76 episodes

The Doing It Online Podcast with your host Kate McKibbin, where every week we‘re here talking nerdy, and sharing the things that actually work to help you do what you do online, but better, easier and with a ton more profit too.

Doing It Online : The Doable Online Marketing Podcast with Kate McKibbin Kate McKibbin

    • Business
    • 5.0 • 47 Ratings

The Doing It Online Podcast with your host Kate McKibbin, where every week we‘re here talking nerdy, and sharing the things that actually work to help you do what you do online, but better, easier and with a ton more profit too.

    My favourite things

    My favourite things

    Things You’ll Learn in this Episode of Doing it Online:


    All the details of our AMAZING nerdy hamper giveaway (+ how to enter!)

    Which software platforms we use and recommend…

    The tech I’m nerding out over right now... 


     


    ATT: All Nerd Bosses who like to win amazing (+ nerdy) things…

    This episode is for YOU.

    I’m channelling some serious Oprah vibes in Episode 75, because not only am I sharing with you my absolute favourite biz-building tech and tools today…

    ...But I’ve also got a HUGE holiday hamper worth almost $2K up for grabs for one very lucky Nerd Boss out there!

    Is it going to be YOU?

    There’s only one way to find out! All you have to do to enter is head to hellofunnels.co/win and pop in your details!


     


    You can also share the comp with your biz BFFS if you want extra chances to win.

    If you want the full scoop on the giveaway AND to find out about all the best tech and tools you could ever want in your biz, (including what we use and why we love it!) then listen in now!


    Want More?
    Want to win our HUGE holiday hamper worth $1972? Go to hellofunnels.co/win and pop in your details!

    Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)

    Want more funnel goodies? Head to hellofunnels.co/podcast

    • 23 min
    Mini promos to smash end of year goals

    Mini promos to smash end of year goals

    Things You’ll Learn in this Episode of Doing it Online:


    A mini self audit to work out what type of ‘end-of-year-entrepreneur you are this year…

    Some fun and festive (+ quick/easy) ideas to boost your biz at this time…

    How to get people lining up at your virtual doors to buy your offer...


     


    If you’re looking to show the end of the year who’s boss and smash some business goals…


     


    Have I got the episode for you: 


     


    It’s filled with actionable, super practical ideas around ‘bang for your buck’ mini promotions you can run in your business and smash your end of year goals...


     


    So, if you know exactly how many weeks/days/hours are left in the year and you’re ready to squeeze as much out of them as you can... 


     


    This episode is the firestarter you need to end 2021 with a big, business KABOOM. 


     


    You’re welcome. Get into it. 


     


    (Also, let me know if you try any of these! DM us on instagram, we LOVE hearing from you!)


     


    Want More?
    Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com

    Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!

    Want more funnel goodies? Head to hellofunnels.co/podcast

    • 14 min
    Tripwire VS SLO

    Tripwire VS SLO

    Things You’ll Learn in this Episode of Doing it Online:


    The breakdown of both the Self-Liquidating Offer and Tripwire: who they’re for, when to use them, their objectives...

    The pros and cons of both...

    My recommendation for either SLO or Tripwire... (I share my fave option!)


     


    I think it’s time for a good old fashioned smackdown. But the nerdy kind, not the violent kind. 


     


    Our opponents: the Self Liquidating Offer and the Tripwire. 


     


    See, I’ve had a lot of questions recently about whether I prefer (and would recommend) either a Self-Liquidating Offer (SLO) or a Tripwire… 


     


    Now, let’s be clear: they are BOTH a type of ‘Mini-But-Mighty’ offer. (Which is the term we use here at Hello Funnels for this kind of marketing strategy).  And at first glance, their objective appears very similar: 


     


    To make your marketing pay for itself (so you can invest even more in your marketing and grow faster without the stress!)




    But, there are differences...


     


    So! Who are they for? When is the best time to use them? How do you implement them (correctly)? 


     


    Let’s break it all down now…


     


    AND! If you want to learn HOW to create BOTH Of these amazing marketing assets for your business in just 5-days? 


     


    We show you exactly how inside our Funnel Fuel program…


     


    Now normally, this is JUST for eCourse Empire clients, but we are going to be running a special round of Funnel Fuel very soon!

    And yes, of course, we’ve sweetened the deal with some amazing discounts and bonuses... But ONLY to the clever cats who jump in now and join the VIP Waitlist (And yes, this is the ONLY way to join Funnel Fuel, it’s normally JUST for our eCourse Empire crew ) 


     


    This includes...



