How I Do Content Tahryn Bolt

When you started your business, I’m sure hitting your first $10k month was one of your first big goals – I know it was definitely one of mine.

But why?

How did we get to the point where everyone agreed that the $10k month was the magical money milestone all business owners aspired to get to?

And why do we place so much value on hitting that milestone when, in reality, nothing really happens when you get there?

But I see so many business owners get so caught up in achieving the $10k month that they often lose sight of why they started their business or what’s really important to them.

So, today’s guest on the How I Do Content Podcast wants to support business owners (especially mums in business) to redefine success beyond the $10k months – I’m excited to speak to the magical Lauren Hogan.

Lauren is a small business OBM, and mum to two boys plus a beautiful doggo, who lives in Perth with her partner.

She works with small business owners to reduce overwhelm in their business as their right-hand wizard (aka their VA / OBM), supporting them through her 1:1 done-for-you service, biz brain dump calls, and her Behind the Biz Membership.

Having run both a product-based and service-based business herself, and doing it while raising her kids, she knows success isn't just about hitting a specific revenue target, and wants to show other mums in business that they can find fulfilment and joy regardless of the numbers.

In a world where everyone is talking about their $10k, $20k, $30k, $50k and $100k months – this is such a needed conversation.

Let’s dive in!

Things You’ll Learn in this Episode of How I Do Content
Why Lauren believes that success shouldn't be solely defined by hitting a specific revenue targetLauren’s advice for navigating the external pressures and "Instagram expectations” regarding success, and how to redefine success on your own termsHow Lauren maintains a healthy work-life balance while growing her business
Connect with Lauren Hogan
Follow Lauren on Instagram @hey.laurenJoin the Behind the Biz Membership at https://www.heylauren.com.au/behindthebizFind out more at www.heylauren.com.au

Almost every single wizard I speak to is feeling more meh than magic when it comes to their marketing.

As a collective, we’re feeling like a bunch of soul-sucking dementors have swooped in and drained our creative spark.

Add in the rise of the robots (aka ChatGPT) and plummeting reach and engagement on Instagram – and it’s not surprising that your creative spark is in the dungeons with the trolls.

If your creative spark has gone MIA and you’re simply going through the motions – today’s episode of the How I Do Content Podcast is for you!

I’m about to share how you can reignite your creative spark so you can feel motivated to create marketing magic again! The purpose of this episode is to give you a little hit of inspo to shake shit up and get moving – something easy, simple and fun.

So let’s get your creativity flowing again!

Want more?
Join the waitlist for Micro Messaging at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialboltDownload my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/Find out more at https://www.thesocialbolt.com.au/

Over the past 5 years, I’ve consistently shared content across multiple marketing channels.

768 Instagram posts
Over 1,000 Instagram Stories
Over 1,000 email broadcasts
145 podcast episodes

And, not only have I maintained a high level of consistency, but I’ve also maintained a high level of quality and creativity in my content.

Content is my most powerful spell and I ain’t afraid to wield my wand.

And over the years, people have always been amazed by both my consistency and my creativity when it comes to my content.

So, in today’s episode of the How I Do Content Podcast, I want to share my secrets to keeping my marketing consistent – even when I don’t feel like it. Because yes, that happens – even to content wizards like me!

Want more?
Join the waitlist for Micro Messaging at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/Find out more at https://www.thesocialbolt.com.au

I see you, wizard…

You feel like you’re creating ENDLESS amounts of content but it’s not getting you what you really want – MORE CLIENTS.

I also know you don’t have time to waste!

Because if you’re spending your precious time creating content you want to make sure it cuts through the noise online and reaches those soulmate clients who hit the “buy now” button faster than Harry chasing the Golden Snitch.

Over the past 5 years, I’ve read, reviewed and written a whole lotta content…

And, in my business, I’ve used my content spells to generate sales from every single offer I’ve launched.

So I’ve mastered the dark arts of client-converting content.

And in today’s episode of the How I Do Content Podcast I want to share 3 reasons why your content isn’t converting into clients.

I want you to listen to this episode and then go and give your content a little bit of an audit so you too can master the dark arts of client-converting content!

Let’s go!

Want more?
Sign up for Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/your-content-doubling-spell/ Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ Find out more at https://www.thesocialbolt.com.au 

I don’t know about you, Wizard…

But I don’t want to spend all my important marketing time creating content solely for Instagram, only for it to disappear 2.5 seconds after posting it.

Heck, these days you’re lucky if your content is shown to 1% of your followers.

It feels like you’re always feeding the Instagram beast, crossing your fingers and hoping to dog the Instagram gods will throw you a bone and show your content to your dream clients.

In the wise words of Hermione Granger – “There must be another way!”

And there is.

So, in today’s episode of the How I Do Content Podcast, I’m going to share how I turn 1 podcast episode into 5+ pieces of content every single week.

I should also add, I do this in less time than it takes you to create a week of social media content AND it definitely has a longer lifespan than your content too.

So let’s dive in.

Want more?
Sign up for Your Content Doubling Spell at https://thesocialbolt.thrivecart.com/your-content-doubling-spell/ Follow Tahryn, Ned & Magic on Instagram at http://www.instagram.com/thesocialbolt Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ Find out more at https://www.thesocialbolt.com.au

If you want people to buy from you – you need to give them a reason to.

And, sure, that might seem obvious…

But it often blows my mind how many people think simply having a “no-brainer” offer is good enough, and that all they’ll need to do is sit back and wait for people to come to them.

This is a BIG mistake so many business owners make because they lose sight of WHY people buy.

In today’s episode of the How I Do Content Podcast, I want to share what you actually need to do to get people to buy from you.

Because when you nail this – you’ll have an audience of humans who are ready and excited to buy from you.

Want more?
Join the waitlist for Micro Messaging at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn & Ned on Instagram at https://www.instagram.com/thesocialbolt Download my favourite marketing & sales scripts to win clients online at https://thesocialbolt.com.au/free-marketing-sales-scripts/ Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart-led business at https://thesocialbolt.com.au/content-wizard-bundle-2/Find out more at https://www.thesocialbolt.com.au