The E-commerce Leader: Strategies For Shopify Store Owners

Kyle Hamar & Jason Miles
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The E-commerce Leader: Strategies For Shopify Store Owners

For owners of thriving online businesses who want to be the e-commerce leaders they know they can be! Hosted by Kyle Hamar and Jason Miles, co-founders of www.omnirocket.com

  1. 13 NOV

    Black Friday / Cyber Monday Success: Maximizing Your Holiday Sales

    It's the most wonderful time of the retail year! Join us as we break down strategies for maximizing your sales during the upcoming Black Friday and Cyber Monday events. As we gear up for this crucial shopping season, consider these episode previews that can help you elevate your brand and boost your sales: Transform Black Friday into Brand Friday: Instead of just viewing Black Friday and Cyber Monday as mere sales events, think of them as opportunities to bond with your customers.  Get Creative with Your Offers: The traditional approach of slashing prices may not be the best strategy. Instead, consider bundling products or offering free gifts with purchases.  Leverage Your Email and SMS Lists: With ad costs skyrocketing during the holiday season, your existing customer base is your best asset. Segment your audience to tailor your messaging and maximize engagement.  Tune into the full episode for all the details on how to think differently about your holiday marketing strategies! 🎉 Need personalized help on any aspect of your store?  Book a complimentary call and we'll brainstorm together what your business needs. Book a chat with us: https://tinyurl.com/omnirocketcall Want pro e-commerce tips delivered to your inbox weekly?   Subscribe to our newsletter: https://tinyurl.com/omnirocketnews.

    22 min

  2. 8 NOV

    Unleashing Post-Purchase Potential: Boost your AOV with Eric Haim

    This week we interviewed Eric Haim, the founder of Reconvert, an innovative tool designed to boost average order value (AOV) for E-Commerce sellers. We delved into a highly effective yet often overlooked tactic: the post-purchase offer. Eric shared his extensive experience in the e-commerce space, highlighting how post-purchase offers can significantly enhance revenue. We discussed the surprising effectiveness of placing upsell offers after a customer has completed their purchase, rather than before. Throughout our conversation, Eric provided valuable insights into best practices for optimizing the thank you page and post-purchase experience. Eric also introduced the features of Reconvert, which allows merchants to customize their post-purchase offers and track performance metrics. This episode is packed with actionable tips and strategies for e-commerce entrepreneurs looking to maximize their revenue potential. We highly recommend checking out Reconvert and implementing post-purchase offers in your strategy!   Grab the app here: Reconvert.io Need personalized help on your post-purchase strategy or any element of your Shopify store?  Book a complimentary with us and we'll give honest feedback on your site, and brainstorm together what's needed to optimize your store.  Book a chat with us: https://tinyurl.com/omnirocketcall Want pro e-commerce tips delivered to your inbox weekly?   Subscribe to our newsletter: https://tinyurl.com/omnirocketnews.

    18 min

  3. 1 NOV

    From Zero to Sales: Effective Marketing Tactics for New E-commerce Ventures

    In this episode we chatted with the amazing Nikki Lindgren from Pennock Co. Nikki is an e-commerce marketing expert, particularly in the beauty category.  Join us as we dive deep into challenges and strategies for e-commerce brands, especially those just starting out. If you're under $2 million in revenue and looking to gain traction, this episode is a must-listen! 3 important takeaways: Understanding Your Customer is Key: One of the most crucial points we discussed is the importance of truly knowing your audience. Whether you're targeting Gen Z or a more mature demographic, understanding where your customers spend their time online will drive your marketing decisions.  The Power of Full-Funnel Marketing: Nikki shared her insights on how to structure your advertising budget effectively. Her approach allows brands to build awareness while also nurturing leads through retargeting. With the cookie-less future approaching, adapting your strategy to include video views and custom audiences on platforms like Meta will be essential for success. Leverage Influencer Marketing and UGC: If you're launching a new product, consider starting with organic social strategies and influencer partnerships. Nikki suggests working with micro-influencers who have smaller but highly engaged audiences. This approach can yield better ROI compared to larger influencers.  Nikki's expertise in the eCommerce space is invaluable, and we believe her insights will help you navigate the complexities of today's marketing landscape.  As a special offer, Nikki is providing a unique opportunity for our listeners. If you mention The E-Commerce Leader podcast when reaching out to her, you could qualify for $10,000 in media spend to help kickstart your marketing efforts!  Connect with Nikki at https://www.pennock.co/contact-pennock.  Need some personalized help with your Shopify store?  Book a call with us. We'll provide honest feedback on your site and brainstorm together how to best optimize it.  No gimmicks - just help. Book a chat with us: https://tinyurl.com/omnirocketcall Want pro e-commerce tips delivered to your inbox weekly?  Subscribe to our newsletter: https://tinyurl.com/omnirocketnews.

