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This is your captain speaking MARMIND
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- Wirtschaft
Everyone wants to know, what's happening in the marketing world these days.
If you also don't have time to fight your way through a bunch of expert articles each day, just listen in.
Join "This is your captain speaking", where our CMO Andy Culligan recaps every week the most important stories from his guests that consist of marketing experts from around the globe. Keep up with the challenges they see for their marketing projects and get their insights, tips and also a good pinch of marketing tech talk.
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Gregory Brooks (CMO & Partner, SearchTides)
In this episode, we're joined by Gregory Brooks, CMO & Partner at SearchTides. Greg shares insights on navigating the evolving landscape of marketing, emphasizing the importance of authenticity and value-driven content.
From understanding the customer journey to standing out in a saturated market, Greg provides valuable perspectives on building brand equity and driving success.
Join us as we explore the intersections of business, marketing, and the human element in today's ever-changing landscape.
Tune in now for an engaging discussion with Greg Brooks on "This Is Your Captain Speaking"!
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Connect with Greg on LinkedIn
Find out more about SearchTides
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Aidan Brannigan (Head of Social, The Marketing Millennials)
In this episode, we're thrilled to welcome a true pioneer in the field of social media, Aidan Brannigan, Head of Social for The Marketing Millennials.
Our CMO Andy Culligan sits down with Aidan, delving into the secrets behind his remarkable success in growing audiences and driving engagement across various platforms.
From memes to podcasts, Aidan shares insights that challenge conventional B2B marketing strategies and offer a glimpse into the future of content consumption.
Listen in and explore with us the intersection of creativity, consistency, & community building in the digital age.
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Connect with Aidan on LinkedIn
Find out more about The Marketing Millennials
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Send in a voice message: https://podcasters.spotify.com/pod/show/marmind/message -
Nick Milne (Founder & Chief Effectiveness Officer, Go Ignite Consulting)
"So if the role of marketing is to create value for the organization and you want to put your money into the biggest lever that you can pull to drive value, then you've got to create credibility within the organization that it will do that."
In this episode, we delve into the world of marketing effectiveness with special guest Nick Milne, CEO of Go Ignite Consulting.
In his talk with our CMO Andy Culligan, Nick explains the need for marketing to demonstrate its value and credibility within the organization, offering insight into the strategic mindset required for success.
Get ready to revolutionize your approach to marketing effectiveness and unlock the secrets to driving impactful results in today's dynamic landscape!
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>> Connect with Nick on LinkedIn
>> Find out more about Go Ignite Consulting
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Send in a voice message: https://podcasters.spotify.com/pod/show/marmind/message -
Samar Owais ( Founder, Emails Done Right)
"Email's been dying since the 90s. And let's say, what, 25, 30 years later, it's still there. It's still alive."
Dive into the world of email marketing ✉️ with our latest podcast episode featuring Samar Owais, founder of Emails Done Right.
Discover Samar's journey from battling burnout to mastering the art of crafting compelling email journeys for big players like Marriott and MetLife.
Explore the role of AI in email marketing, learn from Samar's early mistakes, and gain fresh insights into challenging the status quo.
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>> Connect with Samar on LinkedIn
>> Find out more about Emails Done Right
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Send in a voice message: https://podcasters.spotify.com/pod/show/marmind/message -
Anna Albinsson (Chief Marketing Officer, Avoki)
Spoiler: It's definitely worth listening to this episode.
Not only for Andy's explanation of why his face currently looks the way it does - but also for our guest today, Anna Albinsson.
She recently took on her new role as the CMO at Avoki.
Anna's worked as a leader in various commercial roles over the past 15 years with a core focus on data and analytics. She's been focused on transforming brands and integrating companies after acquisitions. Amongst other things, Anna's been the CEO of Whisper Group, a global CMO at Dun & Bradstreet, and has traveled around Europe lecturing on how companies can be data driven.
In today's interview with Andy, Anna explains how to build an IT company by merging three companies into one.
Sounds like a lot of fun... right?
But: Just listen for yourself - you'll love it.
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>> Connect with Anna on LinkedIn
>> Find out more about Avoki
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Send in a voice message: https://podcasters.spotify.com/pod/show/marmind/message -
Shannon Deep & Kevan Lee (Co-Founders, Bonfire)
In this special episode, we're breaking new ground with not one, but two remarkable guests joining us for the first time on our podcast. We're thrilled to introduce you to Shannon Deep and Kevan Lee, both Co-Founders of the innovative Bonfire, a company that helps organizations ignite their brands with the power of storytelling.
Shannon and Kevan bring a wealth of experience and expertise to the table, particularly within the text-based and B2B sectors. They have a rich background with a focus on storytelling and marketing, having worked as marketing leaders at companies such as Buffer or Oyster.
Join us as we dive into their journey, from the inception of Bonfire to their approach in shaping the future of marketing through creativity, storytelling, and a passion for empowering businesses. Get ready for insights, inspiration, and invaluable strategies from two trailblazers in the industry.
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>> Connect with Shannon or Kevan on LinkedIn
>> Find out more about Bonfire
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Send in a voice message: https://podcasters.spotify.com/pod/show/marmind/message
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