Lookers into Bookers, The Tourism Marketing Podcast

Tourism Marketing Agency/Tourpreneur
  • 0.0 (0)
  • MARKETING
  • UPDATED WEEKLY
Lookers into Bookers, The Tourism Marketing Podcast

The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint. Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth. Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles.

Episodes

  1. 3 DAYS AGO

    Tour & Activities: 15 Years From Now

    Welcome to Lookers into Bookers, the podcast where we explore the future of the tourism industry. In today’s episode, we’re taking a look at how technology could reshape the tours and activities sector over the next 15 years. From the rise of AI-powered tour guides to the decline of physical cash, the future is filled with exciting possibilities. We’ll also explore the potential for autonomous vehicles, flying cars, and how personalisation will play a bigger role in creating unforgettable travel experiences. We’ll discuss the shift toward domestic travel, the impact of industry consolidation, and how these trends could transform the way tour operators do business. Join us as we look ahead at what the future might hold for the tourism industry!

    11 min

  2. 11 DEC

    The Psychology of Consumer Behaviour in Marketing

    Welcome to Lookers into Bookers, the podcast that helps you tap into the psychology of your customers to drive bookings. In today’s episode, we’re diving into the psychology behind consumer behavior in tour operator marketing. We’ll explore six key psychological factors that can influence a traveller’s decision to book: social proof, fear of missing out (FOMO), trust and authority, the desire for unique experiences, emotions, and the convenience and ease of booking. We’ll also provide practical tips on how you can leverage each of these factors to create more compelling marketing campaigns and increase your direct bookings. Join us as we uncover the psychology that can turn potential customers into loyal bookers! Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts. In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business. Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

    13 min

  3. 4 DEC

    Establish Balanced Revenue Streams for a Thriving, Secure Tour Business

    Welcome to Lookers into Bookers, the podcast dedicated to helping tourism businesses thrive. In today’s episode, we’re focusing on the importance of diversifying your revenue streams as a tour operator or experience provider. Relying too much on one sales channel—like online travel agents (OTAs)—can leave your business vulnerable to unexpected changes in the market. We’ll explore three key sales channels: local partnerships, OTAs, and direct sales, highlighting the benefits of each. Whether it’s reducing risk, gaining more control, or unlocking new growth opportunities, we’ll provide tips on how to successfully manage each channel to build a balanced and resilient business model. Tune in to discover how diversifying your revenue streams can set your business up for long-term success! Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts. In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business. Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

    12 min

  4. 27 NOV

    Dealing with Negative Reviews

    Welcome to Lookers into Bookers, the podcast that helps you turn challenges into opportunities in the tourism industry. In today’s episode, we’re tackling the topic of negative reviews. While it’s easy to see them as a setback, they can actually be valuable tools for improving customer satisfaction and refining your services. We’ll share practical tips on how to respond quickly and professionally, address specific complaints, and use feedback to fix recurring issues. Plus, we’ll discuss the power of showcasing positive reviews to balance out any negative ones. Join us as we explore how handling reviews the right way can strengthen your business and build trust with your customers! Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts. In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business. Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

    6 min

  5. 20 NOV

    What Some Agencies Won't Tell You

    Welcome to Lookers into Bookers, the podcast where we separate fact from fiction when it comes to tourism marketing. In today’s episode, we’re debunking some of the most common misconceptions about working with marketing agencies. A lot of promises are made to attract clients—like instant ROI, immediate results, or guaranteed bookings—but these expectations are often unrealistic. We’ll discuss why marketing requires time, effort, and data-driven strategies to deliver results. Plus, we’ll explain the importance of transparency and setting realistic goals when partnering with an agency, and why you should be cautious of anyone offering quick fixes. Join us as we explore what it really takes to see success in your marketing efforts! Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts. In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business. Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

    8 min

  6. 13 NOV

    Boom to Balance, Navigating the Travel Slowdown

    Welcome to Lookers into Bookers, the podcast that keeps you up to date on the latest trends shaping the tourism industry. In today’s episode, we’re taking a closer look at the recent slowdown in travel bookings. After the “revenge travel” boom of 2023, travel patterns are stabilizing, returning to more familiar pre-pandemic levels. What’s driving this shift? Inflation is playing a big role, affecting how often people travel and where they choose to go. We’re also seeing the rise of budget-conscious travel options, restrictions on Airbnb, and the influence of geopolitical events. We’ll explore how these factors are impacting the industry, including insights from the Irish tourism sector and how major sporting events are shaping travel habits. Most importantly, we’ll discuss what tour operators can do to adapt—whether it’s diversifying your offerings, targeting niche markets, or enhancing customer experiences. Join us for practical strategies on navigating this evolving landscape and keeping your business ahead of the curve! Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts. In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business. Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

    13 min

  7. 6 NOV

    What Really is a Brand?

