258 episodes

Building a business around your personal branding is challenging for many reasons. Listen in as Bob Gentle speaks with expert Entrepreneurs, Consultants, Marketers and Creators from around the world to unpack their Personal Brand Businesses and discover what really makes them work.

Leave the B.S. behind and discover the real stories of what success takes from the people making that happen every day. Guests aren't just great at what they do. They innovate traditional business models and find new ways to deliver value, scale, teach or serve and ultimately build wealth, impact through a strong Personal Brand.

Guests on the Personal Brand Business Show™ are drawn from all points on the Personal Brand and Entrepreneurial spectrum. Some are early stage and some are mature. Some are practitioners adding value to the Expert Business space and others have leveraged Personal Branding and online business models to do incredible things.

Each interview opens a new window into the wonderfully diverse world of Entrepreneurs, Creators, Coaches and other Expert Business owners. Each interview offers new perspectives,, impetus, motivation and nourishment we need to continue to grow both as human beings and to grow our businesses.

About your host : Bob Gentle is a world renowned Personal Brand and Expert Business strategic advisor, coach and through his company AmplifyMe provides logistical, creative and technical support to expert business owners globally.

Bob is also the creator of the Personal Brand Business Roadmap™ ~ Everything you need to Start, Scale or just Fix your Expert Business. Download it for FREE at amplifyme.agency/roadmap

Rated in the Global top 2.5% of all podcasts. ( Listenotes )

The Personal Brand Business Show - Personal Branding, Social Media Marketing, Sales & Expert Business for the Entrepreneur Bob Gentle Personal Branding & Monetization Coach

    • Business
    • 5.0 • 2 Ratings

Building a business around your personal branding is challenging for many reasons. Listen in as Bob Gentle speaks with expert Entrepreneurs, Consultants, Marketers and Creators from around the world to unpack their Personal Brand Businesses and discover what really makes them work.

Leave the B.S. behind and discover the real stories of what success takes from the people making that happen every day. Guests aren't just great at what they do. They innovate traditional business models and find new ways to deliver value, scale, teach or serve and ultimately build wealth, impact through a strong Personal Brand.

Guests on the Personal Brand Business Show™ are drawn from all points on the Personal Brand and Entrepreneurial spectrum. Some are early stage and some are mature. Some are practitioners adding value to the Expert Business space and others have leveraged Personal Branding and online business models to do incredible things.

Each interview opens a new window into the wonderfully diverse world of Entrepreneurs, Creators, Coaches and other Expert Business owners. Each interview offers new perspectives,, impetus, motivation and nourishment we need to continue to grow both as human beings and to grow our businesses.

About your host : Bob Gentle is a world renowned Personal Brand and Expert Business strategic advisor, coach and through his company AmplifyMe provides logistical, creative and technical support to expert business owners globally.

Bob is also the creator of the Personal Brand Business Roadmap™ ~ Everything you need to Start, Scale or just Fix your Expert Business. Download it for FREE at amplifyme.agency/roadmap

Rated in the Global top 2.5% of all podcasts. ( Listenotes )

    A Legacy where Dreams Come True, with Terry Weaver

    A Legacy where Dreams Come True, with Terry Weaver

    My favourite movie of all time is Disney's supposed flop 🚀 Tomorrowland. Why? - because it's about how the collective power of positivity and creativity can change the world in very real ways. It's also sci-fi... and a lot of fun.
    Most people have never seen it. This makes Bob sad.
    In business this movie is never far from my thoughts. I meet a lot of people but meeting Terry Weaver reminded me powerfully of Tomorrowland. HIs business is - Dreams.
    As well as being the host of one of the podcast 'Making 🐘 Elephants Fly', authored a book of the same name and he's one of the most impressive coaches I've met. In addition he hosts 'The Thing' conference which he runs twice a year and is a regular speaker around the world.
    This episode is also full of Tailor Swift references. 🫰
    Some key take aways.
    ❤️ Dream and Do: Terry emphasizes the necessity of not just dreaming big but also taking actionable steps towards realizing those dreams. This includes creating environments like mastermind events where ideas can be nurtured through collective wisdom and mutual support.
    ❤️ Leadership of Giving Permission: A profound aspect discussed by Terry is the concept of leadership that involves giving others permission to dream and the belief to achieve those dreams. True leadership empowers and opens up possibilities for others.
    ❤️ Live Intentionally: Get inspired to storyboard your life, using Terry's insights on living with intentionality and focusing on what truly matters, ensuring your personal and professional life aligns with your deepest values and aspirations.
    Terry's Website : https://terryweaver.com/
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    Get your copy of my Personal Brand Business Blueprint
    It's the FREE roadmap to starting, scaling or just fixing your expert business.
    www.amplifyme.agency/roadmap
    ----
    Subscribe to my Youtube!!
    Follow on Instagram and Twitter @bobgentle
    Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
    Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    • 43 min
    Nurturing Legacy & Lasting Impact, with Mike Young

    Nurturing Legacy & Lasting Impact, with Mike Young

    Today on the podcast I'm joined by Mike C Young, a fourth-generation family business operator from Bakersfield, California, who explores into the secrets behind multi-generational success and lasting legacy in his new book 'The Farmers Code'.
    Mike shares his perspective on the importance of building a personal brand that genuinely reflects your values and allows you to make an ever increasingly positive impact not only on family but the world.
    Whether you are part of a multi-generational business or just starting out, this episode is packed with valuable lessons on creating a meaningful and enduring impact.
    Some highlights
    1. Building a Meaningful Legacy: Understand the foundation of your personal and business actions—focus on love, integrity, and respect.
    2. Authenticity in Branding: Present yourself genuinely; it’s the cornerstone for developing a meaningful personal and business brand.
    3. Multigenerational Business Strength: Foster a supportive environment that nurtures strengths and supports weaknesses, paving the way for sustained success.
    Mikes Website : https://mikecyoung.com/
    ----
    Get your copy of my Personal Brand Business Blueprint
    It's the FREE roadmap to starting, scaling or just fixing your expert business.
    www.amplifyme.agency/roadmap
    ----
    Subscribe to my Youtube!!
    Follow on Instagram and Twitter @bobgentle
    Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
    Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    • 35 min
    How to activate BRIGHT Mode, with Niki Hutchison

    How to activate BRIGHT Mode, with Niki Hutchison

    I'm not a fan of expensive 😨 markets research for small business. But I love Niki Hutchison's description of going detective 🕵️‍♂️ mode to really go deep into discovering what your client really needs as opposed to what you or everyone else assumes they need.
    Building a niche business around your personal brand is easy when you have a unique perspective on how to move your clients forwards in ways which truly matters to them.
    This week Niki and I explore networking, events, market research and the rewards for leaders when they step up and own their visibility.
    Here's what you'll discover in this episode.
    1. 🖐️ The Power of Presence: Discover how Niki leveraged speaking opportunities to carve out a name for herself in the world of podcasts and workshops.
    2. 🖐️ The Domino Effect of Networking: Learn why networking should be at the core of your business strategy and how it can significantly impact your personal brand.
    3. 🖐️ The Art of "Detective Mode" Marketing: Get your magnifying glass ready as you uncover the secrets to efficient, grassroots market research that won't bust your budget.
    4. 🖐️ The BRIGHT Framework: Shine a light on your path to success with this six-element guide that Niki promises will keep you fully booked.
    5. 🖐️ Cultivating a Marketing Culture: Grasp the importance of visibility, personal leadership, and a proactive marketing ethos within your business – directly from the expert's mouth.
    Nii's website: https://www.nikihutchison.com/
    ----
    Get your copy of my Personal Brand Business Blueprint
    It's the FREE roadmap to starting, scaling or just fixing your expert business.
    www.amplifyme.agency/roadmap
    ----
    Subscribe to my Youtube!!
    Follow on Instagram and Twitter @bobgentle
    Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
    Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    • 38 min
    Unlocking the Solar System Video Strategy, with Dan Bennett

    Unlocking the Solar System Video Strategy, with Dan Bennett

    Smart people don't take action without a plan. And for that reason a lot of smart people miss out on some of the most amazing opportunities.
    Video is hands down the best format for building high value personal brand authority and for moving people to work with you.
    But without a plan it just looks like a lot of work with no clear structure or outcome.
    Today on the podcast I'm speaking with Dan Bennett about the simple planning ( the Solar 🪐 System Methodology Framework ) which you can use to put order into the chaos, know exactly what to create and who it's for and relax - knowing you can now launch your video marketing and join us in the stars. ( Too much? )
    🖐️ Grace and Self-Kindnes: Dan shared the necessity of being kind to ourselves when venturing into video creation. Learn why allowing yourself room to grow and improve is crucial for your personal brand journey.
    🖐️ In-Depth Video Strategy Tips: Discover Dan's approach to creating a seamless flow of content. His tips on leading an audience from quick, eye-catching videos to in-depth masterclasses could be a game-changer for your brand!
    🖐️ Crafting Engaging Content: Dan emphasizes the blend of entertainment, education, inspiration, and practicality. Find out how to add at least two of these elements to make your videos irresistible.
    🖐️ Mastering Camera Confidence: Overcoming video cringe is achievable. Dan and Bob discuss the psychological barriers of being on camera and how to transcend them to shine authentically and confidently.
    🖐️ The "Solar System" Methodology Framework: A unique proposition by Dan Bennett. Grab a link to his notion page, and dive deep into a structural approach that simplifies the process of content creation and distribution.
    About Dan
    With over 15 years of experience in the video production industry, Dan Bennett has journeyed from working with Fortune 500 giants like Harley Davidson and Bud Light to founding Video For Entrepreneurs helping people who film themselves. His mission? To level the playing field for smaller businesses, helping them shine on camera just as brightly as the 'big dogs' with hefty budgets.
    Dan's expertise spans a diverse portfolio, including projects for iconic brands like Camaro and Nerf, as well as in-depth involvement in Corporate and Government contracting as well as smaller stints in Film & Television. This rich background fuels his commitment to equipping entrepreneurs, professionals, and teams with the skills to look and sound their best in front of the lens.
    At Video For Entrepreneurs, Dan has pioneered transformative tools like "3-Hour Studio," designed to unlock the power of video content for business growth and “Hot Sauce Editing” which serves creators and companies by solving their pain points in post production through a monthly subscription video editing service.
    His philosophy is simple yet profound: Entrepreneurs are inherently excellent. Dan's role is to unveil this excellence, enabling his clients to captivate new audiences with their authentic stories.
    His website : https://vfe.media/vfe
    ----
    Get your copy of my Personal Brand Business Blueprint
    It's the FREE roadmap to starting, scaling or just fixing your expert business.
    www.amplifyme.agency/roadmap
    ----
    Subscribe to my Youtube!!
    Follow on Instagram and Twitter @bobgentle
    Join the Amplify Insiders Facebook Community : a href="http://www.amplifyme.agency/insiders" rel="noopener noreferrer"...

    • 49 min
    The CARE Framework: Jessica Phillips's Approach to Relationship Marketing

    The CARE Framework: Jessica Phillips's Approach to Relationship Marketing

    For your business to forge genuine connections with your ❤️ clients, build a community of fans and not just customers - it needs to be about something bigger than your profit margin.
    This week on the Personal Brand Business Show I'm speaking with Jessika Phillips from the Now Marketing Groups, host of the legendary Social Media Week Lima and author of the C.A.R.E framework.
    Join us as we discuss how every business 🫵, should they choose to, can connect more deeply, aim for bigger impact and foster true community - all that while amplifying the bottom line and your impact.
    💥 *Build with Belief* - Every team member needs to live and breathe the company's belief system. Your brand manifesto isn't just a document; it's a compass that guides all your business decisions.
    💥 *Service over Sales* - At the core of enduring customer relationships is the emphasis on service and giving. As Jessika Phillips exemplifies with her company, Now Marketing Group, nurturing a sense of belonging cultivates brand loyalty far more than any hard sell could.
    💥 *Culture is King* - The company's culture shapes its marketing success. Leadership should not only endorse but exemplify the brand philosophy for genuine authenticity. Remember, people can spot a fake from a mile away.
    Don't miss out on the full breadth of insights from Jessika Phillips about creating deep-rooted business connections and the C.A.R.E framework for brand building. 🌱
    🔗 Find more details at nowmarketinggroup.com/care and be part of the conversation on Messenger, LinkedIn, and Facebook. If you've found value in this podcast, please give us a five-star review or a like and subscribe on YouTube!
    ----
    Get your copy of my Personal Brand Business Blueprint
    It's the FREE roadmap to starting, scaling or just fixing your expert business.
    www.amplifyme.agency/roadmap
    ----
    Subscribe to my Youtube!!
    Follow on Instagram and Twitter @bobgentle
    Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
    Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    • 39 min
    The Art of Brand Flyte, with Rich Brooks

    The Art of Brand Flyte, with Rich Brooks

    This week on the podcast I had the pleasure of talking with *Rich Brooks*, founder of Flyte New Media ✈️ and the Agents of Change brand. Among many things Rich shared a strategic pivot in business that has not only changed the game for his agency but also for anyone looking to make their mark in the digital space.
    Having been in business for over 25 years, Rich stepped away from day-to-day client work to focus on what truly drives business growth: content creation, sales, and owning the stage. By building and supporting a talented team, he harnesses their expertise and elevates the entire business.
    👉 3 Key Takeaways:
    ⚡️Embrace Visibility: Rich underscores the power of putting yourself out there. Your personal brand is pivotal, whether through staging events, engaging on local news, or leveraging adverts.
    ⚡️Diversify Your Approach: Relying on a single channel for business is perilous. Rich advocates for a multi-channel strategy encompassing content marketing, relationships, outbound sales, and events like conferences and summits.
    ⚡️Leverage Expertise: Building relationships with experts outside your immediate team can massively expand your business potential, providing more comprehensive solutions and elevating your brand's authority.
    ➡️ Check out Rich's insights on not only surviving but thriving in today's agency landscape ( or any service based business ) by having the right mindset, embracing collaboration, and consistently learning from the wider community. Don't miss out on this valuable conversation!
    For more details about the upcoming summit, visit https://www.theagentsofchange.com/summit and join the fun on April 24th to 26th!
    About Rich
    Rich Brooks is founder and president offlyte new media, a digital agency in Portland, Maine, that’sbeen in business forover26years. He is a nationally recognized speaker on entrepreneurship,digital marketing, and social media.
    He foundedThe Agents of Change, an annual conference and weekly podcast that focuses onsearch, social & mobile marketing. Rich is the author ofThe Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.
    He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBCaffiliates in Maine. He has also appeared inInc.Magazine, The Huffington Post, Fast Company.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.
    ----
    Get your copy of my Personal Brand Business Blueprint
    It's the FREE roadmap to starting, scaling or just fixing your expert business.
    www.amplifyme.agency/roadmap
    ----
    Subscribe to my Youtube!!
    Follow on Instagram and Twitter @bobgentle
    Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
    Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

    • 39 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Ollie Teaches ,

A business pod without the big noting

Having got really sick of business pods where the host constantly talks over the guests and relate everything back to themselves (invariable to flog their own book/ course/ email chain), Bob’s show was delightfully different.

Has a wide variety of conversations beyond the namesake Personal Brand and Entrepreneur topics. Guests are generally interesting and have some decent insights to hand out. Occasionally there are some motherhood/ heard it all before parts to the couple of interviews I have listened to but, overall, a more valuable use of my hour than listening to a heap of other big name so-called business gurus.

It’s a bit lame to say his approach is as his last name suggests, but honestly, it’s such a refreshing change.

Amy Annetts ,

Great interview with Mark Schaefer

Great interview with Mark Schaefer - really enjoyed it. Lots to reflect on.

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