2024 marketing trends (why to forget them)

Marketing trends – do you get on board? Or stick to your own thing? Whatever works for your small business, it’s worth being aware of what 2024 has in store for marketing because it's is one thing we can’t go without. Listen in to hear this year’s trends from Shay Bianco, founder of Shay Bianco Marketing. She’s your marketing buddy, here to take the dread out of marketing and show you the “how” while getting the results you want.

Hit play for 2024 marketing predictions and:

• Conversions don’t come from riding the trend wave
• Why she’s never followed any marketing trends
• 2024 marketing trends:
  • Nostalgia and comfort
  • Knowing your audience
  • Personalisation
  • AI
  • Omni-channel marketing
• OG marketing principles still have a role today
• Ways to know your audience
• What Shay’s own marketing strategy looks like
• ROI and metrics Shay’s achieving
• How to use lead magnets, email marketing, SEO, dark social and more this year
• Dark social and how it’s changing the marketingscape
• Do we still need humanity in marketing in 2024?
• Why Shay works 4 hours a day, 4 days a week

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