The Best Coach Ever Podcast Lynette Marie Hoyle

How do you handle a situation when a lead says your online coaching rate is too high or that they can’t afford to work with you?


If you aren’t sure or you immediately say “OK!” and run away, stick around – in this episode, I’m explaining exactly how to handle price objections depending on the lead, their budget and their goals.


You’ll learn how to determine if their objection is REALLY about the cost or something else, as well as practical options you can provide for someone who is truly unable to afford your full rate.


Remember: Part of being a coach is coaching your leads through the fears and uncertainties that may arise if your rate feels out of their comfort zone. Your job is NOT to push or convince; instead, you’re helping them work through their feelings and make an empowered buying decision.


In this episode, I cover:


Why I don’t believe that price objections ALWAYS need to be overcome [2:15]


Situations where I *do* think it’s appropriate to try to overcome a price objection [5:00]


What often happens when someone feels uncomfortable with our rates [6:05]


My experience with ~50% of people who say a coaching program is too expensive for them or out of their budget [8:30]


What I typically say when someone says one of my coaching programs is out of their price range [10:15]


Why I recommend journaling around the fears someone might have around investing in a high-ticket coaching program [14:05]


Offering extended payment plans (aka: payment plans that go beyond the length of your coaching program) [15:30]


Providing a shorter version of your coaching program to someone who can’t afford to join your full-length program [19:50]


Offering a down-sell or an abridged version of your coaching that you do NOT sell publicly [23:30]


Connect with Lynette:


Instagram: https://www.instagram.com/lynettemarieh
 
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
 
Fitness Coaching Business Accelerator: https://fcbaprogram.com


The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

We’re diving into sales psychology today, which [spoiler alert] is ESSENTIAL to understand if you’re an online coach – especially if you want to sell your coaching programs.


I’m diving into the REAL reasons people are hiring online coaches + joining coaching programs in 2024 (and no, it’s not about “overcoming objections” or reciting the best sales script). Instead, you’ll learn the importance of getting into the headspace of your ideal client, positioning your offer as a NEED, speaking to someone’s pain vs. their goals, and so much more.


You probably already know that what used to work in sales + marketing falls flat today, but after listening to this episode + applying what you learn? You’ll know EXACTLY how to get more clients + boost your sales in today’s online marketplace.


In this episode, I cover:


The truth about sales (and what you need to understand to get better at selling) [2:35]


What I used to do + seek out when my sales were low as an online fitness coach [4:25]


Buyer behavior in today’s online marketplace and why your old sales + marketing strategies don’t work anymore [5:45]


“How can I get into the headspace of my buyer + understand them more deeply?” [7:15]


What happens when people have less buying power and how that continues to impact the online coaching industry [8:35]


Why it’s essential to understand why your program is something people NEED, not just something that’s nice to have [10:50]


Understanding + effectively articulating what happens in someone’s life when they do *NOT* have your offer [13:55]


Speaking to people’s pain vs. speaking to their goals or “pleasure points” [14:55]


What can happen when your coaching program sounds exciting + doable (and not overwhelming) to your ideal client [16:25]


Why people will ALWAYS hire the coach they connect with, relate to and trust [19:25]


What my experience on Bumble BFF taught me about social media marketing [22:15]


Quick recap of how to help ensure your coaching programs SELL in 2024 [27:30]


Communicating that your coaching program is *PACKED* with value and is a “good deal” for your ideal clients [29:25]


What it means if people are frequently expecting your offers to be super cheap [31:00]


Why creating urgency is ESSENTIAL when it comes to making sales in 2024 [31:55]


Talking to your audience about opportunity cost + future pacing to help create a sense of urgency and inspire action [33:30]


Connect with Lynette:


Instagram: https://www.instagram.com/lynettemarieh
 
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
 
Fitness Coaching Business Accelerator: https://fcbaprogram.com


The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

I’m cutting right to the chase: If you’re an online coach who applies what I’m teaching in this episode, you WILL make money.


The lead generation tactics I’m sharing are typically reserved for the clients inside my coaching programs, but today? You’re getting it all for FREE.


You’ll learn how to find leads in your CURRENT Instagram audience (yes, even if you have a small audience) and earn new clients. This episode is full of action steps you can take right away, so be prepared to get to work.


You can thank me later when your client roster is bursting at the seams.


In this episode, I cover:


Why you should reconnect with people who have inquired about your coaching, applied and ghosted, or worked with you in the past [4:50]


Reviewing comments + likes on previous posts and looking for trends [8:25]


How to NOT make it weird when you DM someone you don’t know on Instagram [9:30]


Checking your follower list to find new people to follow + engage with [11:45]


Running polls on Instagram Stories + engaging with the people who respond [12:50]


What is lacking or missing in most people’s lead generation efforts [16:30]


Using a free resource (that is ACTUALLY helpful!) to connect with new leads [18:20]


Why we can’t always wait for leads to come to us and should harness the power of manual lead generation tactics regularly [22:40]


Connect with Lynette:


Instagram: https://www.instagram.com/lynettemarieh
 
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
 
Fitness Coaching Business Accelerator: https://fcbaprogram.com


The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Today’s episode is all about how to work through a mental funk and make your way to the other side – even if it feels like you’ll be stuck forever.


