836 episodes

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?

Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.

If you have big dreams but feel like you're not getting anywhere, this show is for you.

If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

Imperfect Action Steph Taylor

    • Business
    • 4.9 • 347 Ratings

How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?

Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.

Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.

If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.

If you have big dreams but feel like you're not getting anywhere, this show is for you.

If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.

Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.

Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.

    Why building an online business is not a linear journey: Behind the scenes with Launch Magic students

    Why building an online business is not a linear journey: Behind the scenes with Launch Magic students

    "Prior to Launch Magic, I thought you just had a little cart button on your website and people would just press "buy". I had no idea that you had to take them through a journey before they would be ready to buy". Sound familiar? This is soooo common! In today's episode, I'm asking the big questions in a live Q&A panel that I ran with some former Launch Magic students who are all in different businesses and at different stages.

    - How enrolling in Launch Magic helped students to clarify their programs and how to launch them.
    - Why following a structured launch process helps to nurture your audience and provide them with the information that they need to make a decision to buy—even if you've already launched before.
    - How launching can be successful, regardless of where you're starting from.
    - The mental and strategic challenges that many business owners face when launching digital products (like confidence, audience building and messaging).
    - How being a part of a supportive community can help you to stay accountable and committed to finally getting your online course, program or membership off the ground.


    SHOW LINKS
    - Doors are currently open for Launch Magic until 20 June 2024. To find out more, visit https://learn.stephtaylor.co/launch-magic

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 42 min
    How to learn from each launch to grow your sales faster (with Christine Corcoran)

    How to learn from each launch to grow your sales faster (with Christine Corcoran)

    Christine Corcoran is a business mindset master coach. She's a high ticket sales strategist, speaker, podcast host, and she's the creator of Thrive, Retreat and Elevate and Next Level Masterminds. In today's episode, we talk about how Launch Magic has helped her launch her offers over and over again, learning each time.

    - How launching is a repeatable sales process that you can do over and over again, learning and tweaking each time you do.
    - The importance of doing comprehensive market research before every launch.
    - How Christine's offers have evolved over the years as she clarifies her messaging as part of the launch process.
    - Why reviewing every launch is important to understand what worked (and what didn't), in order to make the changes needed to improve the next launch.

    You can connect with Christine at www.christinecorcoran.com.au or over on Instagram @christinecorcoran_coach

    SHOW LINKS:
    - Doors are currently open for Launch Magic until 20 June 2024. To find out more, DM me “magic” on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 37 min
    (Masterclass) How to tweak your launch strategy to make more sales in a tough economy

    (Masterclass) How to tweak your launch strategy to make more sales in a tough economy

    Even though the economy is tough, people are still spending money. They're just being a lot more discerning about *where* they spend it—meaning that your messaging and content needs to show them why they need to spend money on your offer, right now.

    In today's episode, I'll help you uncover the key shifts to sell your online course, program or membership even when it feels like the economy (and the algorithms) are stacked against you.

    - How uncovering common content and messaging mistakes can help you to sell more of your offers (instead of limiting your sales).
    - The shifts you need to make to make more profit in your next launch—based on what's working right now, not what worked two years ago. 
    - How understanding what sells (and what doesn’t sell) in a tough economy means you can share content that delivers great value to your audience *and* sells your offer at the same time.
    - The simple strategy for launch content that sells without feeling sales-y.

    SHOW LINKS:
    - Doors are currently open for Launch Magic until 20 June 2024. To find out more, DM me “magic” on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/launch-magic

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 1 hr 30 min
    Inside Launch Magic: Real stories from my students

    Inside Launch Magic: Real stories from my students

    You can spend forever trying to piece together everything you need to launch your program from the free information that's out there. But you don't *really* get the actual information to help you launch until you buy. So, you are always just going to be getting told more and more things about the problem that you have.

    In today's episode, I'm talking to previous Launch Magic students because sometimes the best way to know whether a program is going to be a good fit for your particular situation is to listen to the experiences of other people who have been in that situation:

    - How launching your offer (whether you've just got an idea, or you've already launched before) is totally possible regardless of where you're at in your business.
    - The common problems these students were having before they did Launch Magic.
    - The experience each of these Launch Magic students had as they worked their way through the program.
    - Find out how their launches unfolded and the results they had along the way.

    SHOW LINKS:
    - DM me “masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/free-launching-masterclass for details on my Free Masterclass: How to tweak your launch strategy to make more sales in a tough economy.

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 22 min
    Here's how Eliska launched her first offer with just 20 subscribers and 200 followers

    Here's how Eliska launched her first offer with just 20 subscribers and 200 followers

    Eliska is an e-commerce store owner who started coaching other e-commerce business owners, and soon found herself fully booked. She wanted to create a digital product offer, but thought her audience was too small. She decided to do Launch Magic anyway and her first launch was a success! In today's episode, I chat with Eliska about her journey through Launch Magic despite a tiny audience and not much time on her plate.

    - How identifying a specific problem for a specific niche helped Eliska to create a successful offer to solve that problem.
    - Why launching before you create an offer can help you to test a new offer first.
    - Why launching isn't just for traditional online courses, group programs or memberships and what you can do instead.
    - How staying focused on the problem your offer solves keeps the content helpful, relevant and streamlined.
    - Why warming up your audience and addressing their hesitations in your free content can take your launch to the next level.


    SHOW LINKS:
    - Connect with Eliska at https://trefitprofit.cz/ or on Instagram @trefitprofit
    - DM me “masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/free-launching-masterclass for details on my Free Masterclass: How to tweak your launch strategy to make more sales in a tough economy.

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 40 min
    4 signs your launch audience is the wrong one for your offer—and what to do instead

    4 signs your launch audience is the wrong one for your offer—and what to do instead

    4 signs your launch audience is the wrong one for your offer—and what to do instead

    Not everyone who follows you, or subscribes to your email list, will be right for your offer. But launching is all about guiding your audience on a journey to be *ready* to buy from you. So, how do you figure out if they're just not ready yet, or if they're the wrong people in the first place? In today's episode, I'm sharing how you can identify the wrong people for your offer, and what you can do instead.

    - The difference between a messaging problem and an audience problem.
    - Why having subscribers unsubscribe from your email list is a blessing in disguise!
    - How sometimes it's more about *them* and where they're at than it is about your offer.
    - The challenge of selling a DIY offer to an audience who wants you to do it for them.

    SHOW LINKS:
    - DM me “masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/free-launching-masterclass for details on my Free Masterclass: How to tweak your launch strategy to make more sales in a tough economy.

    - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
    - 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
    - Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
    - Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
    - Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

    Let's be Instagram friends: https://instagram.com/stephtay...

    • 13 min

Customer Reviews

4.9 out of 5
347 Ratings

347 Ratings

AshCamCoaching ,

Actionable Goodness

I love how each of your episodes are so relatable, direct and actionable. Currently binging them across the long weekend ready to make some big changes in my business next week. Thank you for the inspiration!

syl083 ,

Repetitive

Some good tips but after listening to it for about a year it’s become highly repetitive. I think 3 episodes a week makes it difficult for anyone to keep creating original content. Maybe consider doing interviews or mix it up a bit

Bbenge ,

She’s a clever girl

One of my favourite things to do every week is to listen to Steph Taylor’s Imperfect action. Just about every episode, I have to pause and write notes. Never disappoints.

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