#11: How Segmenting My Email List Transformed My Business (and How It Can Help Yours Too)

Ever wondered how to boost your e-commerce sales without spending a fortune on ads? In this episode, I’m sharing how email segmentation took my Klaviyo email marketing from zero sales to a thriving revenue channel. I’ll break down the exact mistakes I made (so you can avoid them!) and show you the strategies that skyrocketed my open rates and conversions—all while simplifying my workload. Whether you’re new to email marketing or simply looking to scale without overwhelm, this episode has the insights you need to turn your inbox into a powerful sales engine.

👉WHAT YOU’LL LEARN IN THIS EPISODE:

00:00 The Importance of Email Segmentation

01:07 My Costly Mistake & the Power of Segmentation

02:07 Why Segmentation Matters

02:53 Example – Client Jenn

04:15 Identifying Your Key Segments

04:52 Gathering & Using Data

05:47 Crafting Relevant Messages & Automations

06:38 Monitoring & Optimizing Email Segments

06:58 Segments You Can Use Today + Personal Success Story

07:52 The Engaged Audience Segment

09:01 Unengaged & List Cleaning Segments

09:39 Your Action Step & Free Guide

10:18 Workshop Waitlist & Sign-Off

*** ✨ RESOURCES MENTIONED: Want to learn more about email marketing automation, lead generation, or creating effective email flows? Head over to ⁠https://shecommercesimplified.com/hub⁠ for free tools, or get my email marketing planner designed to keep you organized and on track here:⁠ https://shecommercesimplified.com/email-planner⁠ 📌 Subscribe for weekly tips on growing your e-commerce business with email marketing. Don’t forget to leave a review if you found this episode helpful—it means the world to me! 🎁 FREE RESOURCES FOR YOU: ➡️ Quick-Start Checklist to High-Converting Pop-Ups & Welcome Flows►►⁠https://shecommercesimplified.com/quickstart-checklist⁠ ➡️ 50 Tried & Tested Email Subject Lines►►⁠http://shecommercesimplified.com/subject-lines-guide⁠ ➡️ Turn First-Time Buyers Into Loyal Customers (Blog)►►⁠https://www.shecommercesimplified.com/blog/turn-first-time-buyers-into-loyal-customers⁠ *** 🔥 MORE VIDEOS YOU MIGHT LIKE: 🎥3 Steps to Get Started with Klaviyo Today → ⁠https://www.youtube.com/watch?v=wDP3HgYF5F4⁠ 🎥 How to Use Klaviyo to Turn First-Time Buyers Into Loyal Customers → ⁠https://www.youtube.com/watch?v=ecPzckOCKGE⁠ 🎥5 Strategies to Grow Your Email List → https:⁠//www.youtube.com/watch?v=kGnm1BHAvzg⁠ *** ⚡️ WHO IS LIEZLE & SHECOMMERCE SIMPLIFIED? At Inbox to Income, I help product-based entrepreneurs in the early stages of their e-commerce journey harness the full potential of Klaviyo. From setting up your account to crafting automated email flows that drive sales, I’m here to guide you every step of the way. I know how overwhelming it can feel to do it all on your own, but email marketing doesn’t have to be complicated. Through bite-sized strategies and actionable tips, I’ll show you how to grow your business, boost your revenue, and reclaim your time—without the tech overwhelm. If you’re ready to take your online business to the next level with confidence and ease, subscribe for weekly insights on email marketing, Klaviyo, Shopify, and everything you need to turn your inbox into a powerful sales channel. 🎯 Don’t miss out—hit subscribe and turn your inbox into a sales powerhouse! Your inbox is the gateway to income—let’s unlock its full potential together! *** 🌐CONNECT WITH ME: Instagram: ⁠https://www.instagram.com/shecommerce_simplified/⁠ LinkedIn: ⁠ https://www.linkedin.com/in/liezle-potgieter-215760136/⁠ Spotify: ⁠https://open.spotify.com/show/3feNhX3HOt8fu3UasnLCup?si=ea950ffd1635494f⁠ Apple Podcasts: ⁠https://podcasts.apple.com/za/podcast/inbox-to-income/id1772039490⁠ Check Out My Website: ⁠https://www.shecommercesimplified.com/⁠