620 episodes

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?

Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.

If you have big dreams but feel like you're not getting anywhere, this show is for you.

If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

Imperfect Action Steph Taylor

    • Business
    • 4.9 • 321 Ratings

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?

Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.

If you have big dreams but feel like you're not getting anywhere, this show is for you.

If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

    Crafting compelling messaging using the power of storytelling (with Dr JJ Peterson)

    Crafting compelling messaging using the power of storytelling (with Dr JJ Peterson)

    Dr JJ Peterson is the head of StoryBrand and the host of the Marketing Made Simple podcast. Since 2013, he has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. In today's episode, JJ and I deep dive into how online businesses can use the StoryBrand framework to create better messaging and marketing.

    - Why clarity in your communication is the key factor to standing out in any successful marketing story
    - The science behind clear and simple messaging that contributes to your customers' ability to 'survive and thrive'
    - The unmissable seven essential elements of storytelling for successful marketing - minus the unnecessary tangents!
    - The importance of staking your authority as the 'guide' to solve the problem for your 'hero' (insert customer)
    - JJ's tips for avoiding the costly mistake that 70% of American small businesses make today
    - The reality of manipulative and aggressive sales strategies, and the damage it could be doing to your business—and how to avoid this in your marketing.

    To learn more from JJ you can tune into his podcast Marketing Made Simple plus check out the StoryBrand online brand script at mystorybrand.com


    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 52 min
    What got you here won't get you there: How to grow your business to the next level

    What got you here won't get you there: How to grow your business to the next level

    When you reach a ceiling in your business, figuring out how to get to the next level can be a challenge. Whilst it can seem scary and overwhelming the benefits are so rewarding. I often remind myself that in order to reach my lofty goals, I have to make changes in my business that will lead me there. In today's episode, I'm sharing with you 6 considerations for achieving this goal.

    - How your vision informs your business direction and dictates the strategic path and tactics to get you there
    - The undeniable value of your business model and the questions that it answers
    - The importance of task, time and project management to move forward in your growth
    - Why self-reflection of your personal effectiveness is critical, and the one question you need to ask
    - How to create freedom in your business through the implementation of systems and structure
    - Why nailing your sales process to an automated and scalable level is paramount to reaching that next level



    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 16 min
    Ask Steph: How do I boost email list engagement?

    Ask Steph: How do I boost email list engagement?

    Today I am answering a question from a listener who is struggling to engage her email list and get them to click through on her emails. Whilst her list is growing well, she is concerned that her email marketing is not generating results. In this episode, I break down the steps to overcome this issue.

    - How to evaluate the open rate of your emails
    - The factors that impact deliverability and how to navigate these
    - How to improve your click-through rate by nailing your copywriting skills and mixing up your email structure
    - How your sales page can impact the results of your email marketing
    - Evaluating the relevancy of your email list by getting specific on your lead magnet

    Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph


    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 17 min
    Dealing with online trolls, prioritising holistic wealth and re-evaluating your business in 2023 with Angela Henderson

    Dealing with online trolls, prioritising holistic wealth and re-evaluating your business in 2023 with Angela Henderson

    Angela Henderson is an international award-winning business coach, podcaster, and CEO of Angela Henderson Consulting. Her passion is helping women in business make more money through strategy and mastering their minds, so they have a business & life they love to show up to every day. In today's episode, we reflect on the challenges that Angela faced in 2022 and her plans and emerging trends for 2023.

    - What happened when Angela accidentally went viral in 2022—and how she faced the backlash that came from that
    - Living by the motto, "whatever you are not changing, you are choosing" and the impact this has had on her life and her business
    - The importance of holistic wealth over revenue wealth and how to begin prioritising this in 2023
    - How automating your business can offer freedom from your business
    - The surprising results that happened when she re-evaluated her business model
    - Her biggest takeaways from 2022 and how she's implementing these lessons going into 2023
    - How she runs her business effectively as someone with ADHD

    Connect with Angela at Angelathenderson.com.au or https://www.instagram.com/angelahendersonconsulting/.

    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 41 min
    The future of marketing is here. Here's how AI will impact online business + how you can leverage it

    The future of marketing is here. Here's how AI will impact online business + how you can leverage it

    With ever-growing advancements in technology, keeping up with the latest developments can be tricky and a little scary. In today's episode, I'm sharing a little about the latest advances in AI and sharing my predictions for how I think this will impact the online business world.

    In today's episode you'll uncover:
    - What GPT-3 is and how it could impact your online business.
    - The benefits (and downsides) of using this technology in your content creation.
    - How AI will shift the way you need to approach your content creation if you have any hope of standing out.
    - The most important factor in getting good outputs from AI.
    - What I'm testing at the moment and what I'm excited for in the future.

    Mentioned in this episode:
    https://soullesspodcastadvice.com/



    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 18 min
    Coaching call: How can I design my offer suite to create more freedom in my business?

    Coaching call: How can I design my offer suite to create more freedom in my business?

    Today I am coaching Nicki Sciberras, CEO of Miss Marketing, an agency that provides sales and leads support using Facebook ads, Google ads, and SEO. Nicki is facing a very common struggle of keeping one foot in the freelance world whilst developing and growing a suite of offers. In this episode we drill down on her business goals and identify a strategy to attract high-value clients whilst allowing her the freedom to work less and focus on other projects in her business.

    In this episode we chat about:
    - How deep diving into your current business direction and re-evaluating your goals can offer a new perspective
    - How creating boundaries and packaging up your offers can provide greater value to your clients and more structure in your business
    - The fine art of investing in time assets whilst still servicing time debts
    - Why wearing too many hats can be counterintuitive to your business goals and growth
    - The importance of making decisions based on the business you want in the future and not the business you have right now.


    SHOW LINKS:
    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 31 min

Customer Reviews

4.9 out of 5
321 Ratings

321 Ratings

morecoffeeplss ,

Love the new show!

The rebrand looks awesome and I’m loving the new format. It’s exactly what business owners need to grow their businesses.

Isa4tas ,

Love your work! You are a gem

Thank you so much for all your content and info. I got your podcast course and I attribute all my podcasting success to your course. 10/10 🙌

@nikkimilne_ ,

Huge Fan

I love Steph’s bite size episodes - straight to the point with actionable advice.

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