Externalized Energies: How to Access More Power in Your Business (without burning out)

SHOW NOTES:

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Blog mentioned:

“How to delegate when you’re a control freak (written by a recovering control freak)”: https://thedirtyalchemy.com/blog/delegating

Tools mentioned:

Later App: http://later.com

Convertkit: http://convertkit.com 

Active Campaign: https://www.activecampaign.com

Keep the conversation going!

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www.thedirtyalchemy.com

Music: Gaena by Blue Dot Sessions is licensed under a Attribution-NonCommercial License.

TRANSCRIPT:

We’re going to be talking about Externalized Energies today & How to access more power in your business without burning out.

As magical business owners we have more than our own energy. We have a myriad of external energies to draw upon.

There’s the magically obvious — our rituals & spirit. The forces that we communicate with through our craft and our consistency.

But we also have the very mundane external energies within our business. Our team. Technology. The systems we have in place. Automations.

Both of these aspects - the magical & the mundane - are so powerful and important to have in place. They multiply our impact.

Because of course we should be working on our brains and our intuition to amplify our personal power. But our business is a separate entity from ourselves, so we can design it to act as a house for energy to build up on its own.

It builds up its own assets. It’s own identity (that’s what branding is 👹). 

And soon enough it has a power of its own, energy of its own, that we can draw upon & we can have working for us.

So we have our internal energy. The energy within us. Our personal power. Our wisdom. Our brilliance.

And the externalized energy is energy that is ours. That we can rely on. But it is outside of us. 

SO if you can imagine a series of concentric circles. The inner circle is us. And there are more and more circles of energy that we can add out from ourselves to our business that is helping our business have more and more power.

When I started working with one of my clients in 2019, she had already gotten to about $500,000 per year in her magical online business. This is an impressive feat in and of itself but the real jaw dropper was that she got there all by herself with just a part-time virtual assistant.

Fucking rad, right?

This is a great example of a woman who is really tapped into the externalized energy of magic. She has daily and weekly rituals that were magnifying her personal power. She’s relying on the tried and true support of planetary deities, shadow work to increase her power by unifying her conscious and unconscious, and other esoteric practices to make her reality really juicy.

But she hadn’t built a team or systems. And Because she was just relying on the spiritual side of externalized energies, she was dreading Ever launching an online program again. It was stressful and overwhelming and she just wanted a break. So when I was able to come in and add the team and tech side of externalized energies, things got a lot easier for her to scale.

Yes, she was then able to scale beyond seven figures, but more important than that, in my opinion, is she could stop doing the part of her business that she hated, and start doing things she never began to begin with because it seemed out of her wheelhouse. She could spend more time with her friends, her family, and doing things that filled her up so she could show up more fully to her audience, students, and clients. And have the space to have a clear vision for the future of her business that was big and bold and turned her on.

Obviously, systems are a huge part of externalized energy. This is tech like automated email responders, sales funnels, and just your straight up website, and it’s also your SOP’s, standard operating procedures, which I actually wrote in detail about in a blog, so I won’t go into here. It’s called “How to delegate when you’re a control freak (written by a recovering control freak).” And we’ll link to it in the show notes.

But before we dive into more, I want to add in a little Warning label.

The thing that I see people trip up on the most, when they’re starting out… Is that they try and rely on externalized energies when it really doesn’t matter for them. When you’re just starting out, having the perfect evergreen funnel or building a team are not important and can actually be detrimental. If you do not have the revenue and profit margin to actually support a team, and you haven’t spent the time going through the fire of learning the right messaging to make people want to work with you or buy from you, then hiring copywriters or graphic designers or people to delegate to is not your answer.

Having the perfect website and A beautifully designed sales page and all that stuff that all of the bro marketers on the Internet are telling you to do… Are not going to help you.

When you’re just starting out you actually need to be focusing on your internal energy, your personal power. 

Before you hit six figures or multiple six figures, as an online business, you are still learning. You are still building. It is still all about you. You don’t need to worry about the outside but the inside. You shouldn’t be looking outwards but inwards. 

This is when working on your mindset, doing your shadow work, just getting over all the bullshit that is holding you personally back from success. 

This is also when you’re learning about your customer. So many people try to rush through this stuff. They start trying to manipulate the outside world, those externalized energies, instead of doing the inner work and their own work. 

When you’re starting out, You need to focus on showing up each and every day and giving value. You need to focus on writing or broadcasting every day. You need to be learning and observing what is actually resonating with the people that you want to work with. You need to get customers and clients and learn from the process.

This is when you need to learn to do all of the things on your own.

If you're just starting out and you’re already creating an online program when you have never worked with someone online before… Stop. You are going to have such a hard time. Harder time than you need to. You need to get experience under your belt and you’re using creating an online program or course as the means for procrastination. Or even more likely as a means for not doing the uncomfortable thing of selling one on one. Selling yourself, selling your value, really standing behind yourself. In the beginning it is uncomfortable.

So that was a bit of a tangent but I just wanna be really really clear about this - that a lot of this externalized energy stuff, beyond your own personal work, should not be your focus until you hit a certain level of success and income.

And if you’re really drawn to working on the external when you haven’t built your foundation, ask yourself why.

What are you avoiding?

You cannot delegate learning how to sell to your ideal customer. That is on you. That is a part of this journey. That is what is going to make you grow as an online business and set you up for success in the long run.

OK, so another side of externalized energy is your actual business, your brand. When you’re just getting started it’s all about you as I said. But as you keep showing up and you keep building your business, your business has a life of its own. Your business has a soul of its own.

On the physical side of this, this is your actual visual branding, your fonts, your colors the way that you write. The pictures you use. It is the name of your business that has traction beyond you. It is people knowing the name of your programs, not even connected to you.

As you consistently use the same branding, and you consistently promote the same programs, you’re building the energy of this external asset. Your business.

You can lean on this asset for energy. It starts being able to create energy, to create profit, to create customers, without you even being there.

On the spiritual side your business has its own soul. The sooner that you accept this, the sooner that you can actually tap into the energy of this and use it for deep wisdom.

A practice I often do when starting with new clients is to take them through a guided meditation so that they can tap in to the soul of their business. 

This is so they can actually realize that their business is separate from them. And the sooner that they can realize this, the sooner they can tap into it as a resource, and actually ask it it’s own opinion.

This is something for larger businesses… If you’re just trying to create yourself as your brand then this is obviously not that thing. 

But if you’re trying to create this larger entity that is an empire beyond just you