21st Century Entrepreneurship Martin Piskoric

Lyle Myers is the Chief Development Officer at iFlex Stretch Studios, and we explored the intricacies of franchising in the health and wellness sector. Central to our discussion was the unique iFlex franchise model, which emphasizes professional assistance in stretching and a robust support system for franchisees. Myers highlighted the importance of choosing a franchise that not only offers a promising business opportunity but also ensures substantial support for its franchisees. "You're in business for yourself, but not by yourself," Myers explains, illustrating the comprehensive backing provided by iFlex.
Throughout the episode, Myers shared his extensive experience in developing franchise models that generate recurring revenue and foster community growth. He emphasized the role of expert stretch therapists at iFlex who help clients achieve better mobility and sports performance. "What we do is we have professional, what we call stretch therapists that basically will stretch you the way that you need to be stretched," Myers detailed, stressing the tailored approach that sets iFlex apart.
Another key topic was the innovative use of technology in selecting franchise locations, utilizing AI to track potential markets. "We can actually go into that shopping center, see who the shoppers are because we can track their cell phones and we know exactly where they live, how much money they make," Myers shared, revealing the strategic precision behind iFlex's expansion.
Key takeaways from the interview include the significance of a well-supported franchise model, the benefits of professional stretching services, and the advanced strategies employed by iFlex to optimize their franchising efforts. Myers also delved into the broader impacts of their services, "helping people be able to reduce their injuries" and enhancing community well-being.
Listeners will leave with a deeper understanding of what makes a franchise successful, both in terms of profitability and positive community impact, making this episode a valuable resource for anyone interested in entrepreneurship in the health and wellness industry.

Jarrod Lopiccolo is the CEO and co-founder of a digital design firm Noble Studios, and we spoke about his journey from aspiring architect to digital innovator. Through his narrative, Jarrod emphasizes the importance of daily improvement, saying, "It's an invitation to wake up the next morning and ask, how can I be better?" This philosophy not only propelled his personal growth but also became a foundational ethos for his company.
Jarrod shared candidly about the highs and lows of entrepreneurship, including a poignant story about choosing family over work during a crucial project deadline. This moment led him to adopt a "family first" philosophy, illustrating the delicate balance between professional drive and personal life. He reflects, "I'm choosing, you know, work over, you know, my family," a realization that led to significant changes in how he manages his business and personal commitments.
A significant part of our discussion revolved around the evolution of his company, particularly how they embraced the concept of digital architecture. Jarrod's initial fascination with physical spaces transitioned into crafting digital experiences, which he describes as "navigating people through the Internet." This shift not only expanded their business scope but also deepened their commitment to impactful marketing and brand experiences.
We also delved into the tough decisions that define a company's moral compass. Jarrod recounted a turning point where he rejected a lucrative project from the tobacco industry due to team objections, reinforcing the company's mission to create "valuable personalized experiences." This decision underscored the importance of aligning business practices with core values, leading to more meaningful and aligned opportunities.
Lastly, Jarrod shared insights into the sustainable practices in the travel and tourism sector, an area where his company has become a thought leader. By focusing on environmental stewardship and sustainable tourism, they aim to ensure that beautiful destinations remain available for future generations.
From this conversation, listeners can glean that true leadership involves continuous learning, ethical decision-making, and a balanced approach to life and work. Jarrod's journey offers a blueprint for aspiring entrepreneurs and business leaders looking to navigate the complexities of modern business with integrity and innovation.

Jothy Rosenberg is a figure of resilience and a serial entrepreneur, and our conversation covered the profound journey from personal challenges to groundbreaking technological ventures. Jothy discussed how overcoming cancer and amputation at a young age instilled in him a unique sense of determination, stating, "So my grit started in a bad way. I was 16 and I was diagnosed with a very rare kind of bone cancer." This foundation of 'grit' not only helped him in personal conquests like skiing with one leg but also paved the way for his ventures in the high-stakes world of startups.
From his first company, Mass Par, to the innovative cybersecurity measures at Dover Microsystems, Jothy shared insights on navigating the volatile terrain of tech entrepreneurship. He noted the significance of adapting to market needs, reflecting on his first major startup success: "We came up with the first, what's called load balancing... It was not a super complicated product, but it was this great example of great market, I mean, enormous market, a product that fits that market."
Jothy also highlighted the critical importance of 'product market fit', a lesson learned through the trials of his ventures, especially during the pandemic. His words underline the brutal reality of entrepreneurship: "No startup has ever succeeded that didn't have product market fit."
Listeners will gain from Jothy’s firsthand experiences on the resilience required to push through setbacks, the thrill of pioneering new technologies, and the harsh lessons of the startup world. His story is not just about successes but also about the inevitable challenges and failures that provide the richest learning opportunities. "It was all meant to try to keep unemployment from going through the roof," he shared, reflecting on the tough decisions to pivot during crisis periods.
In addition to his corporate endeavors, Jothy's passion for helping others shines through his work with the Who Says I Can’t Foundation, focusing on empowering individuals with disabilities through sports. He emotionally noted, "Sports were really the key to rebuilding my self-esteem."
This episode is packed with powerful anecdotes, invaluable advice for aspiring entrepreneurs, and the inspiring story of a man who refuses to say 'can't'. Join us to hear how Jothy Rosenberg turns challenges into stepping stones for success and innovation.

