Innovation: Blind luck or science? (Part 1‪)‬ The Search for Clarity

Unlock the secrets of innovation as we sit down with Tony Ulwick, the visionary behind Jobs Theory and Outcome-Driven Innovation. Prepare to shift your mindset from the conventional chaos of ideation to the strategic clarity of fulfilling customer needs. Tony, with his pioneering perspective, walks us through how innovation transcends mere invention, positioning it as a nuanced process that ranges from minor tweaks to industry-shaking disruptions. He shares the crucible moment of an IBM produ...