Smarter Podcasting: Making Podcasts Better

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Smarter Podcasting: Making Podcasts Better

Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts. Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned. The show is designed to provide valuable insights and practical tips for any podcaster, whether they are individuals or businesses. Niall shares his tried and tested techniques for creating, publishing, and building a show, along with success stories of his own and his clients’ podcasts. Whether you’re interested in starting a podcast or improving an existing one, Smarter Podcasting is a great free resource to help you. Join Niall on this podcasting journey by subscribing or following Smarter Podcasting today.

  1. From Good to Unforgettable: Reinventing Podcasts for Brand Impact with Harry Morton

    11 NOV

    From Good to Unforgettable: Reinventing Podcasts for Brand Impact with Harry Morton

    “In podcasting, it’s not about downloads; it’s about creating meaningful engagement.” I talk with Harry Morton, founder of Lower Street Media, to explore the future of brand storytelling through podcasting. With over 7,000 episodes produced and high-profile clients like PepsiCo and Fidelity, Harry shares insider strategies for using podcasting to build brand credibility, boost audience loyalty, and attract high-quality leads.Together, we dive into why podcasting is about more than just d...

    38 min
  2. From Rocky Beginnings to Podcasting Success | Keynote Speech: HCMC Content Creators Meetup

    4 NOV

    From Rocky Beginnings to Podcasting Success | Keynote Speech: HCMC Content Creators Meetup

    Niall Mackay, The Podcast Guy, shares his journey from starting a podcast about Saigon in 2019 to running a successful, end-to-end podcast production agency.Niall discusses the evolution of his podcast, including rebranding it to focus on Vietnam as a whole, and how he navigated significant challenges like the COVID-19 pandemic. He emphasizes the importance of setting specific goals, learning to say no, and focusing on one's primary objective for achieving success. Niall also shares...

    17 min
  3. The Power of Storytelling: How Podcasting Shapes Our Lives and Creative Journeys

    28 OCT

    The Power of Storytelling: How Podcasting Shapes Our Lives and Creative Journeys

    "Podcasting is a window to my world, and through it, I’ve met people I never imagined I’d connect with."Niall Mackay sits down with Radim Malinic, a creative designer, best-selling author, and the host of Creativity for Sale, now called Mindful Creative. They explore Radim's journey from his initial struggles with podcasting to building a platform that has reached listeners in 85 countries. Radim shares how the medium of podcasting allowed him to extend his message beyond books, making authen...

    44 min
  4. Expert Podcast Planning Strategies: How to Create a Successful Show with Charlotte Lewis-West

    14 OCT

    Expert Podcast Planning Strategies: How to Create a Successful Show with Charlotte Lewis-West

    "Podcast audiences absolutely love consistency." - Charlotte Lewis-WestNiall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the keys to effective podcast planning and promotion. With years of experience in radio journalism and podcast consultancy, Charlotte shares invaluable insights on developing a solid podcast strategy, understanding your audience, and leveraging various platforms for promotion.The conversation delves into the importance of identifying your niche,...

    41 min
  5. International Podcasting Day - Fun Facts and Insights!

    30 SEPT · BONUS

    International Podcasting Day - Fun Facts and Insights!

    Podcasts have revolutionized how we consume content, providing a platform for storytelling, education, entertainment, and conversations that span the globe. Today is International Podcast Day, September 30, is a time to honor the incredible impact podcasting has had on our lives.As a podcaster myself, I’ve seen firsthand how this unique medium can create connections, foster communities, and amplify voices that might otherwise go unheard. In celebration of International Podcast Day, ...

    20 min
  6. Podcast Audit: The Upward Spiral Podcast

    30 SEPT

    Podcast Audit: The Upward Spiral Podcast

    I thought I knew content creation, but podcasting taught me so much more." – Michelle O’BrienNiall Mackay provides a comprehensive audit of Michelle O'Brien’s podcast,”The Upward Spiral Podcast”. Michelle, a marketing professional who transformed her life after giving up alcohol two years ago. She also shares her journey from being a casual drinker to living a sober life, explaining how even a small reduction in alcohol can have a profound impact on personal growth and mental clarity. Togethe...

    50 min
  7. Podcast Audit: Mister Radio

    16 SEPT

    Podcast Audit: Mister Radio

    Niall Mackay sits down with Marshall Katzan, a seasoned radio veteran and podcaster, to conduct an in-depth audit of Marshall's podcast, "Mr. Radio." With decades of experience in radio, film, and television since the 1970s, Marshall brings a wealth of knowledge to the conversation. However, he's seeking advice on how to improve his podcast and reach a wider audience.Niall provides valuable insights on various aspects of podcasting, from equipment and editing techniques to content strategy an...

    39 min
  8. Jordan Harbinger's Key to Podcast Success

    2 SEPT

    Jordan Harbinger's Key to Podcast Success

    In this episode I interview one of the biggest names in podcasting, Jordan Harbinger!We delve into the art of preparing for podcast interviews. Jordan, whose podcast has millions of downloads, shares his journey from being a Wall Street lawyer to a renowned podcaster. He discusses the importance of extensive preparation, including reading entire books, taking notes, and adjusting interview flow in real-time. Jordan emphasizes a structured approach to creating engaging content and ad...

    42 min
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About

Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts. Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned. The show is designed to provide valuable insights and practical tips for any podcaster, whether they are individuals or businesses. Niall shares his tried and tested techniques for creating, publishing, and building a show, along with success stories of his own and his clients’ podcasts. Whether you’re interested in starting a podcast or improving an existing one, Smarter Podcasting is a great free resource to help you. Join Niall on this podcasting journey by subscribing or following Smarter Podcasting today.

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