To be totally honest, this episode was inspired by my personal life… March was ROUGH for me mentally, and I’m just now starting to feel better. So, if you’re interested in the things I did to help me improve my mindset and start to feel more hopeful, positive and encouraged, you’re in the right place!


Don’t worry, you won’t find any toxic positivity here – I promise. Instead, I’m being 100% candid about how tough entrepreneurship can be and how to handle the days, weeks or months when everything feels challenging (or completely impossible). You WILL get through it, my friend! Keep going.


In this episode, I cover:


How lonely and isolating it can be to feel like you’re struggling in business [5:30]


The truth about how I’ve been feeling lately (hint: NOT GOOD lol) [8:55]


What I’ve come to believe about entrepreneurship – and why I was 100% wrong about it in the past [11:45]


Recognizing that thoughts and feelings are not necessarily indicative of reality [13:20]


The journaling practice that helps me separate fact from fiction and feel more peaceful, hopeful and grounded [17:00]


Getting support from other people when you’re stuck in a negative headspace [18:05]


The importance of creating + sticking to healthy, supportive daily routines [23:45]


What can happen when you surround yourself with optimism, creativity, encouragement and hope [29:00]


The message I hope you take away from this podcast episode above all else [33:20]


Connect with Lynette:


Instagram: https://www.instagram.com/lynettemarieh
 
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
 
Fitness Coaching Business Accelerator: https://fcbaprogram.com


The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

If you want to hit $10k months in your online coaching business CONSISTENTLY, you’re in the right place.


This episode is all about creating + implementing the systems, processes and practices that make $10k months your new normal. You’ll learn why having a reliable lead generation strategy is essential, what to focus on BEFORE developing a secondary offer, how strategically launching your offers can unlock a new level of predictability in your business, and so much more.


Sure, you *might* have a $10k month every now and then WITHOUT doing what I’m sharing today – but if you want WAY more control over your income and to hit $10k on replay? This one’s for you.


In this episode, I cover:


Why many online coaches struggle to make money consistently month to month [4:05]


How a solid lead generation system can radically change the trajectory of your online coaching business [6:30]


A sneak peek into my Lead Generation 101 training that I’m sharing inside the Failproof Launch Blueprint [8:05]


Why I recommend filling up your highest-ticket offer (like 1:1 coaching) *BEFORE* trying to create + sell a low-ticket offer [10:20]


The best reason to create a secondary offer as an online coach + how to ensure it helps you scale your business [14:20]


Learning how to sell *WELL* in 2019 + how it took my business to the next level [17:30]


The importance of creating a sales plan + setting sales goals to reverse-engineer the process of getting to $10k months [20:35]


How having a repeatable launch process + plan creates predictability, safety and security in your online coaching biz [24:05]


THE FAILPROOF LAUNCH BLUEPRINT: https://go.lynettemariefitness.com/failproof-launch-blueprint


Connect with Lynette:


Instagram: https://www.instagram.com/lynettemarieh
 
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
 
Fitness Coaching Business Accelerator: https://fcbaprogram.com


The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214

Yep, we’re going there – this episode is all about how to sync your business to your menstrual cycle and why you might want to try it.


You’ll learn why understanding the 4 different phases of your cycle + how they typically impact you can not only help you FEEL better but also make it MUCH easier to build or grow your online coaching business.


I’m sharing anecdotal evidence from my personal experiences (for example, there’s a very good reason I do NOT trust my thoughts during the last week of my luteal phase) and explaining how you can structure your business to accommodate your body’s natural hormonal fluctuations.


Even if you’re skeptical about cycle-syncing and its efficacy, I encourage you to give this episode a chance – you might be surprised at how useful it can be for you!


In this episode, I cover:


What “cycle-syncing” is and why this has gained popularity in the online health + fitness coaching space [2:50]


Why planning my work calendar around my menstrual cycle + hormonal fluctuations has been a total GAME-CHANGER for me [6:10]


The 4 different phases of the menstrual cycle and how you will typically feel during each of them [8:00]


Why trying to “muscle through” and fight against your natural, biological tendencies isn’t a great long-term strategy [12:25]


“Proving” to myself that there’s *really* something to this cycle-syncing thing [14:00]


What I do in business during my menstrual phase (hint: NO LIVE EVENTS!) [15:35]


Why I call the follicular phase “the party phase” and how I show up in my business during this time [19:00]


How I usually feel during ovulation and why I try to take advantage of this phase [22:00]


What I notice during my luteal phase and why I tend to pull back when I’m in it [25:20]


How I approach the LAST week of my luteal phase personally + professionally [32:30]


Why understanding my hormones has helped me give myself guilt-free permission to do what feels best for me [35:30]


Starting your own cycle-syncing journey if you haven’t already [37:25]


Connect with Lynette:


Instagram: https://www.instagram.com/lynettemarieh
 
Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact
 
Fitness Coaching Business Accelerator: https://fcbaprogram.com


The Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214