How to Create a Clear, Compelling Message for Your Business

Many business owners struggle with having a clear, organized message that’s easy for anyone to understand. In today’s episode, we break down how to create a powerful one-liner for your business. We’ll cover the 3 key elements of a one-liner, the formula to craft it, and provide some helpful examples. This approach is inspired by the StoryBrand BrandScript from Donald Miller’s book Building a StoryBrand. Hope this helps you clarify your message!Matt