Breaking Barriers in Kids’ Fashion

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Rebecca Melsky and Eva St. Clair. They are the founders of Princess Awesome, a brand that has been breaking stereotypes in kids’ fashion since 2013. 

It all started as a side project to fill a glaring gap in the market: clothing for girls with designs like spaceships, trucks, and dinosaurs. After a wildly successful Kickstarter campaign in 2015, it became their full-time job. Since then, they have expanded their mission, creating inclusive designs for boys, adults, and beyond. Along the way, they’ve built a dedicated community of customers who love their unique approach to fashion and storytelling.

Here’s a glimpse of what you’ll learn:

• The increasing challenges of the e-commerce landscape since 2013.

• How Princess Awesome evolved from a side project into a thriving full-time business.

• Leveraging Kickstarter to address market frustrations with gendered clothing.

• Transforming the kids' clothing industry through innovative designs.

• Navigating challenges associated with fulfillment centers for growing brands.

• The importance of understanding fulfillment costs to protect profit margins.

• Utilizing Meta ads as a key channel for customer acquisition.

• Prioritizing retention strategies to drive long-term growth.

• Launching new products frequently with regular drops every few weeks.

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.