    Welcome to Lookers into Bookers, the podcast where we dive deep into the strategies that turn casual customers into loyal advocates. In today’s episode, we’re discussing one of the most vital components of business success: brand building. A brand isn’t just your logo, product, or service—it’s the perception your customers have based on their experiences with you. And building that perception requires trust, which is earned by consistently meeting and exceeding customer expectations. We’ll explore how competitor analysis can help you position your brand effectively, the importance of adapting to market changes, and why mastering your brand’s path, voice, personality, and identity is key to long-term success. Plus, we’ll discuss the risks of relying too heavily on online travel agents (OTAs) and how it can limit your control over your brand identity. Join us as we unpack what it really takes to build a brand that stands out in today’s competitive tourism landscape! Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts. In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business. Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

    16 min

  8. 30 OCT

    The Art of Turning Lookers into Bookers

    Welcome to Lookers into Bookers, the podcast dedicated to helping you understand and optimise every step of your customer’s journey in the tourism industry. In today’s episode, we’re exploring the six critical stages of the Lookers into Bookers journey: Dreaming, Planning, Booking, Cancellation, Experiencing, and Sharing. Each of these stages offers unique opportunities for your business to engage with travellers, build trust, and turn those casual lookers into loyal bookers. We’ll discuss how understanding the specific needs and expectations of your customers at each stage—from inspiring them to plan their next adventure to encouraging them to share their memorable experiences—can lead to more bookings and better relationships with your audience. Stay tuned as we break down the strategies that can guide travellers from daydreams to direct bookings! Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts. In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business. Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

    14 min

  9. 23 OCT

    Become a Media Company First

    Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers. In today’s episode, we’re talking about a game-changing shift for tour operators: moving from just offering tours to becoming a full-fledged media company. What does that mean? It’s about producing engaging content across multiple platforms—whether it’s through written blogs, video content, social media, or targeted marketing campaigns. We’ll dive into how building a strong online presence can position your business for long-term success and why patience is key. While organic marketing pays off over time, we’ll also cover how paid ads can give you that boost when you need faster results. Join us as we unpack the strategies that can turn your tour business into a content machine that attracts more bookings than ever! Full article here. Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts. In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business. Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

    15 min

  10. 16 OCT

    The Real Cost of Managing Your Own Marketing

    Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers. In today’s episode, we’re diving into The Real Cost of Managing Your Own Marketing. If you’ve ever wondered just how much of your revenue should be going toward marketing, especially when you’re starting out, this episode is for you. We’ll explore why allocating a significant portion of your revenue is essential for building your brand and generating leads in those critical early years. But it’s not just about the money; managing marketing in-house comes with hidden costs, like the time and steep learning curves that can take your focus away from growing your business. We’ll also discuss how marketing costs should decrease as your business gains traction and how outsourcing to an agency can provide the expertise you need for better returns, especially if you’re growing fast or need specialised skills. Stay tuned as we break down the true value of investing in your marketing strategy! Read the full article here: https://www.linkedin.com/pulse/real-cost-managing-your-own-marketing-chris-torres-kk6ke/?trackingId=X1FuqDPFQtqCSXffdQ9COw%3D%3D Download the Lookers into Bookers, The Tourism Marketing Blueprint book!Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts. In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business. Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

    17 min
  • 10 Episodes

About

The Tourism Marketing Agency launches a new podcast that discusses key marketing advice and techniques based on Chris Torres' upcoming book, Lookers into Bookers: The Tourism Marketing Blueprint. Each week, the hosts dive into actionable marketing strategies, practical tips, and real-world examples drawn from Chris’s extensive experience in helping tour operators boost their business growth. Throughout this series, the hosts break down marketing concepts from Chris’s work, providing a clear roadmap for tour operators looking to enhance their marketing efforts and succeed in the competitive tourism industry. Each episode will be accompanied by blog posts and articles.

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada