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Walk-Ins Welcome: A Healthcare Marketing Podcast Patient Care Marketing Pros
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- Wirtschaft
Welcome to 'Walk-Ins Welcome: A Healthcare Marketing Podcast,' presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic's patient volume.
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Ep. 129: The Future of Occ Med - Interview with Dusty Schroeder from Cowork Health
In this episode, Nick and Michael interview Dusty Schroeder, co-founder of Cowork Health, a platform designed to modernize occupational health management. They discuss the challenges of billing and invoicing in occupational medicine and how Cowork Health simplifies the process, allowing clinics to get paid faster. They also talk about the upcoming CRM component of Cowork Health, which will help clinics manage their client base and streamline communication. Dusty shares his vision for the future of occupational medicine, emphasizing the importance of technology and automation.
About Dusty:
Dusty Schroeder's long career in the healthcare technology industry started in 2007 at DocuTAP (now a part of Experity Health). As their VP of Marketing, Dusty served as a valuable resource for the urgent care industry, leading the creation of resources such as Urgent Care Quarterly, the Urgent Care Minute newsletter, and operational e-books for clinic operators. Through his work with thousands of clinics, a need for improvements in occupational medicine was identified. After leaving DocuTAP, he co-founded Cowork Health to help clinics manage and grow their occ med business. Cowork Health simplifies occ med invoicing, turns paper processes digital, and provides a modern platform to collaborate with and delight EPS customers.
Learn more about Cowork Health:
coworkhealth.io
Connect with Dusty:
https://www.linkedin.com/in/dustyschroeder/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
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LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA -
Ep. 128: Insider Secrets for Google Ads
In this episode, Nick and Michael are talking strategy with our Google Ads Specialist, Philip. They discuss the importance of Google Ads for urgent care clinics and the common mistakes made by businesses when running their own ads. Philip emphasizes the need for proper conversion tracking and the use of Google Tag Manager. They also talk about the importance of setting up assets correctly, such as call assets and location assets, and the benefits of using landing pages instead of sending traffic to the homepage. They also warn against relying on Google's automated recommendations and highlights the importance of patience and monitoring in Google Ads campaigns.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💻 Join our Facebook Group: https://www.facebook.com/groups/342221600788227
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA -
Ep. 127: UCA 2024 Conference Recap
For this week’s episode, Nick and Michael are recapping their time at the Urgent Care Association (UCA) conference in Las Vegas. They talk about all of the fun activities they did in Vegas before diving into the reason for and benefits of attending the UCA conference. Nick and Michael also talk about the educational sessions and the expo, where vendors showcase solutions to improve urgent care clinics. Emphasized in this episode is the importance of stepping away from the clinic to gain new ideas and perspectives. Lastly, they discuss the relationships and networking opportunities that arise from attending the conference.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💻 Join our Facebook Group: https://www.facebook.com/groups/342221600788227
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA -
Ep. 126: Profit Injections - Part 3: Clinic Math
Today’s episode is the third and final installment in our Profit Injection series. Nick and Michael discuss the importance of understanding the numbers and metrics behind Google Ads campaigns for urgent care clinics. They share insights from our own clients' accounts, highlighting the ideal cost per click and cost per conversion. They talk about the need to optimize Google Business Profiles and the benefits of a three-pronged approach to Google Ads, including SEO and call-only campaigns.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💻 Join our Facebook Group: https://www.facebook.com/groups/342221600788227
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA -
Ep. 125: They Ask, You Answer - Interview with Devon McCarty from IMPACT
In this episode, Nick and Michael discuss the 'They Ask, You Answer' framework with Devon McCarty from IMPACT. They talk about the importance of educating and building trust with customers by providing helpful and transparent content. The conversation covers strategies for finding out what customers are asking, including surveys, analyzing Google reviews, and brainstorming sessions with the team. In this conversation, Devon discusses various marketing strategies and challenges in the healthcare industry. He introduces the concept of news jacking, which involves leveraging upcoming events or trends to provide educational content to patients. He also discusses the role of AI in marketing and the need for authentic content.
About Devon:
They Ask, You Answer Coach, Devon McCarty, leads with his sleeves up. Devon works with sales, marketing, and leadership teams to understand the value of and to implement their digital sales and marketing strategies.
With a love of mentorship and teaching, he's known for his energy, optimism, and his ability to make virtually anyone he works with comfortable in just a few minutes. He inspires change, challenges thinking, and ensures that anyone can be excellent on and off-camera.
His previous experience as an inbound video marketer and broadcast journalist has given him the tools and passion to take the digital sales and marketing initiatives of his clients, to the next level. His experiences as a veteran of the United States Marine Corps gave him the drive and abilities to lead teams anywhere.
Learn more about IMPACT:
https://www.impactplus.com/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💻 Join our Facebook Group: https://www.facebook.com/groups/342221600788227
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA -
Ep. 124: Profit Injections - Part 2: Implementing Occupational Medicine Into Your Practice
Today’s episode is part 2 of our series, Profit Injections. In this episode, Nick and Michael discuss how implementing Occupational Medicine into your urgent care can be a profitable add-on service for your clinic. They explore the challenges and opportunities of implementing OccMed, including B2B sales, physical location considerations, patient flow, and clinical systems. They also provide tips for applying OccMed to existing urgent care practices.
Article referenced for this episode: https://www.experityhealth.com/blog/integrating-urgent-care-occupational-medicine/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💻 Join our Facebook Group: https://www.facebook.com/groups/342221600788227
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
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