17 episodes

Making business conversations fun, catch up with Carmel & Hannah as they chat with the greatest leaders in ecommerce. 

Humble Brags and Shopping Bags Humble brags and shopping bags

    • Business
    • 5.0 • 3 Ratings

Making business conversations fun, catch up with Carmel & Hannah as they chat with the greatest leaders in ecommerce. 

    ShipBob | Innovating Logistics Solutions for Long Term Success | Guillaume Deront

    ShipBob | Innovating Logistics Solutions for Long Term Success | Guillaume Deront

    • 1 hr 2 min
    The Party People | Remaining Profitable 40 Years In Business | Dean Salakas

    The Party People | Remaining Profitable 40 Years In Business | Dean Salakas

    From watching his mum's profession as a clown slowly grow into a party supply business, Dean Salakas, CEO of The Party People took his family business to new heights, being  one of the first retailers in Australia to enter ecommerce. Dean chats to us about how he has remained profitable and innovate during his business journey.

    • 1 hr 10 min
    Ksubi | Harnessing the Power of Klaviyo to Connect and Convert | Airi Sutherland

    Ksubi | Harnessing the Power of Klaviyo to Connect and Convert | Airi Sutherland

    We sat down with Klaviyo's Customer Growth Account Executive Kat Ramos and Klaviyo customer Airi Sutherland who is the Global General Manager of Online from Ksubi. From discussing marketing tactics that drive business impact to chatting through all things BFCM, the concept of digital body language and more. This episode is sponsored by Klaviyo — an intelligent marketing platform that helps brands power smarter digital relationships.
     
    OUTLINE

    00:00:00 - Introduction to the Podcast

    00:00:12 - Welcoming Guests from Klaviyo and Ksubi

    00:00:39 - The Synergy between Klaviyo and Shopify

    00:01:19 - Airi's Extensive E-commerce Experience

    00:01:54 - Airi's Career Journey in E-commerce

    00:03:20 - The Value of Working at McDonald's

    00:05:21 - The Importance of Diverse Marketing Experience

    00:07:18 - Klaviyo's Solutions Beyond Email Marketing

    00:08:05 - The Integration of Klaviyo and Shopify

    00:10:36 - Understanding Customer Data Platforms (CDPs)

    00:14:01 - Personalizing Customer Journeys with Klaviyo

    00:18:39 - The Use of SMS in Marketing Strategies

    00:21:58 - The Effectiveness of MMS in Marketing

    00:22:47 - Segmenting Customers for Targeted Campaigns

    00:24:17 - The Concept of Digital Body Language

    00:27:13 - Discussing Black Friday/Cyber Monday Strategies

    00:30:56 - The Impact of BFCM on Retailers

    00:32:52 - Klaviyo's Performance During BFCM

    00:35:12 - The Importance of Customer Retention

    00:37:18 - Segmenting Customers Based on Shopping Behavior

    00:39:40 - Tips for a Successful BFCM Strategy

    00:43:52 - Planning Early for BFCM

    00:46:32 - Favorite Black Friday/Cyber Monday Purchases

    00:49:02 - Exciting Developments at Klaviyo

    00:50:20 - The Importance of Data in Marketing Strategies

    00:51:30 - Rapid-Fire Questions Segment

    • 1 hr 12 min
    The Aggregate Co | Simplifying eCommerce Logistics: How to optimise your logistics strategy | Justin Irvine

    The Aggregate Co | Simplifying eCommerce Logistics: How to optimise your logistics strategy | Justin Irvine

    Founder of The Aggregate Co and Co Founder of Seko Logistics, Justin Irvine takes us through is long history of experience in logistics and fulfilment and what brought him to start The Aggregate Co, helping founders and entrepreneurs succeed in retail

    OUTLINE: 

    00:00:01 - Introduction to Justin Irvine and The Aggregate Co
    00:00:31 - The Importance of Logistics in Commerce
    00:01:17 - Justin's Background and Entry into Logistics
    00:01:51 - Work Ethic and Career Advancement
    00:05:07 - The Evolution of e-commerce Logistics
    00:10:30 - Innovative Retail Shipping Strategies
    00:18:06 - The Impact of Good Hiring Practices
    00:19:43 - The Evolution of the Logistics Industry
    00:20:40 - The Rise of Gig Carriers and Technology in Logistics
    00:26:01 - The Creation of The Aggregate Co
    00:31:31 - The Consultative Approach of The Aggregate Co
    00:35:01 - The Impact of The Aggregate Co on Brands
    00:40:41 - The Importance of Shipping in Customer Experience
    00:45:20 - The Strategy Behind Free Shipping and Returns
    00:47:14 - Expansion of Australian Brands to the US Market
    00:49:08 - Advising on Warehouse Placement for Market Expansion
    00:52:14 - Measuring the Impact of Logistics on Business Growth
    00:55:21 - The "Sexy Logistics" Rebranding Story
    00:56:37 - Justin's Favorite Holiday Destination
    00:57:28 - Best Piece of Advice Received
    00:58:10 - Advice Justin Wishes He Had Listened To
    00:58:26 - Biggest Business Challenge Faced
    01:00:24 - Someone Justin Looks Up To in Business

