The Perfectionism Project Sam Laura Brown

In this episode I’m interviewing my friend and fellow coach Alexander James. I met Alexander through Stacey Boehman’s 200K Mastermind and knew that I needed to share his energy and his wisdom on this podcast. Alexander is a life coach that works with the deep subconscious and I know you’re going to get a lot from what Alexander shares in this episode.
We talk about how to create emotional safety and develop self-trust - as well as all of the practical ways to do that. Everything we talk about in this episode is going to help you get into a growth mindset and out of your own way, especially if you’ve been struggling to show up in your business as your most authentic self.
If you enjoy this episode, I encourage you to follow Alexander on Instagram @thesubconsciousbrand (his stories are insanely valuable) and listen to his podcast The Subconscious Coaching Podcast.
In This Episode You’ll Learn:
Why creating emotional safety is so important for perfectionists How to feel safe showing up on social media as the ‘real’ you The self-trust triangle and how to use it to build self-trust Business lessons from one of my and Alexander’s favourite entrepreneurs PGSD is opening to new students on 27 July 2022:
The PGSD Process will have you planning properly as a perfectionist and getting out of your own way in your business. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.
 
Featured In The Episode:
Alexander James’ instagram account: @thesubconsciousbrand Alexander James’ podcast: The Subconscious Coaching Podcast Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject

In this episode I want to talk to you about planned profit loss and how to feel safe when money ISN’T flowing in. When it comes to the entrepreneurial world, we see so many examples of people who are doubling, tripling and quadrupling their revenue year after year - and this creates the expectation that many should always be flowing in. And that certainly hasn’t been the reality for me!
So in the episode I want to share a breakdown of my revenue growth over the years so that you can see what it looks like for the other 98% of entrepreneurs who aren’t quantum leaping. And why that’s normal and also completely safe.
Tune in as I share a breakdown of my business figures from 2018 to now - as well as why I had a period of planned profit loss in 2021 - so that you can feel emotionally safe when money isn’t flowing in, rather than freaking the hell out.
In This Episode You’ll Learn:
A breakdown of my business revenue and expenses from 2018 to now How to tell when planned profit loss is self-sabotage versus when it’s not Why I felt ashamed that my business wasn’t making more money How my business savings have helped me make long-term decisions PGSD is opening to new students on 27 July 2022:
The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.
 
Featured In The Episode:
Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject Episode 1: Welcome To My Podcast + My Story (So Far!) Episode 3: Blogging, Self-Doubt + How To Get Started Episode 125: How I Transitioned From Full-Time Work To Full-Time Entrepreneurship Episode 316: Behind The Scenes Of A $250k Launch (Part 1: Pre-Launch Period) Episode 317: Behind The Scenes Of A $250k Launch (Part 2: Launch Period) Episode 325: My Growth Goal Quarterly Review For Q1 2022 Ep #129: Unexpected Changes from Six Figures to a Million Episode 437: Down To Business 2 - How To Maximize Your Profit Margin

Every day during the most recent PGSD launch, I recorded a little snippet for the podcast. This episode is a compilation of those snippets, with me checking the launch sign up numbers ‘live’, sharing my raw reactions as well as what we did when the sign up numbers were NOT where we expected them to be. 
I also share how I kept myself out of shame and panic AND a full launch debrief with my biggest lessons too.
In case you missed the first episode in this three part series (Episode 336), throughout March, April and May I documented the work I had to do on my perfectionism handbrake to become someone who gets all of their launch content created way ahead of time, without overthinking or overworking.
Despite the work I’ve done on this over the years I was still leaving some of my launch content until the last minute. I don’t want to be someone who hits their goals from a place of pressure anymore, even if this approach has worked incredibly well for me in the past.
If you have a tendency to put off anything selling related until the last minute (or you avoid it altogether) then this series is going to help you get out of your own way. I recommend starting at Episode 336. If you haven’t listened to my podcast before, this series is a great place to start!
PGSD is opening to new students on 27 July 2022:
The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.
Featured In The Episode:
Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject

This episode is the second part in a three part series on how to get your work done early and easily.
In this episode I share how I navigated the weeks AFTER all the content for the most recent PGSD launch was complete (but before the launch began). Getting comfortable with this ‘limbo’ period was an important part of becoming someone who gets shit done early. And I share all the behind the scenes of that in today’s episode.
In case you missed the first episode in the series (Episode 336), throughout March, April and May I documented the work I had to do on my perfectionism handbrake to become someone who gets all of their launch content created way ahead of time, without overthinking or overworking.
Despite the work I’ve done on this over the years I was still leaving some of my launch content until the last minute. And I didn’t want to do that anymore! 
Now that I’m a mother, clean rest is more important to me than ever before as is being an example of what it looks like to be in a growth mindset. I don’t want to be someone who hits their goals from a place of pressure anymore, even if this approach has worked incredibly well for me in the past.
No matter what kind of business you have, you’re going to be selling something. And if you have a tendency to put off anything selling related until the last minute (or you avoid it altogether) then this series is going to help you get out of your own way. 
I recommend starting at Episode 336. If you haven’t listened to my podcast before, this series is a great place to start!
PGSD is opening to new students on 27 July 2022:
The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.
 
Featured In The Episode:
Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject

If you hate that you’re always leaving important tasks until the last minute, I want to invite you to listen to today’s podcast episode. 
It’s the first in a three part series where I share all of the behind the scenes perfectionism work I needed to do during the most recent PGSD launch to get all the content created early (and easily).
Creating the most recent PGSD launch was a profound experience for me. I had to learn, and unlearn, a lot about myself. It was an exercise in releasing my perfectionism handbrake - in a BIG way. 
And I know that the lessons I learned from this experience are going to make a big difference for you and your business, regardless of whether you’re a coach or not.
Tune into the first episode today. The other two episodes will be released over the next two Mondays.
PGSD is opening to new students on 27 July 2022:
The PGSD Process will have you planning properly as a perfectionist and getting out of your own way in your business. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.
Featured In The Episode:
Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject

When it comes to finding our work rhythms, perfectionist business owners tend to look at the rules and how other people are doing things. We sometimes ignore our own intuition and wisdom - an important part of discovering what works best for us. To illustrate how this process could look like, I’m chatting about what my work rhythm is evolving into as I learn more about myself from using Power Planning, the tools inside PGSD, and Human Design.
If you’ve been in a work rhythm that hasn’t been working as best as it could for you, this episode is for you!
In This Episode You’ll Learn:
How Power Planning works with other modalities like Human Design Why I felt like I needed to review and reflect on my work rhythm Why I’m creating seasons in my business and what this looks like practically PGSD is opening to new students on 27 July 2022:
The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 27 July and closing at 11:59pm New York time on 2 August 2022. To find out more about the program and be the first to know when the doors open, join the waitlist here: samlaurabrown.com/pgsd.
 
Featured In The Episode:
Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject Episode 301: How I'm Using Human Design To Get Out Of My Own Way Episode 302: Perfectionism + Human Design For Manifestors, Generators and Manifesting Generators with Mili Velikova Episode 303: Perfectionism + Human Design For Projectors and Reflectors with Aditi Bhattacharya