Inbound Back Office Inbound Back Office

When was the last time you thought about your business' core values?

Do you even have core values for your business?

If not, you could be hurting your business!

On this episode, we have Emily Green, CEO and Founder of Grace Communications. Emily is here to tell you how to fully live and love your agency's mission and core values every day!

Emily has over 12 years of experience leading marketing, public relations, event planning, and business development efforts for companies all over the United States. She has a demonstrated history of success with helping develop new companies and departments as well as extensive event planning and social media experience. She also has been responsible for public relations efforts in top markets all over the country such as Chicago, St. Louis, Minneapolis, and Charlotte. Her passion for marketing and helping businesses grow is what led her to form Grace Communications.

In this episode you'll learn:
Why creating core values and a company mission are extremely importantHow to craft your core values and mission statementHow to live and love your core values & mission every day in your business
You can find Emily at Grace Communications and on socials:

LinkedIn

All socials @gracefulmarketing

If you liked this episode, please leave us a review on Apple Podcasts!

Are you offering SMS Texting as a service yet?

If not you may be missing out!

There is huge potential in SMS for your clients and your agency.

And Shannon Panaro, Owner of SP Marketing is on the IBO podcast to explain how.

Shannon specilizes in SMS/Text marketing and loyalty offer alerts to help businesses and organizations of all kinds to generate, and engage customers/members with unique campaigns. This easily and affordably accomplished a way to generate new sales and customer communication.
In this episode, you'll learn:
The statistics on SMS as part of a marketing strategySome of the compliance issues you'll want to be aware ofHow to get started with SMS for your business or your clientsThe many different ways you can use SMS for your business
You can find Shannon at https://www.shannonpanaro.com/ and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!

Are you being clear to your audience?

Or are you using marketing jargon that only those in the industry can understand?

On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting about marketing jargon and how important it is for agencies to talk to clients and potential clients in language they can understand.

Mark spent 30 years in the newspaper industry as a writer, editor and finally as website director. He pivoted to online marketing and spent nearly 10 years with a small digital marketing agency before launching his own business in 2021. He lives in a suburb of Pittsburgh, Pa., and focuses on guiding small businesses and solopreneurs through the mysteries of digital marketing.

In this episode, you'll learn:What exactly marketing jargon is.How to know if you're using too much jargonThe downfalls of using too much jargonThe benefits of being more clear with clients and potential clientsBetter ways of communicating to your audience.
You can find Mark at markwhittaker.com and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!

What if you could offer your clients a new and profitable way of advertising?

Enter indoor digital billboards.

Never heard of them?

Well you're in luck because on this episode we have Austin Wolfe, Owner of Digital Wave Marketing Solutions, who is giving all the ins and outs of indoor digital billboards.

Austin started his marketing firm while in College in 2017 and failed for years... It finally took off during COVID years and now doing close to 500K per year since he pivoted and shifted into different markets.

In this episode, you'll learn:What indoor digital billboards areWhy you may want to add indoor digital billboards to your servicesHow profitable they can beHow to get started
You can find Austin at Digital Wave Marketing Solutions and on socials:

LinkedIn
Instagram 

If you liked this episode, please leave us a review on Apple Podcasts!

Are you tracking your marketing ROI properly?

Are you making marketing decisions based on feelings more than data?

If you don't know, our guest is here to break it all down so you know for sure.

On this episode, we have Avi Kumar, founder and CEO of KUWARE Inc., a marketing and advertising agency headquartered in Austin, TX, USA, and a subsidiary in NCR, India. Kuware focuses on growing Local Service Businesses through organic and paid media.

In this episode, you'll learn:What the Science of Marketing isHow to figure out how much you should be spending on marketingHow to properly calculate your marketing ROiThe 2 biggest factors of effective marketing
You can find Avi at Kuware and Invisible PPC and on socials:

LinkedIn

If you liked this episode, please leave us a review on Apple Podcasts!

Does your company need brand therapy?

Are you putting in enough brain sweat?

If you haven't reviewed your brand or your value proposition in a few years, then you might just need both!

On this episode, we have Jennifer Sutton, CEO or BRIGHT Marketing who talks about reviewing your agency's brand and value proposition in this new post-covid landscape.

After two decades of working at large agencies, Jennifer founded Bright Marketing in 2013 with the idea to support the greater business community in a better more agile way. As the agency grew by helping growth companies achieve success, she formed a media company, OrangeWIP, in 2022, that builds media platforms in affiliate cities dedicated to serving founders and entrepreneurs by providing a one-stop content hub to navigate the local ecosystem with ease.

In this episode you'll learn:What a brand is (and isn't)How often you should be reevaluating your brand/value propositionWhy the landscape is so different today than even 5 years agoThe questions to ask when evaluating your brand and value proposition
You can find Jennifer at Bright Marketing and on socials:

LinkedIn
Twitter 

If you liked this episode, please leave us a review on Apple Podcasts!