#181 How building your Magnetic Employer Brand is like dating – part 2 Building a Modern Employer Brand podcast

Building the Magnetic Employer Brand equals the dating game going strong!
If you just went.. "what the heck?", great!
I wanted you to!
I wanted to win your attention, and with this part 2 episode my intention is to sustain it.
This week, in this part 2 Building a Modern Employer Brand podcast episode, we will finish with this crazy-sounding idea and see whether we end up married, engaged, or broken up.
In this episode, you'll learn about the most important phase in employer branding for your organisation: converting employer brand value back to the business.
As a bonus, I also explain what needs to happen beyond conversions so that your organisation continues to benefit from your magnetic employer brand.
I refer to The Magnetic Employer Branding Method™️ and our framework for the magnetic employer brand communication process called the Candidate Journey of the Information Era™️ in this episode.
These are my brainchildren, even if the candidate's journey is similar to the systematic customer's journey.
This game-changing employer branding method [developed for building the magnetic employer brand] harnesses the power of persuasive communication, storytelling, and behavioral science.
Find the visual version of the Candidate Journey of the Information Era™️ in the show notes article for this episode on our Modern Employer Brand website.
Click this link to land on the show notes article >>
 
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Are we connected yet on socials? Find my profiles:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/