Jeff Tarran is the COO of Gunderson Direct, America's largest independent direct mail marketing agency, and in this episode, he shares his extensive knowledge on the efficacy and strategic use of direct mail in modern marketing. He discusses why direct mail continues to offer unparalleled return on investment, claiming, "Direct mail has the highest ROI of any marketing channel."
One of the compelling points Jeff makes is the inherent trust and tactile engagement that direct mail commands: "Direct mail is physical. You have to touch it. You have to interact with it." This physicality enhances comprehension and recall, a benefit digital channels often struggle to match. He further emphasizes trust, noting, "Very few scams happen in direct mail, so it's the most trusted channel out there."
Targeting is another critical topic Jeff addresses. He highlights the importance of precise audience targeting and the costs of misdirected efforts with a personal anecdote: "I have a golf club 810 miles from my house... They send me tremendous offers... I don't like golf. So the value of those mailings to me is absolutely zero." This underscores the necessity of understanding and accurately identifying the audience for direct mail campaigns.
Innovation in direct mail, particularly through technology, is a key area of our conversation. Jeff describes advances such as variable data printing and AI integration, which enable highly personalized and effective campaigns. "We are all... becoming accustomed to digital communication. So designing and format trends, even in print, are becoming increasingly visually oriented."
Finally, Jeff stresses the importance of testing and learning from each campaign to continually improve and adapt strategies: "One of the most important things you can do in direct mail is learn from everything that you mail."
Listeners will gain deep insights into how direct mail can be strategically integrated into their marketing efforts, learn about the latest innovations enhancing its effectiveness, and understand why, despite the digital age, direct mail remains a critical tool for marketers aiming for high engagement and conversion.

Christy Pretzinger is the CEO of WG Content, and our conversation centered around her passion for creating an environment where employees thrive and feel valued. Christy shared her experiences and strategies for fostering a workplace culture that directly contributes to the bottom line by nurturing human connections and valuing kindness.
Christy emphasized the importance of recognizing individual contributions, stating, "people really need to know that they matter." She detailed how her business has succeeded by focusing not just on profit, but on creating a culture where "the special magic" each person brings is acknowledged and missed when absent. This approach is encapsulated in her company’s core values: empowered, curious, kind, and fun, which are not merely posted on walls but are integrated into the company's operations and recognized in meaningful ways, such as during their monthly all hands meetings.
Another key takeaway from our discussion was the concept of a "cultural balance sheet," a topic Christy explores in her upcoming book. She reflects on the evolution of her business philosophy, noting that "kindness is one of our core values that we live with, that it's a thread that runs through our organization and upon which all decisions can hang."
Christy also shared actionable advice for other leaders, such as the significance of values in an organization. She suggests that if an organization hasn’t defined its values, it should "crowdsource them with your people" to ensure they truly reflect the team. This practice not only aligns team members but also embeds a deeper sense of community and purpose within the workplace.
Moreover, she highlighted the importance of self-awareness and empathy in leadership. Christy described her personal growth journey, which includes a daily practice of meditation and reading, contributing to her effective leadership. She shared how the Enneagram personality system is utilized within her company to foster understanding and empathy among team members.
In conclusion, Christy’s narrative is a compelling reminder that the core of successful business lies in genuine relationships and a compassionate culture. She asserts, "Our values are... a thread that runs through our organization and upon which all decisions can hang," showcasing how deeply embedded these principles are in her company’s ethos. This episode offers profound insights for anyone looking to enhance their organizational culture and ensure their employees not only succeed but feel truly valued.

Glenn Akramoff is the visionary founder and CEO of Akramoff, a company dedicated to transforming workplace environments. In our discussion, we explored the crucial elements of creating happy, healthy, and productive workplaces. Glenn shared insightful stories and strategies that have successfully realigned employees with their organizational roles, enhancing both personal satisfaction and corporate efficiency.
A standout moment in the conversation was Glenn's example of a workplace adjustment that significantly improved an employee's job satisfaction: "She was the administrative person... And what we realized after having a conversation with her is that she was a hostess. She loved welcoming people." This shift not only fulfilled her personal aspirations but also benefited the organization, illustrating Glenn's core belief in tailoring roles to individual strengths and passions.
Glenn also emphasized the importance of aligning individual purposes with corporate goals to foster engagement and reduce turnover, stating, "So you want to be able to align your purpose as an individual with that of the company or organization you're working with." He believes in the transformative power of understanding and harnessing what he calls the "flow of performance," noting that, "each of us as human beings have a flow of our performance where we perform really well and where we don't."
The discussion also covered Glenn’s "eight keys" to building what he refers to as a "championship team." These include creating a visionary yet attainable organizational vision, defining what winning looks like, and planning for both immediate and long-term futures, emphasizing that "celebrating the past" is crucial for a motivated and connected team.
Listeners will find valuable takeaways in Glenn's approach to leadership and organizational development, particularly his focus on creating a culture of effective communication and continuous improvement. He remarks on the essential nature of debriefing: "You have to debrief every time you want it to become part of your culture."