Luxury Brands - The psychology behind why we buy pricey designer goods Why is that?

This week's podcast episode explores luxury brands and the psychology behind why we buy pricey designer goods. Have you ever found yourself buying an item that you didn't quite afford, but you did it because it simply made you feel good about yourself? Well it turns out there's a reason behind that, and our two guests will help us get a better understanding of what goes into the luxury brand buying decision process. 



Guests:

Vanessa Shilongo - Marketing Manager for the Richmond Group https://www.richemont.com/ 

Zetu Damane - Brand Strategist who explains the underlying WHY we purchase pricey luxury brands



Links:

We Made a $5,000 Hermes Wallet for $70!" :https://youtu.be/TQF8IkvirbQ 

Baby crying: https://youtu.be/j3glwtXrj0c 

Maslow's Hierarchy of Needs: https://www.simplypsychology.org/maslow.html#:~:text=From%20the%20bottom%20of%20the,attend%20to%20needs%20higher%20up

Music: https://music.youtube.com/watch?v=uHzcZxlFV3A&list=RDAMVMuHzcZxlFV3A