Ag Sales Professional's Podcast by Greg Martinelli

Greg Martinelli
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Ag Sales Professional's Podcast by Greg Martinelli

Bringing you top sales strategies and information to build your territory and agribusiness

Episodes

  1. 5 NOV

    4 Ways a salesperson can use SWOT to dominate their territory – PODCAST

    Ever been asked to complete a SWOT Analysis? Ever wonder why?  Or what you should do with it? SWOT stands for: To complete one, you first pick a subject.  This could be a product, a competitor, or most often, yourself.  Then, in a four-box diagram, you identify the strengths, weaknesses, opportunities, and threats to your […]

    12 min

  2. 17 OCT

    How Dad farmed won’t get you there

    3 ways to help stubborn customers Farming is tough business.  And it just got a lot tougher in the last 12 months.  This means selling to farmers is also tough! Many times when selling to a farmer, we are asking them to change the way they farm.  We are often introducing new products, services, or technology […]

    11 min

  3. 8 OCT

    7 ways to be a lifeline to farmers

    Selling to farmers in tough times. Farming is always challenging, but right now it’s tougher than usual, with profitability under serious pressure for farmers. This means those selling to farmers are feeling the strain too. Recently, I had the privilege of collaborating with Margy Eckelkamp from Farm Journal. Together, we outlined seven actionable steps that […]

    11 min

  4. 1 OCT

    How do your customers make decisions? – PODCAST

    And what is your role as their salesperson when they do? Your farmer customers are struggling to stay afloat right now, more than probably ever in their farming history.  Unless they farmed through the 1980’s, right now is their most difficult time. Your role as their salesperson or more importantly, their trusted advisor has never […]

    13 min

  5. 24 SEPT

    The 12 Salespeople Farmers buy from

    How many of them are you? Good luck and let me know how it goes

    9 min

  6. 18 SEPT

    Fishing in a swimming pool – Customer Segmentation

    Segmenting your way to Sales Success Are you calling on the right prospects in the right places? Are your salespeople calling on the right prospects in the right places? You might want to double check with them as I find far too many of us in agribusiness are “Fishing in Swimming Pools” Lots of activity […]

    11 min

  7. 11 SEPT

    Selling to your customer’s customer – Podcast

    Dairy Boots and getting “Robbed” Every customer has a customer!  This is so important for salespeople to understand that I want to repeat it.  Every customer has a customer!  If you sell to an agribusiness like a feed mill, grain elevator or Ag retailer, then that is obvious.  However, you might be thinking that since […]

    10 min

  8. 3 SEPT

    How to build your Sales Empathy Skills – Podcast

    Do this fun and easy exercise to build one of your most important selling skills A critical component to building connections with prospects and customers is the skill of empathy.  You might be wondering why I called empathy a skill and not some built in talent or ability.  That’s because I think you can develop […]

    10 min

  9. 25 AUG

    Do the Hustle – Podcast

    How to outsell your competition without the lowest prices, the best technology, or biggest marketing budget In the 1975, Van McCoy released a hit song and dance called “Do the Hustle”.  The lyrics are very simple and so is today’s message.  The lyrics were literally, “Do the hustle”.  The irony is that it’s also the […]

    6 min

  10. 13 AUG

    Selling to unhappy farmers in a down market – PODCAST

    Channel the power of DISC styles Bad news…down markets…increased costs…It’s all over the agribusiness headlines.  Every day, the outlook for farmer profitability is reported as dismal and getting worse.  When it comes to agribusiness company news, it doesn’t get any better.  Sales and profits are down, generating work force reductions, mergers or location closures. This […]

    9 min
  • 10 Episodes

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Bringing you top sales strategies and information to build your territory and agribusiness

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