    28 min

  4. 21 OCT

    The Art of Branding: An Interview with Jaimee Vilela

    🚀 Ready to take your e-Commerce brand to the next level? Join us for the latest episode as Jaimee Vilela shares her incredible journey of transforming Cooki Haircare from 4 orders a day to over 130! 💡 Jaimee's advice? Resist the urge to make the brand in your own image. Instead, find your niche and stay true to your audience. Discover how she navigated the challenges of rebranding Cooki while keeping her loyal customers in mind! Use promo code LEADER20 for 20% off your Cooki Haircare order. Need objective feedback on your branding?  We'd love to help. We'll give honest feedback on your store and brainstorm together how to best optimize it. Book a chat with us: https://tinyurl.com/omnirocketcall Want pro e-commerce tips delivered to your inbox weekly?  Subscribe to our newsletter: https://tinyurl.com/omnirocketnews.

    28 min

  5. 14 OCT

    Creative Copywriting: Crafting Compelling Narratives for E-Commerce

    Ready to elevate your copywriting game? It's all about compelling narratives. Join us for a conversation full of actionable items any business owner can learn. We share insights from the must-read Becoming Trader Joe by Joe Coloumbe, and explore how creative storytelling can make your products irresistible and help your business stand out. Don’t miss out on these game-changing tips!  Need personalized help? Book a chat with us.

    25 min

  6. 27 SEPT

    Are You Wasting Money on Ads? An Interview with Jeff Greenfield

    This week we have an incredible interview with Jeff Greenfield, the co-founder and CEO of Provalytics. Jeff is a true innovator in the field of analytics and attribution, and he shared some powerful insights that every digital marketer should consider. Here are some key takeaways you won’t want to miss: The Evolution of Attribution: Jeff provides a brief history of attribution, from traditional marketing methods to the rise of multi-touch attribution and the current challenges posed by privacy regulations. Understanding Impressions: We discuss the importance of impressions and brand visibility in your marketing strategy. Jeff emphasizes that clicks are just one part of the equation and that brand awareness plays a crucial role in driving conversions. Budgeting for Success: Learn about the optimal budget mix for your marketing efforts. Jeff reveals that dollars spent on one part of the advertising funnel can yield twice the revenue compared to other parts. Practical Advice for Small Brands: If you’re just starting out, Jeff offers actionable insights on how to navigate the complexities of analytics and attribution without needing to invest in advanced solutions right away. Plus, Jeff has generously provided some fantastic resources for our listeners, so be sure to grab them here: Provalytics 2025 PlaybookProvalytics Attribution Certification:Lemon: How the Advertising Brain Turned Sour Need some personalized help with your Shopify store? We're here to help. Book a complimentary chat with us. www.omnirocket.com

    30 min

  7. 20 SEPT

    From Browsers to Buyers: Optimize Your Conversion Rate

    📈 Did you know the average conversion rate across all Shopify sites is just 1.4%? 😱.  In this episode we discuss how even the smallest tweaks can lead to significant gains. Whether you're sitting at a low 1.4% or soaring at 5.7%, the key is to continuously evaluate and implement strategies that move the needle.The universal truth of conversion rate optimization is that there's always room for improvement! Remember, it's not about where you are now, but where you can go! Tune in now as we explore how to improve your conversion rates and stand out in the crowded e-commerce space. Need personalized help with your Shopify store?   Book a complimentary chat with us.

    31 min

  8. 10 SEPT

    How to Be a Bad Client

    🎙️ We're all about awkward conversations. Rather than avoid them, let's embrace them! In our latest episode, we dive into the mindsets that can limit your success as a coaching client and show you how to overcome them. Sneak Preview: Are you stuck in a "vampire mindset"? Do you have unrealistic expectations? Feeling overwhelmed by all the information out there? If you want to maximize your e-commerce coaching relationship, tune into the latest episode and learn how to avoid 11 mindsets that can limit your business growth. Need personalized help with your Shopify store?   Book a complimentary chat with us.

    29 min
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For owners of thriving online businesses who want to be the e-commerce leaders they know they can be! Hosted by Kyle Hamar and Jason Miles, co-founders of www.omnirocket.com

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