Website Optimization with Lou Kotsinis

Lou Kotsinis is the CEO and Co-Founder of BCS Interactive, a digital marketing agency that "helps non-profits, foundations and educational institutions make their mark on the world." Lou chats with host KD Bauer about concepts that nonprofits should consider when it comes to their organization's website. Describing a website as a "living, breathing organism," Lou explains why a clear understanding of your website's audience is the first step in telling your organization's unique story. Ensuring your site works correctly is just the start-- compelling photos, impact numbers, and new content builds an optimized, engaging user experience (and yes, it definitely leads to MORE donations). 

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