    Hannah and Carmel's Key Takeaways: 

    1️⃣ "Do it once, do it right" - One of the best pieces of advice Justin received from his dad. This powerful mantra resonated with me, reminding me of the importance of making well-informed decisions and taking the time to do things properly. It's a reminder that shortcuts may lead to temporary success, but doing things right the first time sets the foundation for long-term growth and success.
    2️⃣ Learning from past mistakes - Justin candidly shared a piece of advice they wish they had listened to: "Don't accept that contract. We're going to lose money." This practical advice highlights the importance of carefully evaluating opportunities and being willing to say no when it's not in the best interest of your business. It's a valuable lesson that teaches us to trust our instincts and avoid potentially detrimental situations.
    3️⃣ Growing with the industry - Justin emphasised the significance of staying connected to the evolving landscape of your industry. They shared their journey of going from being the young ones in the room to witnessing a new generation taking the stage. This takeaway reminds us to embrace change, continuously learn, and adapt to stay relevant and competitive.

    • 1 hr 10 min
    Hero Packaging | The Rise of Hero Packaging: Anaita Sarkar's Story of Innovation and Sustainability in E-Commerce | Anaita Sarkar

    Hero Packaging | The Rise of Hero Packaging: Anaita Sarkar's Story of Innovation and Sustainability in E-Commerce | Anaita Sarkar

    We chat with incredible business leader and founder of Hero Packaging, Anaita Sarkar about her unique journey in business and how she launched and grew Hero Packaging, a sustainable packaging company, leading the way with a first in market product formula.

    OUTLINE: 

    00:00:13 - Introducing Anaita from Hero Packaging
    00:00:31 - Anaita Describes Her Roles
    00:00:57 - Discussing Productivity
    00:02:10 - Anaita's Background and Entrepreneurial Journey
    00:05:22 - Transition from eBay to Hero Packaging
    00:10:14 - The Turning Points in Anaita's Career
    00:15:30 - The Birth of Hero Packaging
    00:18:04 - Pivoting to B2B Marketing
    00:19:04 - Customer Communication Strategy
    00:20:14 - Challenges and Overcoming Hardships
    00:24:03 - Dealing with Online Trolls and Criticism
    00:24:41 - Anita's Business Coaching and Content Creation
    00:29:06 - Financial Challenges in Business
    00:32:57 - Parenting and Business Struggles
    00:35:49 - Getting into Business Coaching and Content
    00:38:27 - Quick Fire Questions
    00:45:27 - Reviewing Koala Eco Products 

    • 53 min
    Designerex | Building a Global Fashion Rental Empire: The Journey of Designerex | Kirsten & Costa

    Designerex | Building a Global Fashion Rental Empire: The Journey of Designerex | Kirsten & Costa

    Australia's largest dress rental platform, Designerex. We sit down with Co-Founders Kirsten and Costa to learn about the beginning of Designerex, how it has evolved and their vision to reduce fast fashion by operating in 141 countries across one ap. 

    OUTLINE: 

    00:00:02 - Introduction and Welcome
    00:02:30 - How Designerex Started
    00:06:13 - Taking the Leap and Starting Research
    00:09:15 - Challenges of Building a Two-Sided Marketplace
    00:11:39 - Attracting Dress Renters and Rentals
    00:17:22 - The Importance of SEO and Google Product Feed
    00:19:43 - Supporting Sustainability in Fashion
    00:28:01 - Innovating with the Shopify App
    00:33:38 - Expanding into the US Market
    00:39:00 - Navigating Challenges and Staying Focused
    00:41:47 - The Vision for Designerex
    00:48:38 - Lessons Learned in Entrepreneurship
    00:50:14 - Balancing Business and Life Partnership
    00:53:10 - Favorite Travel Destinations
    00:53:52 - Tips for Co-Founders and Parents in Business

    Hannah & Carmel's Key Takeaways: 


    1️⃣ Prioritize Your Values: Our guests emphasized the importance of staying true to your values as you navigate the challenges of entrepreneurship. By consciously aligning your actions with your values, you can make informed decisions and maintain a sense of purpose in your business.
    2️⃣ Embrace the Power of Knowledge: One of our guests shared a powerful strategy they learned from Tony Robbins' book. Whenever you come across something you don't know, ask yourself, "If I did know, what would I do?" By shifting your mindset, you regain control and empower yourself to take action. Remember, knowledge is power!
    3️⃣ Start Scrappy and Take Action: Don't wait around for someone else to kickstart your idea. Our guests stressed the importance of taking small steps and putting the wheels in motion yourself. By having conversations, sharing your ideas, and seeking feedback, you can attract interest and connect with the right people who can help bring your vision to life.

    • 57 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

SarahC113 ,

Great podcast

Such a great listen, I always walk away feeling inspired

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