Revenue Talks with Justin Keller

Drift Podcast Network
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Revenue Talks with Justin Keller

How businesses make money is changing. It’s not all sales. It’s not all marketing. Revenue is everyone’s business now. Join Drift’s Justin Keller (VP of Revenue Marketing), as he sits down with experts across sales, marketing, and customer success to talk about what it really takes to accelerate revenue as a go-to-market team. In just 40 minutes, you’ll hear how different organizations use conversations, technology, and cross-functional alignment to build better pipeline and drive expansion. Because if there’s one thing GTM leaders know, it’s that revenue talks.

  1. Scaling Back to Move Forward | Ryan Morel

    20/03/2023

    Scaling Back to Move Forward | Ryan Morel

    When the economy rocks as much as we've all witnessed in the past year, pivoting and reprioritizing can become the norm. But reprioritization doesn't need to feel chaotic. Ryan Morel, VP of Marketing at Flexe, a software company delivering technology-powered, omnichannel logistics programs, knows this first hand. Being at the company for over seven years, Ryan is no stranger to change, which is why he's so adamant about having a North Star to work towards. With a clear North Star in mind, Ryan believes you can strategically direct a team and drive results no matter the outside circumstances. In this episode of Revenue Talks, Ryan discusses his experience working at a start-up that is constantly evolving to meet current marketing demands. The two marketing VPs chew over knowing when it's time to “kill your darlings" in order to move forwar, how to manage team expectations and the importance of marrying marketing and sales activities through persistent collaboration. You can connect with Justin on Twitter and Ryan on LinkedIn. Read how other go-to-market leaders are strategizing their year: https://drift.ly/stateofconversations

    21 min
  2. Listen, Listen, Listen | Amy Frampton

    06/03/2023

    Listen, Listen, Listen | Amy Frampton

    "You're not listening!" Be it in our personal or professional lives, most of us have heard this sentence once or twice. Why? Because we all like to think we know what others are thinking and feeling. In reality, however, the only way we truly know how our friends, customers, and prospects are feeling is by listening to what they have to say. That's one of the reasons Amy Frampton, Head of Marketing for BambooHR, moved the sales development rep (SDR) team to the marketing team when she joined the company five years ago. In this Revenue Talks episode, Amy shares how she leverages her SDR team to learn what pain points prospects really have, how her team actions on these pain points, and how the entire BambooHR go-to-market organization aligns around the voice of the customer. You can connect with Justin on Twitter and Amy on LinkedIn. Read how other go-to-market leaders are strategizing their year: https://drift.ly/stateofconversations

    30 min
  3. The Formula for a Successful Inbound Sales Strategy | Rakhi Voria

    20/02/2023

    The Formula for a Successful Inbound Sales Strategy | Rakhi Voria

    People, processes, and technology. That's the formula Rakhi Voria, VP of Sales for Procore Technologies, has found to be the most successful in building an inside sales strategy. Rakhi is no stranger to inside sales strategies, either. She built a new digital sales force at Microsoft, managed the global digital sales development team at IBM, and now leads the sales development team at Procore Technologies. In this episode of Revenue Talks, guest-hosted by Drift's VP of Mid-Market Sales, Armen Zildjian, the two sales leaders discuss the importance of hiring diverse talent in sales, how to determine your ideal sales tech stack, and what cross-functional alignment should look like in order to ensure quality pipeline. You can connect with Armen and Rakhi on Twitter at @Azildj, @rakhivoria, and @DriftPodcasts. Read how other go-to-market leaders are strategizing their year: https://drift.ly/stateofconversations

    40 min
  4. How To Be The CIA of Marketing | John Brezinsky

    06/02/2023

    How To Be The CIA of Marketing | John Brezinsky

    The CIA and product marketing: Two industries that are obviously different yet strikingly similar. In this episode of Revenue Talks, Justin discovers why John Brezinsky (VP of Product Marketing at Searchmetrics) might have a background, or a future, as a CIA agent. John shares how his team figures out what messaging will resonate with different audiences across the globe, how to then ensure that the other go-to-market teams at Searchmetrics use that messaging, and how his product marketing organization fits within Searchmetrics' larger campaign strategy. You can connect with Justin on Twitter at @justinkeller and @DriftPodcasts, and John on LinkedIn. Read more go-to-market best practices: https://drift.ly/GTMBook See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch

    29 min
  5. The Go-To-Market Scoreboard | Kevan Lee

    23/01/2023

    The Go-To-Market Scoreboard | Kevan Lee

    Justin Keller isn't a sports guy, but in this episode, he gives sports analogies his best shot to understand how Kevan Lee (former sports journalist turned VP of Marketing) and his team at Oyster® drive sales and marketing alignment at their 2-year-old startup. In the equivalent of just one hockey period, Justin and Kevan discuss what Oyster®'s go-to-market scoreboard looks like, how the go-to-market teams hold each other accountable, and how Kevan reports on the ROI of brand to his organization. You can connect with Justin and Kevan on Twitter at @justinkeller, @kevanlee, and @DriftPodcasts. Read more go-to-market best practices: https://drift.ly/GTMBook See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch

    20 min
  6. Global Personalization at Scale | Janet Jaiswal

    09/01/2023

    Global Personalization at Scale | Janet Jaiswal

    Janet Jaiswal (VP of Global Marketing at Cloudbeds) doesn't believe personalization can happen overnight. Instead, she encourages her team to look at it as a journey. In this episode of Revenue Talks, Janet talks to Justin about what that journey looks like. The two marketing leaders question whether verticalization makes personalization easier or harder, discuss how Janet balances top-of-funnel content with bottom-of-funnel content, and Janet shares her tips for trying to span marketing messages globally. As a bonus, you'll hear Janet's favorite travel and food destinations (spoiler: they're not the same place). You can connect with Justin and Janet on Twitter at @justinkeller, @JanetJaiswal, and @DriftPodcasts. Read how other go-to-market leaders are strategizing their year: https://drift.ly/stateofconversations See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch

    28 min
  7. Marketing Therapy Session | Neil Cohen

    02/01/2023

    Marketing Therapy Session | Neil Cohen

    Marketers, we get it. You feel like you're constantly moving in a thousand directions, you don't know what your true North star metric is, and it feels impossible to make everyone happy. This marketing therapy session is for you. In this episode of Revenue Talks, Neil Cohen, a self-proclaimed marketing therapist, talks with Justin about the biggest problems he sees in sales and marketing teams today. The two debate if sales and marketing teams should report to the same leader, discuss how to balance a sales team's asks with market research, and why branded editorial is the future of content marketing. You can connect with Justin and Neil on Twitter at @justinkeller and @DriftPodcasts, and Neil on LinkedIn.

    32 min
  8. The Macro & Micro Levels of Communication | David Malmborg

    26/12/2022

    The Macro & Micro Levels of Communication | David Malmborg

    Listen to your customer is the advice all marketers and sellers receive, but who really understands them best? If you ask David Malmborg, the Vice President of Marketing, Community & Partnerships at Nivati, it comes down to macro and micro levels of communication. On this episode of Revenue Talks, Justin and David discuss what building brand affinity looks like in practice, how to create messaging that customers will resonate with, and how to ensure the entire company is using that same messaging. You can connect with Justin and David on Twitter at @justinkeller, @davidmalmborg, and @DriftPodcasts. See who Drift's other Marketers to Watch are: https://drift.ly/MarketerstoWatch Read more go-to-market best practices: https://drift.ly/GTMBook

    31 min
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How businesses make money is changing. It’s not all sales. It’s not all marketing. Revenue is everyone’s business now. Join Drift’s Justin Keller (VP of Revenue Marketing), as he sits down with experts across sales, marketing, and customer success to talk about what it really takes to accelerate revenue as a go-to-market team. In just 40 minutes, you’ll hear how different organizations use conversations, technology, and cross-functional alignment to build better pipeline and drive expansion. Because if there’s one thing GTM leaders know, it’s that revenue talks.

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