    A crazy-amazing discount of $500 off! (Plus, the very first person to join when the VIP doors open, wins a $500 voucher and the course cost back!



    Over $1200 of other business-boosting bonuses. (You can't get this deal anywhere else!)



    AND you’ll also get 30-days of eCourse Empire for FREE! Normally worth $299, but actually it's priceless because you get tonnes of hands-on support, 2-3 weekly live calls + feedback, plus access to over $6000 worth of our programs and MORE!

     


    BUT this amazing opportunity is ONLY for people who are ON the Funnel Fuel waitlist!!


     


    >>> Click here to be a part of the waitlist gang and then come back and listen to the episode!

    • 20 min
    Double your opt-ins with this simple formula!

    Double your opt-ins with this simple formula!

    Things You’ll Learn in this Episode of Doing it Online:


    The 5 point simple but powerful formula that has our pages converting at 45% and higher!

    How to craft a killer headline for your opt-in page...

    Plus not 1 but 2 bonus tips! 


     


    One of our superpowers here at Hello Funnels is that we are really, really freaking good at creating high-converting lead magnet pages…


     


    ...And not just for us, but we loan our superpowers to our clients + to help them be freaking good at it as well. 


     


    The industry standard for a “good” converting opt-in page is usually 25%. 


     


    But for our clients, we get them to aim (+ reach) 35% and above…and for our pages personally, we aim for 45% + higher…


     


    And we usually get it. First go. 


     


    So how do we do it? What’s our magic formula?

    I’ll show you! 


     


    So check it out + let us know how you go! 


    Want More?
    Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com

    Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)

    Want more funnel goodies? Head to hellofunnels.co/podcast

    • 14 min
    3 ways to get more people to read your emails!

    3 ways to get more people to read your emails!

    Things You’ll Learn in this Episode of Doing it Online:


    How to use the power of emoji’s to help your open rates..

    How to avoid ‘click-baiting’ but still grab attention…

    And other tricks to get your emails opened as much as possible!


     


    We’re talking about email open rates today on The Doing It Online Podcast! 


     


    Because, Apple, in their infinite wisdom, has made some updates to tracking…


     


    Now, we get it, it’s to help with privacy etc. 


     


    But, the nerds/entrepreneurs in us are all like…”Nooooo!” Because it’s going to make it harder to track things like email open rates.

    [BOO. HISS.]


     


    This means it may look like your open rates are going to go way down, even if that’s not accurate. The tracking stats are just not going to be as reliable. Which is a bummer.




    But don’t stress, because even with all these new changes, we’ve got some tips + tweaks for you. 3, in fact. (+ a bonus tip).


     


    Because in this episode, I’m going to walk you through 3 ways to get more people to read your emails!  


     


    So, dive on into the episode + let us know if this was helpful!


    Want More?
    Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com

    Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)

    Want more funnel goodies? Head to hellofunnels.co/podcast

    • 9 min
    Have you tried a ”Love me or leave me” email?

    Have you tried a ”Love me or leave me” email?

    Things You’ll Learn in this Episode of Doing it Online:


    What the ‘Love Me or Leave Me’ email is + why it’s powerful

    How to create it + use it the ‘right’ way


     


    In the words of Ron Burgundy, your email list is kinda a big deal, right?


     


    But we don’t just want anybody on our lists. We want excited, engaged, totally in-sync subscribers...⁠





    So, how do you get a list full of people like that?⁠





    You give them the chance to opt-out, right at the start. ⁠


     


    Nope, I’m not losing it. 





    This short but super punchy episode has got all the info you need to make this little ‘list trick’ work for you. 


    Want More?
    Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com

    Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)

    Want more funnel goodies? Head to hellofunnels.co/podcast

    • 5 min

Customer Reviews

5.0 out of 5
47 Ratings

47 Ratings

Rody83 ,

Super helpful!

Absolutely love this podcast! So much information in a really easy digestible way!
Have learnt so much already😊
Thank you!
Sireen
@easava_perth

Relaxedandcalm2017 ,

A MUST!!!

I cannot wait to listen to every episode. Kate simplifies her suggestions into practical and achievable steps. I purchased a few of her resources and they are brilliant. It feels like I have a business partner who is walking me through building my business.
Thanks Kate for sharing your expertise.
Kath H

TaraHewson ,

Kate breaks things down in a simple and doable way

I love Kate’s podcast she always breaks things down in a simple and doable way. I love nerding out with her as she dives deep into all thing marketing and always go away with implementable steps that I can action right away!

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