16 Ways from Sunday

Mark Mersman
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  • MARKETING
16 Ways from Sunday Podcast

16 Ways From Sunday is a podcast for high-performing financial planning professionals that are committed to improving their craft. Hosted by blogger, marketer, nationally syndicated radio show host and consultant Mark Mersman, this podcast takes a rifle-approach with a focus on financial advisor marketing and business building. Each episode provides actionable marketing ideas and insights, typically delivered through candid interviews with some of the top thought leaders in marketing and/or the financial advice industry. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice. Mark Mersman is committed to exploring the world of marketing from every angle, or as he once put it “16 Ways from Sunday,” proving that you don’t have to be entirely right to accurately get your message across. He’s been featured in Barron’s, The Wall Street Journal, Fox Business, WealthManagement.com, Investopedia, and a number of other industry publications, including being a regular contributor to Investment News and Financial Planning magazine. Hosted By: Mark Mersman – Marketing & Business Building Consultant / Blogger / Nationally Syndicated Radio Show Host

  1. Ep. 21 Coach Micheal Burt: On Follow Up, Structure, and Activation of Prey Drive

    24/04/2020

    Ep. 21 Coach Micheal Burt: On Follow Up, Structure, and Activation of Prey Drive

    In this episode of 16 Ways from Sunday, Mark Mersman interviews Micheal Burt, aka Coach Burt, Founder of Micheal Burt Enterprises, a coaching and consulting business that teaches sales professionals, business owners, and those interested in rapid growth the five areas to get significant life in their business.

    44 min
  2. Ep. 20 Jonathan Arnold: On partnering with the mortgage industry to grow your practice

    01/04/2020

    Ep. 20 Jonathan Arnold: On partnering with the mortgage industry to grow your practice

    In this episode of 16 Ways from Sunday, Mark Mersman interviews Jonathan Arnold, branch manager with Inlanta Mortgage. Jonathan discusses the importance of strategic partnerships and how the right mortgage professional relationship can be mutually beneficial to wealth management and financial planning professionals.

    52 min
  3. Ep. 19 Sara Grillo: On the Two Sentence Rule and Elevator Pitches

    07/02/2020

    Ep. 19 Sara Grillo: On the Two Sentence Rule and Elevator Pitches

    In this episode of 16 Ways from Sunday, Mark Mersman interviews Sara Grillo, financial author, podcast host, marketing consultant, and keynote speaker.  They dive into conversation on elevator speeches, the two sentence rule, and the effectiveness of social media as it relates to financial advisor marketing.

    46 min
  4. Ep. 18 - Dennis Mosley Williams: On the Experience Economy and Serious Shift

    19/11/2019

    Ep. 18 - Dennis Mosley Williams: On the Experience Economy and Serious Shift

    In this episode of 16 Ways from Sunday, Mark Mersman interviews Dennis Moseley-Williams. He is the founder of DMW Strategic Consulting, a practice management company that helps organizations secure and build sustainable relationships by creating experience-driven solutions that deliver results, increase revenues, and build enthusiastic referral-generating communities. This episode is all about building the experience within your practice. Are you ready to shift from service to experience? If so, this is the episode for you.

    1h 8m
  5. Ep. 17 – William Chettle: On Brand, Experience, Persuasion, and the Little Things

    16/09/2019

    Ep. 17 – William Chettle: On Brand, Experience, Persuasion, and the Little Things

    In this episode of 16 Ways from Sunday, Mark Mersman interviews William Chettle, the Director of Experience and Engagement for Symmetry Partners. William oversees the firm’s marketing and communications to build greater brand awareness, foster deeper engagement with clients and enhance their overall experience. This episode is all about branding, development, persuasion, and the little things.

    1h 4m
  6. Ep. 16 – Mark Mersman: On Seizing Opportunity – The SECURE Act

    16/08/2019

    Ep. 16 – Mark Mersman: On Seizing Opportunity – The SECURE Act

    In this episode of 16 Ways from Sunday, Mark Mersman discusses the current status of the SECURE Act. He highlights some of the biggest marketing and planning opportunities that the bill could present for financial advisors and the clients they serve.

    47 min
  7. Ep. 15 – Steve Phillips: On Business Refinement, Why the Words Matter, and Defining Your Brand

    16/07/2019

    Ep. 15 – Steve Phillips: On Business Refinement, Why the Words Matter, and Defining Your Brand

    In this episode of 16 Ways from Sunday, Mark Mersman interviews Steve Phillips, founder of the Advisor Protocol.  Steve is also a Certified Practice Management Consultant at Pareto Systems and has spent over 25 years in the financial services industry as a speaker, trainer and educator working with advisors, product development firms and carriers. This episode is all about business refinement. Steve shares how to get out of the rat race of the ever-increasing budget to generate new relationships and convince new people and focus on how to teach the already convinced to convince others on your behalf.

    1h 2m
  8. Ep. 14 - Sangram Vajre: On Funnel Flipping, Account Based Marketing, and the Secret Formula for Category Leadership

    22/05/2019

    Ep. 14 - Sangram Vajre: On Funnel Flipping, Account Based Marketing, and the Secret Formula for Category Leadership

    In this episode of 16 Ways from Sunday, Mark Mersman interviews Sangram Vajre, co-founder and Chief Evangelist of Terminus. As you’ll quickly uncover, Sangram is a marketing thought leader. He is the author of Account-Based Marketing for Dummies and is the mastermind behind the #FlipMyFunnel community. In this episode, Sangram shares a very basic, yet profound formula for what it takes to become a category leader.

    51 min
See All (21)

About

16 Ways From Sunday is a podcast for high-performing financial planning professionals that are committed to improving their craft. Hosted by blogger, marketer, nationally syndicated radio show host and consultant Mark Mersman, this podcast takes a rifle-approach with a focus on financial advisor marketing and business building. Each episode provides actionable marketing ideas and insights, typically delivered through candid interviews with some of the top thought leaders in marketing and/or the financial advice industry. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice. Mark Mersman is committed to exploring the world of marketing from every angle, or as he once put it “16 Ways from Sunday,” proving that you don’t have to be entirely right to accurately get your message across. He’s been featured in Barron’s, The Wall Street Journal, Fox Business, WealthManagement.com, Investopedia, and a number of other industry publications, including being a regular contributor to Investment News and Financial Planning magazine. Hosted By: Mark Mersman – Marketing & Business Building Consultant / Blogger / Nationally Syndicated Radio Show Host

Information

  • Creator
    Mark Mersman
  • Years Active
    2018 - 2020
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © Mark Mersman
  • Show Website
    16 Ways from Sunday

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