OOH Insider: Where DOOH Meets AdTech

Tim Rowe
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OOH Insider: Where DOOH Meets AdTech

Learn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of the curve with actionable strategies and exclusive interviews tailored to DOOH executives, enabling you to make better decisions about your business for sustainable, long-term growth and giving brands what they want.

  1. Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech

    5 NOV

    Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech

    SummaryIn this episode of Out of Home Insider, Tim interviews Jeromy Sonne, Founder of Daypart.ai, discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares insights on how Daypart.ai has pivoted to focus on B2B marketing and the importance of understanding customer needs in the advertising landscape. The conversation also delves into the practical applications of AI in media buying and the future of...

    29 min
  2. Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers

    29 OCT

    Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers

    READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL?SellMoreDOOH.comSummaryIn this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and publishers, the future of AI in advertising, and trending industry news. TakeawaysGenerative AI can create commercials in seconds.The platform supports ...

    25 min
  3. Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH

    22 OCT

    Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH

    Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/Check Out Swym.ai here:https://www.swym.ai/Marketing Brew Curation Articlehttps://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world-s-newest-buzzword-is-curationMicrosoft Exits Retail Mediahttps://www.retailbrew.com/stories/2024/10/15/microsoft-is-reportedly-exiting-its-retail-media-businessJoin OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Ana...

    32 min
  4. DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher

    15 OCT

    DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher

    SummaryIn this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strategies and best practices for private marketplace (PMP) deals while navigating the challenges of open auctions and remnant inventory. The episode con...

    28 min
  5. Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric Franchi

    8 OCT

    Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric Franchi

    SummaryIn this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off with an exciting scoop about a recently published deck from DoubleClick (get it here), revealing insights that highlight their conservative estimates regarding media revenue. From there, it's an action-packed conversation about Why DOOH ...

    49 min
  6. Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a DOOH publisher

    1 OCT

    Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a DOOH publisher

    SummaryIn this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by networks that are succeeding in this space. The conversation also delves into programmatic advertising's implications and the role of ad networks, emphasizing the need for screen owners...

    31 min
  7. Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency

    24 SEPT

    Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency

    SummaryIn this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on the advertising ecosystem, and the role of AdExact in facilitating seamless campaign activation across channels. The conversation also delves into the significance of measurement and rep...

    35 min
  8. From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics

    27 JUN

    From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics

    The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond traditional search formats into video, audio, one question remains - how can OOH capture more share of wallet and ride this wave?📌 Why You Should Listen:This episode is packed with val...

    37 min
See All (194)

About

Learn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of the curve with actionable strategies and exclusive interviews tailored to DOOH executives, enabling you to make better decisions about your business for sustainable, long-term growth and giving brands what they want.

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