Ahead of the Curve with Coco Mocoe Coco Mocoe

This is not goodbye, but see you later ❤️



This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene.



The first guest of my new show will be Towa Bird. Turn on post notifications on YouTube so you are notified when the episode drops.



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Watch the #ShareYourScreen podcast with me and Nicky Reardon on YouTube here



Email: cocomocoe@gmail.com

Subscribe to Coco's YouTube channel⁠ 📺



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Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!



Listen to my episode about the UMG vs. TikTok battle: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369?i=1000644222978



Email: cocomocoe@whalartalent.com



CNN: "House passes bill that could lead to US ban of TikTok"



#TikTokBan #Marketing

Today's episode of #AheadOfTheCurve with Coco Mocoe is all about what makes content or trends go viral, and most importantly become memorable, according to "The Tipping Point" by Malcolm Gladwell. The book was written in 2000 but I apply his brilliant concepts to how to go viral on TikTok, YouTube and more in 2024 and beyond.



In this episode, we discuss 3 of my major takeaways after reading the book:


The power of repetition or "The Blues Clues Effect"
The power of reverse marketing or "The Barbara Streisand Effect:
The power of ritual or "The Airwalk Effect"



Let me know in the reviews what book I should read next as part of our new marketing book club! I will dedicate a new episode of this podcast anytime I finish reading an interesting book that I think you will enjoy.



Get "The Tipping Point" by Malcolm Gladwell using my Amazon link here: https://amzn.to/3V44WHj



Subscribe to Coco's YouTube channel⁠ 📺



Follow Coco Mocoe on social media:

⁠instagram.com/cocomocoe⁠

⁠tiktok.com/@cocomocoe/⁠



Join the Discord here: ⁠https://discord.gg/PjJuA7JehE⁠



Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!



Email: cocomocoe@whalartalent.com

Subscribe to Coco's YouTube channel 📺



Follow Coco Mocoe on social media:

instagram.com/cocomocoe

tiktok.com/@cocomocoe/



Join the Discord here: https://discord.gg/PjJuA7JehE



Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!



Today we are talking about how to break out of a shadowban on TikTok, how to find a new niche when feeling stale about your content and what is changing about TikTok's algorithm (Reesa Teesa's 10 minute series takes over!)



You can listen to my episode about the success of Reesa Teesa and her "Who the F Did I Marry?" series here



Email: cocomocoe@whalartalent.com

Reesa Teesa has taken over the FYP with her storytime, "Who the F Did I Marry?" (@reesamteesa on TikTok). She grew from 100k followers to 600k overnight. Then jumped to 700k+ while I was at the gym! I have not seen growth this fast since Khaby Lame, Charli D'Amelio and Addison Rae. After writing the script and going to bed, I woke up to Reesa having over 1 million followers! It has been so long since a new creator has reminded me of the magic of this app. Reesa is not following trends or viral hooks. Instead she is using the 10-minute feature and with UMG pulling their music off the app, I wouldn't be surprised if the algorithm is seeking out longer storytellers, like Reesa, to push out instead of trending audios.

"The Tipping Point" by Malcolm Gladwell: https://amzn.to/3UN5D7L

In this episode, I also discuss Billie Eilish vs. TikTokers at the "People's Choice Awards" and why I...kind of agreed with her?

Let me know your thoughts in the reviews!

Join the #AheadOfTheCurve discord: https://discord.gg/W7rdag5AkE

Subscribe to Coco Mocoe's YouTube here

Email: cocomocoe@whalartalent.com

Join the #AheadOfTheCurve Discord: https://discord.gg/uUkRh4qfAU



Follow Coco Mocoe on social media @cocomocoe


Instagram
YouTube
TikTok



For business inquiries, email: cocomocoe@whalartalent.com



Summary of Episode:



The first Super Bowl was hosted in 1967 and the average cost of a commercial was between $35.000 and $40,000 according to Sportico.



This year more than ever, the NFL had their eyes set on a female audience. This came with the addition of player’s girlfriends in the stands like Alix Earle, Taylor Swift and Hailee Seinfield. Alix Earle was even a presenter at the NFL Honors ceremony in Vegas a few days ahead of the superbowl and her boyfriend is Miami Dolphin’s wide receiver Braxton Berrios. 



While in Vegas this week, there was chatter that the NFL expected this to be the most watched Super Bowl in history. Thanks to the female fans tuning in for a look at Taylor Swift. And boy was there a show! She had Blake Lively, Ice Spice and Lana Del Rey in her box and there was even betting sites that had entire bets based around how many times the camera would pan to her during the game. 



There was also a 49’ers wife who made headlines, Krysten You-Sh-Check. Wife of full back Kyle You-Sh-Check. She went viral online for creating custom pieces to wear to games in support of Kyle. In fact, she was propositioned by Brittany Mahomes to create a look for her and she sent Brittany a jacket for Taylor Swift, as well. Stressing that it was no pressure. If Taylor wanted to wear it then great. 



Taylor showed up to one of the Kansas City play-off games in the jacket and the story went viral. Because of the exposure from this moment, she turned this into a licensing deal with the NFL (according to USA Today). She inked the first women-led licensing deal with the NFL which means she can sell merch using their team logos. She told Today that this has been in the works for years but the exposure of Taylor Swift wearing one of her creations catapulted her. 



A puffer vest that she is auctioning for the National Breast Cancer Foundation currently has a bid of $52,000+. 



This also leads us to the shift towards female-focused advertising at the super bowl this year. It typically caters to men or tows an even line. But this year, they knew the Swift fans were watching. 



The first commercial to hit the screen was for the upcoming Wicked movie featuring Ariana Grande. I could be mistaken but you don’t often see movie trailers as commercials at the Superbowl. Especially one for a movie coming out almost a year later and one that is a musical adaptation with two female leads. 



This was also the first year that two beauty brands went toe-to-toe. E.l.f.and NYX. Both very different commercials. I am fascinated at Elf’s aggressive approach to marketing the last year or so. They had a superbowl spot last year with Jennifer Coolidge. They built a world in Roblox and were all over the new Mean Girls movie. In a way that was off-putting, in my opinion. I love elf but it was the first time I felt an adverse reaction to them. Their commercial featured a Judge Judy bit. 



The NYX commercial was simpler and featured Cardi B. It was to promote their duck lips plumper. At the end, it showed a QR code and the longer commercial was much more NSFW. I actually liked the ad. It felt like a secret treat for those who got to the QR code quick enough. 



Another commercial that I loved was with Beyonce for Verizon. At the end of it, she hinted at new music. A few moments later, she dropped two new country singles, "Texas Hold 'Em" and "16 Carraiges". There is a rise of “off-camera” experiences when it comes to the best superbowl ads. People know that other’s are watching the superbowl on their phones



Thank you for reviewing the podcast and sharing it with a friend! Tune in every Monday for a pop culture and marketing deep dive.