EP 1232 - Due Diligence Opening your Coffee Brand In A New Country - Nawar Adra - The Daily Coffee Pro Podcast

Looking to start your business as a coffee consultant? Our workshop "It's Time To Become a Coffee Consultant" is for you - https://mapitforward.coffee/workshops

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Welcome to the 2nd episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar.

Our guest on the podcast this series is Nawar Adra from Stitch Coffee, based in Sydney, Australia. After almost 10 years, Stitch Coffee is expanding into Asia, specifically China and Japan.

In this series, Nawar and Lee (having both taken their brands overseas) discuss what's involved in taking your coffee brand across borders.

The 5 episodes in this series are:

1. Expanding Your Coffee Branding Into New Countries - https://youtu.be/ZQ0t9U-Dc7U

2. Due Diligence Opening your Coffee Brand In A New Country - https://youtu.be/bQvBEeP0A_c

3. The Hidden Costs Involved Expanding Your Coffee Brand In China - https://youtu.be/QMNOMxhiBvo

4. Navigating A Cross Boarder Coffee Business - https://youtu.be/u2uMAjVKXuM

5. Adapting Your Coffee Brand In A New Culture - https://youtu.be/F1q9fnbXGQw

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar discusses the expansion of the coffee business in Asia with Nawar Adra from Stitch Coffee.

They delve into the fast-paced nature of business operations in China, emphasizing the importance of aligning visions and the critical role of cultural understanding and local partnerships.

They also explore the significance of festivals and online presence for customer acquisition. The conversation highlights the early stage of coffee market adoption in Asia compared to Western markets and the unique dynamics of different Asian cities.

This episode offers valuable insights into the due diligence necessary for entering the Asian market, the importance of finding the right partners, and the numerous cultural and logistical challenges involved. Additionally, they touch on the future potential of signature drinks in the coffee industry.

00:00 Introduction to China's Rapid Development

00:52 Sponsorship and Workshop Announcement

01:30 Exploring the Asian Coffee Market

02:10 Challenges and Strategies in China

04:58 Due Diligence Before Entering New Markets

06:50 Building Relationships and Partnerships

15:12 Cultural Insights and Business Etiquette

31:02 The Future of Coffee and Signature Drinks

31:25 Conclusion and Next Episode Teaser

Connect with Nawar and Stitch Coffee here:

https://www.linkedin.com/in/nawar-adra-12909516a/

https://www.stitch.coffee/

https://www.instagram.com/stitch.coffee/

https://www.instagram.com/stitch.coffee.japan/

Also, find Stitch Coffee on China's Little Red Book/Xiaohongshu App.

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Support this podcast by supporting our Patreon:

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee