Brand and Butter Tara Ladd
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- Business
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Always straight-talking (occasionally in-your-face), Brand and Butter is the no-BS branding podcast for modern marketers and business owners. Chokkas with clear-cut advice on the influence and power of branding - and how pairing associations, consumer behaviour, and design thinking can impact how we see, think, feel, and even taste. Brand and Butter serves up refreshingly honest and never-dull conversations with some of today’s boldest brand strategists and architects. Sometimes funny, sometimes vulnerable (and often unapologetically blunt), this is the podcast that you wish you’d listened to before launch. Tara Ladd is the Founder and Visual Brand Strategist of Your One and Only, a women-led brand and design studio that fuses strategy, design, and psychology to create killer first impressions.
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See How This Social Impact Startup is Trying To Reshape Societal Wealth
Ever wondered how a finance industry could operate if it genuinely prioritised the well-being of its customers over its profit margins? Kane Jackson, co-founder and CEO of Maslow, joins us to share insights into his human-centered approach that's creating talk in the financial sector. In this episode, I chat with Kane about Maslow's innovative strategies that extend equitable financial services to marginalised communities, and discuss my own, personal decision to endorse and invest in a company that's pioneering a societal shift towards inclusivity and aligning profit with customer interest.
Stick around for a really interesting discussion that promises to challenge your perspectives on finance, leadership, and societal change.
See the Linkedin post referenced here.
Connect:
See the Maslow Website
Maslow Linkedin
Maslow Instagram
Listen to the podcast: Chasing Financial Inequality
Invest in Maslow:
Invest in Maslow here, time is almost up!
In other news:
The Brain Lab is almost here – In The Brain Lab (part 1 of 3) where we're diving into the Science of Persuasion. Think of it as your secret weapon for understanding the inner workings of your customers' minds. We going head first (ha!) into behavioural science, decoding hidden motivations and the decision-making process that shapes why people choose (or don't choose) your brand. Join The Laboratory list now and get exclusive bonuses and a limited one-time offer.
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – see how other Brands nail their strategies. -
Sorting Out Your Strategy: Business vs. Brand vs. Marketing
Business, Brand, Marketing... Ever get them confused? Let's break down the strategy types! Whether you're a startup or a seasoned pro, this episode breaks down the differences between business, brand, and marketing strategies. Gain the clarity you need to navigate the jargon strategies so you can make smarter strategic decisions and drive your company forward.
The Brain Lab is almost here – In The Brain Lab (part 1 of 3) where we're diving into the Science of Persuasion. Think of it as your secret weapon for understanding the inner workings of your customers' minds. We going head first (ha!) into behavioural science, decoding hidden motivations and the decision-making process that shapes why people choose (or don't choose) your brand. Join The Laboratory list now and get exclusive bonuses and a limited one-time offer.
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – see how other Brands nail their strategies. -
Pitch Perfect: The Power of Storytelling in PR with Odette Barry
Want to make your brand unforgettable? In this episode, I'm chatting with headline-winning PR mentor Odette Barry. She specialises in elevating the visibility, reputation, and leads for change makers because she knows that every leader has a story to tell. We're diving into the role of storytelling that gets the media buzzing and builds deep customer loyalty. We discuss crafting compelling narratives, navigating sensitive topics with authenticity, and practical tips for getting your message heard. Whether you're a solopreneur or scaling a team, this is your guide to PR that serves a purpose.
Find Odette at:
Instagram: @odetteandco
LinkedIn: linkedin.com/in/odette-barry/
email: odette@odetteandco.com.au
Special Offer: $50 voucher for all Odette & Co On Demand products.
This includes Hack Your Own PR, Sell Out Brand Product PR Masterclass, and The Go-to Expert Thought Leadership Masterclass. Your One and Only listeners use the code YO&O50 at the checkout.
It's almost here – Join The Laboratory list now and get exclusive bonuses and a limited one time offer.
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – see how other Brands nail their strategies. -
How Visual Influence Impacts Your Choice
In this episode, I'm cracking open the human mind as we speak to the role of persuasion in marketing and the science of decision-making. I'll discuss how brands like Nike and Apple don't just sell products; they sell aspirations and emotions, and how authenticity in branding isn't just a buzzword but a central pillar in building solid customer relationships.
It's almost here – Join The Laboratory list now and get exclusive bonuses and a limited one-time offer.
Apple Ad - Here's to the Crazy Ones (1996)
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – see how other Brands nail their strategies. -
The Art and Science Behind Brand Strategy and Market Positioning
Want to know how you can move to the front of your category? In this episode I'm dissecting the 'essence' of branding and how it fuses with marketing. It's not just about the visuals; it's about understanding your brand's core, its position in the marketplace, and the behavioural insights that can completely shift your trajectory.
It's almost here – Join The Laboratory list now and get exclusive bonuses and a limited one time offer.
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – see how other Brands nail their strategies. -
Loss Aversion: Persuasive Tactics That Build Trust and Influence
Did you know the pain of loss is 2x that of a gain? That's loss aversion at play. In this week's episode, I'm taking you down the psychological path to show you how this affects your customers' choices — and how you can ethically leverage it in your marketing strategy. We're not just talking about pushing products; it's about crafting messages that resonate with trust at the heart of it.
Want to know more on this? Join The Laboratory waitlist here!
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – see how other Brands nail their strategies.
Customer Reviews
Brilliant just doesn’t cut it ✨
A must-listen for any brand/biz owner who wants to learn from a real champion of small biz (and a damn good designer and brand creator). 10/10 recommend 👌🏼