178 episodes

The Doing It Online Podcast with your host Kate McKibbin, where every week we‘re here talking nerdy, and sharing the things that actually work to help you do what you do online, but better, easier and with a ton more profit too.

Doing It Online : The Doable Online Marketing Podcast Kate McKibbin

    • Business
    • 5.0 • 55 Ratings

The Doing It Online Podcast with your host Kate McKibbin, where every week we‘re here talking nerdy, and sharing the things that actually work to help you do what you do online, but better, easier and with a ton more profit too.

    #198 - The secret to 6-figures offers

    #198 - The secret to 6-figures offers

    Are you looking to hit the next level with your offers? Well you’re in luck, because today I’m going to be diving into one of my favourite topics: 6-figure offers. I see a lot of people becoming really stuck, under-earning and just working way too hard.
     
    In this episode, I’m sharing with you the secret to 6-figure offers, including what to do and what not to do when it comes to creating them. 
     
    As well as running through the common mistakes I see business owners make, we’ll delve into creating a 6-figure offer suite that includes:
     
    Premium one-on-one offer
    Signature online program
    Low ticket offer
    Diversifying your offerings really is the best way to achieve those 6 figures, and I encourage you to try them out so you can move forward easier, faster and with less stress. 
     
    Remember, if you want to dive even deeper into this topic, check out our brand new free masterclass, "Hello 10K". In this masterclass, we provide step-by-step guidance on creating your six-figure offer suite, list building, launches and mini funnels. Find out more by clicking the link below!

    LINKS:
     
    Hello 10K Masterclass
    Website |  Instagram | Programs | YouTube

    • 18 min
    #197 - 3 best ways to get more eyeballs on your offers

    #197 - 3 best ways to get more eyeballs on your offers

    How do you get your offers seen in today’s crazy online world? Standing out from the crowd can be tough, and seems to be getting even harder in this ever changing marketing landscape we find ourselves in. 
     
    But don’t worry - there are ways to get ahead of this, and I’m rerunning this episode to share them with you today. These tips are tried and true strategies that I’ve personally used, seen consistently amazing results from and that have stood the test of time.
     
    So, are you ready to learn the 3 best ways you can get more eyeballs on your offers and bring in your ideal clients? In this episode, we’ll explore:
     
    Leveraging Existing Communities and Guest Trainings
    Embracing Mini or Micro Offers to Make Your Marketing Pay for Itself
    Joint Ventures for Rapid List Growth
    The online marketing world may be a hectic and unpredictable one at times, but it doesn’t mean your sales have to suffer. So, join me today and learn the actionable steps that ACTUALLY WORK to get your offers seen!
     
     
    LINKS:
    Website |  Instagram | Programs | YouTube

    • 10 min
    #196 - Ask Kate Anything

    #196 - Ask Kate Anything

    When it comes to email marketing, finding the right frequency to connect with your audience can be a tricky task. So how do you know how often to email your email list? What about the amount of emails to send during a promotion? 
     
    I get so many questions like this about email marketing, that today I’m answering those I come across regularly: 
    How Often Should I Email My Email List? 
    How Often Should I Promote to My Email List?
    What is a Good Email List Open Rate?
    What Size Email List Do I Need To Start Selling? 
    What Percentage of My Email List Should I Expect To Buy From Me?
    What Size Email List Do I Need To Create A Funnel?
    How do you strike the right balance between maintaining engagement without overwhelming your email list subscribers? Tune in today and hear all about how you can find that sweet spot for your business!
     
     
    LINKS:
    Website |  Instagram | Programs | YouTube

    • 17 min
    #195 - My favourite hack to explode your list

    #195 - My favourite hack to explode your list

    Are you looking to skyrocket your email list without breaking the bank on advertising? Well, you're in luck! Today, I'm bringing back this episode to reshare my favourite hack that’s not only super quick to implement, but completely free.
     
    This actionable little strategy added a whopping 10,000 subscribers to our email list last year. And while a lot of people may have heard the term “exit pop”, I’d say most aren’t utilising it in their business. 
     
    So, grab a pen and paper and get ready to learn how you can implement this simple yet powerful tool to see your list explode.
     
    LINKS:
    Website |  Instagram | Programs | YouTube

    • 7 min
    #194 - How to scale your course to 7-figures in 2024

    #194 - How to scale your course to 7-figures in 2024

    You’re stuck at 6 figures. You’ve tried everything to get to that next level of 7 figures - you’ve rewritten your course, changed up your sales pitch… but you just can’t get that needle moving forward! 
     
    Trust me - as someone who has been in the online business game for many years, I've been there. I call my current business, Hello Funnels, ‘Business 3.2’, having been creating different online businesses since 2007. And while I’ve made my fair share of mistakes, I've also learnt some valuable lessons along the way on reaching - and even surpassing - my business goals. 
     
    Today, I’m rerunning this episode so you don’t miss out on learning the 7 simple steps to scale your online course to 7 figures and beyond. 
     
    LINKS:
    Website |  Instagram | Programs | YouTube

    • 10 min
    #193 - This #1 marketing strategy you need for 2024

    #193 - This #1 marketing strategy you need for 2024

    Do you want to scale your online course, or get more people on your list? Maybe you’re tired of having to make endless social media posts or appearances on podcasts. Well, look no further, because I’ve got just the thing for you: micro offers. Today I’m doing a rerun of this episode to help you hit the ground running and start 2024 right with this #1 marketing strategy. 
    If you've been around this part of the internet for a while, you've probably heard me talk about what we call ‘mini but mighty’ offers. They're also known as self liquidating offers and typically at a price point of $27. Micro offers, however, are a little different. 
    Usually around $9, micro offers aren’t so much about raking in huge profits. So what are they good for? The beauty in them is that they help cover your ad costs upfront. They provide a safety net for your business, allowing you to scale faster and reach higher levels of success. 
    So, if you want to learn how to make your ads pay for themselves and achieve the scalability in your business you’re after, this episode is for you!
     
    LINKS:
    Website |  Instagram | Programs | YouTube

    • 13 min

Customer Reviews

5.0 out of 5
55 Ratings

55 Ratings

GG______________ ,

Great Advice

Love listening to Kates great advice - now to make it happen.

Cinderalla01 ,

Easy to digest

Kates way of delivering content makes it so easy to understand and simple to implement. This is a great podcast whether you’re new to business or been doing it online for a decade. There’s always a tip that enables me to tweak something to improve the quality of the programs I offer or the way I deliver them. Big love, Kate, thank you!

drumastic ,

Quality All the Way!

I love Kate’s straight up quality advice. Her no BS approach with the ‘tough love’ is exactly what I need. She has a wealth of knowledge of all things online to share and I’ve got so much valuable information from what she has to say. Thanks Kate!

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