used the right way...

    35 min
  7. 7 Reasons to Start a Podcast: Why Podcasts Are Good for Your Business

    3 FEB

    7 Reasons to Start a Podcast: Why Podcasts Are Good for Your Business

    "This is what podcasting will become - it will become second nature for all businesses to have one." Podcasting has evolved into an essential tool for businesses, and I firmly believe that it will soon be as indispensable as having a website. Just a few years ago, businesses could get away with not having an online presence, but now? It’s unthinkable. Podcasting is heading in the same direction. If you're not already using it as a branding, marketing, and networking tool, you’re ...

    15 min
  8. Why You Should Start A Podcast in 2025

    27 JAN

    Why You Should Start A Podcast in 2025

    “One of the biggest barriers to people starting their own podcast is because of the equipment needed to start their own show..” I wanted to inspire anyone considering starting a podcast in 2025 with this episode. Podcasting changed my life—what began as a hobby is now a thriving business that connects me with people across the globe. The barriers to starting your own show are lower than ever, and the opportunities are endless. From making lifelong connections to seeing your podcast clim...

    19 min
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    About

    Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts. Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned. The show is designed to provide valuable insights and practical tips for any podcaster, whether they are individuals or businesses. Niall shares his tried and tested techniques for creating, publishing, and building a show, along with success stories of his own and his clients’ podcasts. Whether you’re interested in starting a podcast or improving an existing one, Smarter Podcasting is a great free resource to help you. Join Niall on this podcasting journey by subscribing or following Smarter Podcasting today.

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