93 episodes

Conversations & guest lectures on market research methods, analysis optimization, career trends, and anything else related to advancing customer insights. Hosted weekly by Kathryn Korostoff.

Conversations for Research Rockstars Research Rockstar LLC

    • Business

Conversations & guest lectures on market research methods, analysis optimization, career trends, and anything else related to advancing customer insights. Hosted weekly by Kathryn Korostoff.

    Setting Useful Objectives

    Setting Useful Objectives

    What makes a market research objective "good"? What makes it precise enough to guide a project such that, at the conclusion, the project will be likely to be perceived as successful? In this video, Research Rockstar Lead Instructor Kathryn Korostoff teaches the 4 components used to assess objectives. Too often, market research projects start with vague objectives that lead to operational delays or onerous research instrument iterations. Don't let this happen to you! Learn how to write objectives that ensure team coordination and market research success. 
     
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. 
    ***We believe it: Inside every market researcher, is a Research Rockstar!***
    Hope you enjoy this episode of Conversations for Research Rockstars. 
    http://www.researchrockstar.com/
    Facebook - http://www.facebook.com/ResearchRockstarTraining
    Twitter - https://twitter.com/ResearchRocks
    LinkedIn - https://www.linkedin.com/company/2038750
    877-Rocks10 ext 703 for Support, 701 for Sales 
    Info@ResearchRockstar.com

    • 19 min
    Insights Democratization with Guest Thor Olof Philogène

    Insights Democratization with Guest Thor Olof Philogène

    As a Market Research & Insights professional, you have likely heard the term "insights democratization." The phrase invokes a vision of organizations that have numerous data sources, and data-based findings, that are seamlessly shared within and between various functional areas in a friction-free manner. Everyone with appropriate permissions has access to all the customer data they need--whether from behavioral data, transactional data, syndicated data, or primary market research data.
    In this episode, Research Rockstar President Kathryn Korostoff interviews Thor Olof Philogene on this important topic, and they also discuss some of the innovative things his company, Stravito, is doing to advance this concept from aspiration to reality. 
    Mentioned in this Conversation:
    -- 2016 use of the term "Insights Democratization": "Keynote presentation by Ray Poynter (Excellent!) #MRIA16 #NewMR @raypoynter", https://lovestats.wordpress.com/tag/ray-poynter/
    -- Thor Olof Philogene's, CEO of Stravito, LinkedIn: https://www.linkedin.com/in/thorolof/ and company Twitter: https://twitter.com/StravitoAB
    -- Ray Poynter, Chief Research Officer, Platform One, LinkedIn: https://www.linkedin.com/in/raypoynter/ and Twitter: https://twitter.com/RayPoynter
    -- Annie Pettit, Chief Research Officer, E2E Research, LinkedIn: https://www.linkedin.com/in/anniepettit/?originalSubdomain=ca and Twitter: https://twitter.com/LoveStats
    -- Burberry study mentioned in the episode: https://www.stravito.com/resources/burberry-mixes-creativity-with-data-to-design-an-insights-driven-future
    -- Forrester data mentioned in the episode: https://www.stravito.com/resources/forrester-tei-study-illustrates-stravitos-business-impact
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
    ***We believe it: Inside every market researcher, is a Research Rockstar!***
    Hope you enjoy this episode of Conversations for Research Rockstars. 
    https://www.researchrockstar.com/
    Facebook: https://www.facebook.com/ResearchRockstarTraining
    Twitter: https://twitter.com/ResearchRocks
    LinkedIn: https://www.linkedin.com/company/2038750
    877-Rocks10 ext 703 for Support, 701 for Sales
    Info@ResearchRockstar.com
     

    • 26 min
    How to Avoid 3 Newbie Mistakes in Multinational Survey Research

    How to Avoid 3 Newbie Mistakes in Multinational Survey Research

    Planning your first multinational survey research project? Let's make sure you avoid 3 common newbie mistakes that can cost you money, time, and (frankly) credibility. These are three common, REAL WORLD mistakes-- let's help you to avoid them! Multinational market research projects are always fascinating learning opportunities, but they can be a bit tricky. Start by making deliberate decisions about how to maximize data quality on a per-country basis (hint: the best options for data collection mode may not be universal for your populations of interest).
    Enjoy this conversation to learn more about global market research. 
     
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researchers staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. 
    ***We believe it: Inside every market researcher, is a Research Rockstar!***
    Hope you enjoy this episode of Conversations for Research Rockstars. 
    http://www.researchrockstar.com/
    Facebook - https://www.facebook.com/ResearchRockstarTraining
    Twitter - https://www.twitter.com/ResearchRocks
    LinkedIn - https://www.linkedin.com/company/2038750
    877-Rocks10 ext 703 for Support, 701 for Sales
    Info@ResearchRockstar.com
     

    • 11 min
    Identifying Research Participant Emotions

    Identifying Research Participant Emotions

    As market researchers, we often have projects where we are gathering data about emotions. But identifying and describing emotions can be tricky. This Conversation will help researchers who have experienced the common challenge of how to accurately report emotion-related research results in a way that will be useful to research clients. Emotional content relates to many types of market research studies, most commonly those related to product testing, ad testing and brand perceptions. For an image of the emotions model referenced, visit: https://bit.ly/3w0evtW
     
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
    ***We believe it: Inside every market researcher, is a Research Rockstar!***
    Hope you enjoy this episode of Conversations for Research Rockstars.
    http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

    • 12 min
    Data Quality Research For Survey Research

    Data Quality Research For Survey Research

    Want to feel more confident in your ability to optimize survey data quality? In this Conversation, Research Rockstar instructors Kathryn Korostoff and Julie Worwa share some of the key steps professional survey researchers take to optimize data quality. Even if you are new to professional-level market research, or feel uncertain about your statistical knowledge, these topics will help amp up your research success. Topics in this conversation are also covered in more depth in Research Rockstar's eLearning courses on Quantitative Data Analysis, Questionnaire Design and SPSS. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
     
    Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats, and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
     
    ***We believe it: Inside every market researcher, is a Research Rockstar!*** Hope you enjoy this episode of Conversations for Research Rockstars. http://www.researchrockstar.com/ Facebook - https://www.facebook.com/ResearchRockstarTraining Twitter - https://twitter.com/ResearchRocks LinkedIn - https://www.linkedin.com/company/2038750 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

    • 32 min
    (Part 4) What Did We Learn About Our Own Skill/Knowledge Needs In 2021?

    (Part 4) What Did We Learn About Our Own Skill/Knowledge Needs In 2021?

    Please enjoy this conversation with Kathryn Korostoff and Jeffrey Henning as they tackle the question, “What did we learn (about our own skill/knowledge needs) in 2021 that we should leverage as we plan for 2022?”  As Market Research & Insights professionals, what do we need to know to be effective in 2022?
    And what knowledge gaps exist that warrant prioritization? So, what are the hot skills for Market Researchers in 2022? In this episode, Korostoff and Henning get into the details on what they see as the most-have skills to rise to the demand of 2022.
     
    Welcome to Part 4 of our 4-part series: Prepping Your Market Research & Insights Team for 2022. Previous episodes tackled improving methodology choices, survey data quality, and WFH effectiveness.
     
    Thank you to Jeffrey Henning, a true Research Rockstar, for being part of the conversation!
    https://researchscape.com/
    jhenning@researchscape.com
    @jhenning on Twitter
    https://linkedin.com/in/jhenning
     
    The 4-part series is available on YouTube, Apple Podcasts, and Audible (Amazon).

    • 31 min

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