Leaders Sport Business Podcast Leaders

Leaders' Content Director David Cushnan brings you the stories of the sports industry week, while Editorial Director James Emmett brings you a couple of heavyweight brand CMO conversations from last week's Cannes Lions International Festival of Creativity. At the Sport Beach, hosted by Stagwell, he sat down with Don McGuire, CMO of Qualcomm, a B2B company that, through its Snapdragon brand, is about to become much more visible, as Manchester United's new front-of-shirt sponsor. Then he catches up with Mark Kirkham, CMO of International Beverages at PepsiCo, who reflects on how the best storytelling in sports marketing happens - and where it's happening in 2024.

Leaders' Editorial Director James Emmett and Content Director David Cushnan are out and about, sharing their sports industry week. James is in Cannes, taking in the beaches, making note of the activations and soaking up the vibes at the Cannes Lions International Festival of Creativity - and asking what sport is doing there, who it wants to meet, why so many athletes have turned up and where sport actually fits in the minds of the big brands and agencies who have decamped this week to the South of France. Meanwhile, David’s had a slightly shorter trip, to Chiswick Park in West London, where he reflects on hosting part of IMG Networking Week, IMG’s latest internal engagement initiative - and picks up a few tips including how to remember names and the art of the elegant conversation exit.

Leaders' Editorial Director James Emmett and Content Director David Cushnan take an amble through the sports industry week, joined by Seven League and Rematch Founder Richard Ayers.They discuss how politics and sport are mixing during the UK General Election campaign, and as French President Emmanuel Macron calls a snap election just weeks before Paris hosts the Olympics.It’s a free-flower of a conversation, taking in evolving agency models; what Richard plans to digitally transform next; table tennis and badminton’s incessant rise; how government sports policy is formed, and the impact a future UK sports industry trade body could have; creating live, theatrical ‘immersive’ experiences inside and outside sports venues, and the evaporating barriers between the physical and digital worlds.

Leaders' Content Director David Cushnan is joined by Javan Odegah, for the latest on the Leaders Meet: Diversity Series.  They reflect on the recent Diversity breakfast hosted at 4se New York, touch on reports Anthony Joshua may be about to buy a stake in his hometown football club, Watford FC, and consider how Arsenal's newly-adopted anthem, North London Forever, has taken hold. Then you'll hear a portion of an on-stage conversation from 4se New York, our sports-entertainment-business event, featuring Curry Brand GM Ryan Drew. Drew, talking to Business of Fashion's Dan-Yaw Miller, shares how involved Curry has been in honing the values of the company and his qualities as a pitchman, as well as how the brand is likely to evolve as Curry's playing career winds down. The final deadline for Leaders Sports Award entries is Monday 11th June - to find our more and to enter any of the nine refreshed categories, visit leadersinsport.com/LSA.

Andy Anson is preparing Team GB for a golden summer in Paris. The British Olympic Association CEO is the guest on this month's Leaders in Focus, where he looks ahead to the Olympics; considers the major challenges the Olympic world faces; and discusses whether athletes should be paid directly for winning medals at the Games.He reflects on a long and varied career in sports and media: developing his love of brand at Disney; takeovers and working under the Glazers at Manchester United; and working out what went wrong with England’s bid for the 2018 Fifa World Cup, a campaign he fronted. Anson also reveals the leadership traits he’s learnt – and the leaders he’s learnt from – along the way, as well as how he dovetails his BOA commitments with his role as Chair of Lancashire County Cricket Club and the advice he has for the next generation of sports CEOs.

Leaders' Editorial Director James Emmett and Content Director David Cushnan take stock of a big week of sports, entertainment and business at 4se New York.As the green room is dismantled around them in Chelsea, they reflect on some of the big themes of the event: storytelling in all its forms, the rise Cowboy culture, and the budding relationship between sports organisations and the music industry.US Ski & Snowboard CEO Sophie Goldschmidt also stops by to discuss one of the big stories elsewhere this week - the Saudi Public Investment Fund’s new deal with the Women’s Tennis Association - and share her thoughts on the impressive group of Gen Z athletes, snowboarders Red Gerrard and Hailey Langland and NASCAR driver Rajah Caruth, she shared the stage with at 4se.