Investor Connect Podcast Hall T Martin

Data Sources for Monetization Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In a startup there are many sources of data to draw from for monetization. You can capture primary data from your own systems. Consider this list for gathering data from your startup: Start with your customer database or CRM. Review the webforms that capture inbound user traffic. Review your online and mobile ads for data sources. Research surveys your company has done. Check your email subscription list. If you have a community of users, review the constituency for affiliations. Check social media follows, likes, and other interactions. Review your financial payments system for sources of data. If you have an e-commerce business, review the online traffic to the products page. Look for purchase history information. Review your customer support for service history. Consider your customer reviews and comments. Check your website analytics for additional information. You can also capture secondary information which is data from outside sources. This often comes in the form of publicly available data. Most startups already have a rich set of data for monetization so start there.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

In this episode of Investor Connect, host Hall T. Martin sits down with Fred Gumbinner, President and Managing Partner of Keiretsu Forum, a global investment community. Keiretsu Forum connects accredited private equity angel investors, venture capitalists, and corporate institutional investors across 53 chapters on four continents, fostering diverse investment opportunities. Fred shares his journey from a legal background to entrepreneurship, specializing in alternative energy products. His transition to early-stage venture involvement aligned perfectly with Keiretsu Forum's interests, focusing on micro private equity, venture capital, and special situation funding. Throughout the interview, Fred emphasizes the importance of key strategies in identifying promising early-stage investment opportunities, highlighting the critical role of strong management, competitive advantage, market size, and business plan. As President of the Keiretsu Forum DC Metro chapter, Fred discusses the organization's contributions to fostering innovation in the local startup ecosystem. He emphasizes their involvement in partnering with various organizations and participating in panels to educate entrepreneurs and support the community. Fred elaborates on the types of projects Keiretsu Forum typically supports, emphasizing their focus on providing "red zone capital" to ventures nearing significant milestones. He discusses their unique approach, resembling an old-time merchant bank, which allows for creative structuring of deals that traditional institutional investors might overlook. To learn more about Keiretsu Forum or connect with Fred Gumbinner, visit http://www.keiretsuforum-midatlantic.com/, or via Linkedin: https://www.linkedin.com/in/fredric-gumbinner-915a986/ or reach out via email at fgumbinner@keiretsuforum.net. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org   Check out our other podcasts here: https://investorconnect.org/   For Investors check out: https://tencapital.group/investor-landing/   For Startups check out: https://tencapital.group/company-landing/   For eGuides check out: https:/_/tencapital.group/education/   For upcoming Events, check out https://tencapital.group/events/   For Feedback please contact info@tencapital.group    Please follow, share, and leave a review. Music courtesy of Bensound.

Privacy Issues With Data Monetization Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Many startups collect data from users that is useful to other companies. Those companies are not interested in the raw data but rather the insight into the behaviors of the users. For example, users who use the app at the same time of day give an indication of their schedule. This can be used by other companies such as providing ads to that user at that time. In monetizing your data, consider the privacy issues that come with it. Consider taking these steps to ensure the privacy of your users: Make clear your data policy to users. Collect only the data you need. Anonymize the data so no one’s personal identity is made known. Give the user the ability to opt out of the data sharing process. Give the user the ability to delete their data. Provide security around the data you are collecting to prevent unauthorized use of it by hackers. Abide by the current regulations set forth by the industry, the state, and other authorities around data usage. Data monetization can create new revenue streams for your company, but you must ensure the privacy of users.    Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

Building Trust With Data Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In building a data business you’ll need to establish confidence in the data you are collecting and using. It’s often the case, the team will not trust the data at first. Here are some key steps to consider in building trust with data: Establish a level of data literacy with the team so everyone understands the data. The team may not know what to expect and therefore they mistrust it. To overcome this, establish a baseline of data and metrics for your team and introduce new team members to that baseline data set. The data may not match what the team expects. To overcome this, show the data methodology and the results from the tests to establish trust in the data. The team may not trust the data analyst. To overcome this build rapport between the data analyst and the rest of the team.  The current data set has too many holes in it. To overcome this take the data set and rebuild it one component at a time. Establish some overall data metrics to build the team’s trust in the data. The data set will never be perfect but remember you are seeking excellence, not perfection.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .  

Key Factors in Building a Data Business Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In building a data business here are some key factors to focus on: Provide high quality data that provides value to the customer. Low quality data commands a lower revenue rate. Look for data that others don’t have. The more unique the data the higher the monetization value. Focus on critical needs in the data you build. Nice to haves don’t command as much attention. Must have data generates higher revenue rates. Foster a culture of innovation. Give employees the freedom to experiment and explore new opportunities. Start with the data you have. Mine the data in your customer/prospect database first. Consider bundling the data with the product to make it more valuable. Aim to be the leader in your space for data and data products. Leadership brings additional value in the form of branding, exposure, and access. Consider these factors in building your data business.    Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

Using Data To Increase Sales Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The market for data continues to grow providing an opportunity for startups to increase revenue by monetizing their data. Consider these points for monetizing your data: Sell your data directly to other companies.  This could be customer behavior, customer preferences, market data and more. Be careful with personalized data and know the regulatory requirements. Partners, suppliers, and competitors are primary candidates to purchase your data. Check the data industry to see what data markets are currently available. If there are none for your industry, then consider starting a data market as it provides additional monetization opportunities. In addition to increasing revenue by selling data directly, it can also help with sales indirectly. Data can improve close rates with customer testimonials. It can improve customer service by analyzing the questions asked and providing answers and solutions in various forms such as online websites, email campaigns, and more. It can be used to enhance the customer experience by understanding the current situation and identifying ways to enhance it. Consider these steps in increasing revenue from data for your organization.   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .