Courageous Content with Janet Murray Janet Murray

What would you do if you’d built a loyal audience who LOVED your content...but your business was heading in a different direction?
Would you be brave enough to pivot your content strategy - knowing your audience might not be happy about it?
This is exactly the situation Instagram and Online Business educator Vix Meldrew found herself in two years ago.
In this interview you’ll find out what she decided to do - and how that decision helped her grow her business (and add 18k followers on Instagram).
Key moments
[2:24] What made Vix think she needed to pivot her content strategy
[8:15] How changing her Instagram strategy helped Vix attract 18k new followers
[11:03] Why posting pictures of yourself on Instagram is not the best growth strategy
[14:15] How Instagram Reels can help you grow your business
[17:42] What to do if people criticism you/your content
[22:16] Why you don’t have to pivot your content strategy quickly
[24:44] What to do if a social media posts bombs
Key Links
Janet Murray’s https://www.janetmurray.co.uk/instagram-reels-tutorial/ (Instagram Reels tutorial )
Vix Meldrew on https://www.instagram.com/growwithvix/ (Instagram )
Vix Meldrew’s https://www.growwithvix.com/ (website )
https://www.janetmurray.co.uk/ (Janet Murray’s )website
Janet Murray’s https://www.janetmurray.co.uk/audience (Audience Growth Quiz)
Janet Murray on https://www.instagram.com/janmurrayuk/ (Instagram )
Janet Murray on https://www.facebook.com/janetmurrayofficial (Facebook )
Janet Murray on https://www.tiktok.com/@janmurrayuk (TikTok )
Janet Murray on https://twitter.com/jan_murray (Twitter)
Janet Murray on https://www.linkedin.com/in/janet-murray74/ (LinkedIn)

Instagram Reels are fun...but they can be time consuming to create.
So here’s three tips to help you create more Instagram Reels in less time.
And these tips work for TikTok too.
Key Moments
[1:36] Four styles of Reels every business owner should create
[2:26] Why scripting Reels saves you time
[2:48] How to turn one Instagram Reel into four
Key Links
My https://www.janetmurray.co.uk/instagram-reels-tutorial/ (Instagram Reels tutorial)
https://www.janetmurray.co.uk/do-you-really-need-to-batch-your-social-media-content/ (Do you really need to batch your social media content?) (podcast)
https://www.janetmurray.co.uk/does-your-instagram-account-have-to-look-pretty/ (Does your Instagram account have to look pretty? )(podcast)
https://www.janetmurray.co.uk/ (Janet Murray’s) website
Janet Murray onhttps://www.instagram.com/janmurrayuk/ ( Instagram)
Janet Murray onhttps://www.facebook.com/janetmurrayofficial ( Facebook)
Janet Murray onhttps://www.tiktok.com/@janmurrayuk ( TikTok)
Janet Murray onhttps://twitter.com/jan_murray ( Twitter)
Janet Murray onhttps://www.linkedin.com/in/janet-murray74/ ( LinkedIn)
Janet Murray’shttps://www.janetmurray.co.uk/audience ( Audience Growth Quiz)

Having your content copied or stolen is an upsetting - but inevitable - downside of being a content creator.
And people won’t always realise what they’re doing is wrong.
So how can you protect your content from theft? What’s the difference between someone being inspired by your work and copying it? And what should you do if you believe someone has copied your work?
That’s exactly what you’ll find out in this interview with Egbe Manton - a lawyer who specialises in helping entrepreneurs protect their businesses.
You’ll also find out how to make sure you don’t land yourself in trouble for stealing someone else’s content - even if you didn’t intend to.
Key moments
[2:32] Types of content people typically steal from entrepreneurs
[3:00] The difference between copying and ‘being inspired’
[6:21] How to prevent clients stealing your content
[8:49] Who owns the copyright for creative work
[9:39] Why copyright transfer agreement should be included contracts with freelancers/contractors
[12:11] What to watch out for in photographers’ contracts
[14:23] How to reach out to someone you believe has copied your work
[17:34] When to consider send a legal letter (cease and desist)
[17:53] Content curation: what’s ok to share and what isn’t
[19:26] Sharing clients’ testimonials: when to ask for permission
[21:37] The dangers of swiping content from legal documents e.g. terms and conditions
Egbe is providing legal guidance for educational purposes only and nothing said on this podcast should be construed as legal advice. If you wish to obtain legal advice, you should contact the services of a solicitor or equivalent attorney.
Key links
https://www.mantonlegal.co.uk/egbemanton (Egbe Manton’s website)
Egbe Manton on https://www.instagram.com/egbemanton/ (Instagram) and https://www.linkedin.com/in/egbe/ (LinkedIn )
https://www.janetmurray.co.uk/ (Janet Murray’s) website.
Janet Murray onhttps://www.instagram.com/janmurrayuk/ ( Instagram)
Janet Murray onhttps://www.facebook.com/janetmurrayofficial ( Facebook)
Janet Murray onhttps://www.tiktok.com/@janmurrayuk ( TikTok)
Janet Murray onhttps://twitter.com/jan_murray ( Twitter)
Janet Murray onhttps://www.linkedin.com/in/janet-murray74/ ( LinkedIn)
Janet Murray’shttps://www.janetmurray.co.uk/audience ( Audience Growth Quiz)

Do you feel frustrated because you’re creating content to promote your business...but you’re not getting as much engagement (or sales) as you’d like?
Are you sometimes overwhelmed by all the tech you need to learn - creating social media graphics or editing video and adding captions, for example.
And do you sometimes feel like everyone else has it all figured out - except you?
If so, you need to listen to this solo podcast episode with me, Janet Murray - because I have an important reminder for you.
Key Moments
[2:29] The REAL reason you’re not blowing up on social media (it might surprise you)
[2:52] Why you may need to be kinder to yourself about your content
[3:17] Investing in training/coaching in content creation/planning - why it’s important
Key links
https://www.janetmurray.co.uk/ (Janet Murray’s) website.
Janet Murray onhttps://www.instagram.com/janmurrayuk/ ( Instagram)
Janet Murray onhttps://www.facebook.com/janetmurrayofficial ( Facebook)
Janet Murray onhttps://www.tiktok.com/@janmurrayuk ( TikTok)
Janet Murray onhttps://twitter.com/jan_murray ( Twitter)
Janet Murray onhttps://www.linkedin.com/in/janet-murray74/ ( LinkedIn)
Janet Murray’shttps://www.janetmurray.co.uk/audience ( Audience Growth Quiz)

Are you afraid of Instagram Reels?
Maybe you’ve created some Reels but still feel a bit awkward/silly about it.
Or perhaps you’d like to have a go at Instagram Reels but feel overwhelmed by the tech.
If any of this sounds familiar, you need to listen to this podcast episode - which is a practical tutorial. Yep..I show you around the app and guide you through the process of making an engaging Instagram Reel - on the podcast.
Even if you’re already creating Instagram Reels, you should definitely listen. Because I’ll be showing you how to get more views on your Reels (by creating shorter, more impactful videos).
You’ll learn how to record your Reels in separate clips, edit individual clips (and whole videos), add text to your videos and get it to show up at the right time.
Even if you already know how to do these things, I can guarantee you’ll learn something you don’t know about how to get the most out of Instagram Reels features.
Key Moments
[2:55] Why you should script your Instagram Reels
[8:33] How to script a ‘tips and tricks’ style Reel
[12:47] Tour of the Instagram Reels app
[20:22] How to film an Instagram Reel in clips (and why you should)
[22:21] How to edit individual clips in Instagram Reels
[28:36] How to add text to your Reel (and get it to show up at the right time)
Key Links
Transcript
................
https://www.instagram.com/reel/CLukRn2JpQT/?utm_source=ig_web_copy_link (How to add a cover to an Instagram Reel using Canva) (Instagram Reel)
Janet Murray on https://www.instagram.com/janmurrayuk/ (Instagram )
https://www.janetmurray.co.uk/ (Janet Murray’s )website
Janet Murray on https://www.facebook.com/janetmurrayofficial (Facebook )
Janet Murray on https://www.tiktok.com/@janmurrayuk (TikTok )
Janet Murray on https://twitter.com/jan_murray (Twitter)
Janet Murray on https://www.linkedin.com/in/janet-murray74/ (LinkedIn)
Janet Murray’s http://www.janetmurray.co.uk/audience (Audience Growth Quiz)

Does your Instagram account have to have a pretty aesthetic?
Not necessarily...but it does need to be consistent.
So what does it mean to have a ‘consistent’ Instagram grid?
That’s exactly what you’ll find out in this solo podcast episode with me, Janet Murray.
Key Moments
[1:06] How Paul Flart creates consistency on his Instagram account
[1:33] Another approach to consistency from blind digital creator Lucy Edwards
[2:39] Why the Top 9 posts on your Instagram are important
[3:21] How to add value for your audience on Instagram
[3:48] Why you should be on Instagram Reels (the recent announcement from head of Instagram Adam Mosseri)
Key Links
https://www.instagram.com/paulflart/ (Paul Flart) on Instagram
https://www.instagram.com/lucyedwardsofficial/ (Lucy Edwards )on Instagram
Janet Murray onhttps://www.instagram.com/janmurrayuk/ ( Instagram)
https://www.janetmurray.co.uk/ (Janet Murray’s) website
Janet Murray onhttps://www.facebook.com/janetmurrayofficial ( Facebook)
Janet Murray onhttps://www.tiktok.com/@janmurrayuk ( TikTok)
Janet Murray onhttps://twitter.com/jan_murray ( Twitter)
Janet Murray onhttps://www.linkedin.com/in/janet-murray74/ ( LinkedIn)
Janet Murray’shttps://www.janetmurray.co.uk/audience ( Audience Growth Quiz)