Crafting Compelling Email Content: Strategies for Success with Samar Owais

Samar reveals her top strategies for crafting emails that convert, discusses how to sidestep common mistakes, and shares her go-to tactics for building campaigns that truly resonate with audiences. Whether you're an email veteran or just starting out, this conversation will help you take your content strategy to the next level.
Are you an email marketing expert with hot takes on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.
Guest at a Glance:
Samar Owais is an experienced email strategist and copywriter who has helped numerous brands improve their email marketing efforts. She specializes in designing strategies that align with business goals and teaching marketers how to master the art of writing for email.
Hosts at a Glance:
Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance.
Danielle on LinkedIn
Guy Hanson - Vice President of Customer Engagement at Validity, leading global consulting teams to improve email deliverability, subscriber engagement, and revenue.
Guy on LinkedIn
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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.

Check out our three most downloaded episodes:

• Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
• The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
• New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)