The Wedding Pro CEO Podcast Brandee Gaar

In this episode of the Wedding Pro CEO podcast, I share my opening keynote from the 2024 Wedding Pro CEO Summit, focusing on the theme "If you wanted to, you would." We tackle how to overcome industry challenges like stress and undervaluing your time, and dive into prioritizing revenue-generating tasks and setting ambitious goals. =========================EPISODE SHOW NOTES BLOG & MORE: https://www.brandeegaar.com/245=========================JOIN THE WEDDING PRO CEO ACCELERATOR!...

In this episode, I dive into the big question many wedding pros face: should you invest in paid advertising on listing sites like The Knot and WeddingWire, or focus more on organic marketing?Drawing from a recent WeddingPro article, my own experiences, and real-life examples from my students, I'll break down the conversion rates and effectiveness of different lead sources. You'll gain practical tips on tracking lead conversion, blending paid and organic strategies, and making data-driven deci...

Welcome back Wedding Pros! In this podcast episode, I react to an article, headline reads: We used ChatGPT as our wedding planner — it saved us $5,000 (eye roll)So today I want to reiterate the irreplaceable value of professional wedding planners and debunk myths about using AI for wedding planning. Join me for my take on those real scenarios where human expertise makes all the difference. Please follow the podcast for weekly insights that will help you ditch the overwhelm and build a profita...

Do you run paid ads? This episode is dedicated to all my fellow wedding pros who’ve ever wondered about the right time to start leveraging Google Ads. I’m thrilled to share not just my own experiences, but also the deep insights from Mark Chapman of the I Do Society. In an increasingly digital marketplace, wedding pros can unlock immense value by expanding their advertising strategies beyond traditional methods. Platforms like Google Ads, Meta (Facebook and Instagram), and TikTok offer unique...

In this episode, we unpack the recent FTC ban on non-compete agreements and its implications for wedding industry professionals. Returning guest and legal expert Paige Griffith, of the Legal Paige, helps to unravel the complexities of this regulation, providing practical advice on protecting your business amidst these changes. We discuss alternative contract clauses like confidentiality and non-solicitation agreements to safeguard your trade secrets and client lists. ===================...

In this episode of the Wedding Pro CEO podcast, I'm thrilled to bring you insights from wedding venue marketing expert Shannon Tarrant, creator of: Venue Help Desk: Expert consulting and support for venue managers. Together, we explore the nuanced challenges venue owners face and unpack targeted strategies to attract ideal clients and boost sales effectiveness. Tactics and tips all wedding pros will learn from. Whether you're directly involved in venue management or part of the wider wedding ...