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Building a Modern Employer Brand podcast Susanna Rantanen
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- Wirtschaft
Building a Modern Employer Brand podcast is a weekly podcast that brings you a modern breath of air into employer branding and other HR marketing!
This podcast is for all modern-minded HR/Talent marketing practitioners who want to learn how to influence talents with messages and marketing in a world where attention is no longer a default.
This podcast is brought to you by Employer Branding Agency Emine and hosted by Susanna Rantanen.
Susanna is Finland's best-known employer branding expert and one of the top employer branding influencers in the world. Her family business, Employer Branding Agency Emine, has been selected as one of the Top 10 Employer Branding Agencies in Europe, and she is also the innovative creator of the renowned Magnetic Employer Branding Method™️.
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#183 Growing into an Employer Branding Professional of the Year with Guest Nora Nykänen - part 1
What if you were awarded as the Employer Branding Professional of the Year?
Wouldn't that be pretty amazing for you, your career, and your life?
Today, I'm going to introduce you to our own star, Nora Nykänen, who works with me and my husband here at Employer Branding Agency Emine in Helsinki, Finland.
She was recently awarded as the Employer Branding Professional of the Year 2024 (agency) at the Finnish Magnet Employer Brand Awards.
In this week's and next week's episodes of the Building a Modern Employer Branding podcast, Nora and I will discuss her career and growth as an employer branding professional of the year.
In these two episodes: Nora’s backstory
How she EB-dated us for years before joining our agency
How the Magnetic Employer Branding Method™️ has helped Nora to grow as an employer branding professional
What has been elementary in supporting her growth and success as an employer branding professional
Nora’s three tips on building a magnetic employer branding career
Connect with Nora:
LinkedIn: https://www.linkedin.com/in/nora-nykänen-740687b8/
Instagram: https://www.instagram.com/noranykanen/
Connect with me:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Share this episode with someone who you think would enjoy hearing Nora's inspiring employer brand career story! -
#182 Behind the Scenes - I'm writing a Game-Changing Book about Employer Branding
This week’s episode on the Building a Modern Employer Brand podcast is a little bit different to what you and I are used to.
I’m going behind the scenes on writing a book about employer branding, on the Magnetic Employer Branding Method™️.
I share my backstory, how I feel about employer branding, which will be reflected in this book, and my mind map on the content of this book.
I hope you like it! If you do, please subscribe to this podcast and follow me on Instagram, LinkedIn, YouTube, and TikTok.
I’ll keep you in the loop about this book and you’ll learn about modern employer branding, content creation and copywriting, too.
Text and video versions of this episode are available here >
If the link does not work - as some RSS feeds break it - go to www.modernemployerbrand.com/podcast182.
When you are ready to get more personal with me, connect with me on my socials!
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/ -
#181 How building your Magnetic Employer Brand is like dating – part 2
Building the Magnetic Employer Brand equals the dating game going strong!
If you just went.. "what the heck?", great!
I wanted you to!
I wanted to win your attention, and with this part 2 episode my intention is to sustain it.
This week, in this part 2 Building a Modern Employer Brand podcast episode, we will finish with this crazy-sounding idea and see whether we end up married, engaged, or broken up.
In this episode, you'll learn about the most important phase in employer branding for your organisation: converting employer brand value back to the business.
As a bonus, I also explain what needs to happen beyond conversions so that your organisation continues to benefit from your magnetic employer brand.
I refer to The Magnetic Employer Branding Method™️ and our framework for the magnetic employer brand communication process called the Candidate Journey of the Information Era™️ in this episode.
These are my brainchildren, even if the candidate's journey is similar to the systematic customer's journey.
This game-changing employer branding method [developed for building the magnetic employer brand] harnesses the power of persuasive communication, storytelling, and behavioral science.
Find the visual version of the Candidate Journey of the Information Era™️ in the show notes article for this episode on our Modern Employer Brand website.
Click this link to land on the show notes article >>
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Are we connected yet on socials? Find my profiles:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/ -
#180 How building your Magnetic Employer Brand is like dating - part 1
Employer Brand, as a consistent communication process such as building the Magnetic Employer Brand, is like dating in the pursuit of finding The One.
In this episode of the Building a Modern Employer Brand podcast, I compare dating to employer branding.
Because I’m exploring a more difficult topic in depth, I decided to split this into two episodes. The other one will be released next week as episode 181.
If you are like many of our clients, you’ll laugh because what I explain to you is so true and makes so much sense.
And if anything, this image of dating in employer branding will stick to your mind, and you’ll remember it forever!
🔗 If you want the text version or watch the video version, jump right here >
Are we connected yet on socials? Find my profiles:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/ -
#179 Unlock Your Potential: The Power Of Self-awareness For Career Growth
Are you aware of the power of self-awareness for career growth, but also in personal and professional relationships?
In this episode of the Building a Modern Employer Brand podcast, we talk about self-awareness and how to unlock your potential by becoming more self-aware.
In this episode: 💫 What is Self-Awareness?
💫 Self-Awareness Outside Career Settings
💫 Self-awareness for Career Growth and more!
🔗 If you want the text version or watch the video version, jump right here >
Are we connected yet on socials? Find my profiles:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/ -
#178 Building a Stellar Career Path in Employer Branding
It is becoming increasingly difficult to build products that are genuinely better than those of competitors.
That’s why talent acquisition and retention have become paramount to business success.
All businesses that want to succeed, grow and sustain a loyal customer audience need the talent capable of giving those businesses the competitive edge in innovation, sales, marketing, leadership and building customer loyalty.
That’s why talent acquisition, retention, communications, and marketing are areas businesses need to strengthen their competitive edge.
In this Building a Modern Employer Brand podcast episode, I discuss building a stellar career path in employer branding as this is one of the new areas businesses can leverage for gaining overall competitive advantage.
In this episode: 🌟 The statistical backing on why employer branding matters
🌟 The employer brand manager’s skill set for the future
🌟 Employer branding career progression: from novice to visionary
🌟 Self-driven success to carve your career path in employer branding
🔗 If you want the text version or watch the video version, jump right here >
Are we connected yet on socials? Find my profiles:
LinkedIn: https://www.linkedin.com/in/susannarantanen/
Instagram: https://www.instagram.com/rantanensusanna/
TikTok: https://www.tiktok.com/@rantanensusanna
YouTube: https://www.youtube.com/@rantanensusanna
Check out also Employer Branding Agency Emine’s blog: https://emine.fi/blogi/
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