Lean Mean Marketing Teams | CMOs discuss Modern Marketing Team Structures, Agile Marketing and Leadership Lessons Ty Hayes from Growth Generators

With Shay Howe, CMO at ActiveCampaign.
Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign.
In this episode, we discuss: 
Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company. 
How the marketing team is structured including the sub-teams within the three pillars of (1) Demand (2) Brand (3) Partnerships.
Agile Marketing practices used at ActiveCampign. Shay shares a specific example of how Agile Marketing helped activate a target e-commerce vertical. (Find out how Growth Generators can help your team implement Agile Marketing)
The role of the Marketing Operations function within the team and how it has been leveraged to optimise value.  
How AI, data and analytics as well as customer interactions are used to inform marketing activities and strategy as well as drive customer centricity.
Though the ActiveCampaign marketing team are operating within a hyper-growth organisation, we are confident that the tips, reflections and strategies that Shay shares will be relevant to any modern marketing team no matter the size. 
Enjoy the show!
P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. 
References
Find out more about ActiveCampaign
Patrick Lencioni - The 5 Dysfunctions of a Team 
Chris Zook and James Allen - The Founder's Mentality 
Elad Gill - The High-Growth Handbook 
Chris Voss - Never Split the Difference  
Contact Shay
  Find Shay on LinkedIn and mention you heard him on the podcast. 

Contact Growth Generators
Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Follow or connect with Ty on LinkedIn.
Help us help you
Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
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We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
This podcast was produced by Ty Hayes and edited by Clare Ryan.
 

 
Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode.
In this episode, we discuss: 
What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue
Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for delivering to really leverage their expertise and potential
How to grow and scale a Marketing Ops team from small 1-3 person team to a fully loaded team of 15-20+ people
What CMO’s should look for when looking to hire a full package marketing ops lead. 
Mike's thoughts on the future of AI and how Marketing Ops are well-positioned to harness this.
 
If you are considering incorporating more firepower into your team by optimising how your team interacts with systems, technology and data - a Marketing Ops function could be what you need. This episode may provide some useful strategies and thought-starters on how you can do this.
 
Enjoy the show!
 
P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with all the tips and strategies laid out in an easy-to-read format. 
References
Find out more about marketingops.com  and their upcoming event in November 2023 MOps-Apalooza 2023
State of the Marketing Operations Report by marketingops.com  
Darrel Alfonso’s LinkedIn Post with a visual describing the difference between a small, mid-sized, and large marketing operations team. See Darrel’s LinkedIn profile here: https://www.linkedin.com/in/darrellalfonso/ 
 
Contact Mike
 Find Mike on LinkedIn and mention you heard them on the podcast. 
 
Contact Growth Generators
Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 5-stage transformational framework. Follow or connect with Ty on LinkedIn
 
Help us continue to help you
Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
Please take a moment to rate and review us on your favourite platform.
 
We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
 
This podcast was produced by Ty Hayes and edited by Clare Ryan.
 
 

With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education.
In this episode, we discuss: 
The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification and crafting future state design principles.
How Sheena engaged the team and executive along the re-design process to get their buy-in and insights.
How Gemma and Sheena implemented Agile Marketing at Keypath and the key drivers for this.
The incredible results Keypath has achieved (and challenges they have had to overcome) with the new team structure complemented by an agile implementation.


Full disclosure, Keypath is a client of Growth Generators but the outcomes and learning were too good not to share!
According to a recent Gartner study, Seventy-five per cent of CMOs are facing increased pressure to “do more with less” to deliver profitable growth in 2023. Because of this, 86% of marketers said they must make significant changes to how the marketing function works to achieve a sustainable result.  (Gartner 2023 CMO Spend and Strategy Survey)
So, this episode may provide some useful strategies and thought-starters on how you can do this.
Enjoy the show!
P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Sheena and Gemma, with all the tips and strategies laid out in an easy-to-read format. 
References
Dr Seuss - Oh, the Places You’ll Go! 
Mikael Krogerus and Roman Tschäppeler -  The Communication Book
 
Contact Sheena 
Find Sheena and Gemma on LinkedIn and mention you heard them on the podcast. Find out more about Keypath Education
Contact Growth Generators
Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework.
Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show.

Help us continue to help you
Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
Please take a moment to rate and review us on your favourite platform.
 
We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
This podcast was produced by Ty Hayes and edited by Clare Ryan.
Thank you and enjoy the show!

Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode.
We discuss: 
How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share)  her work plans and objectives. How Jessica managed different impressions between the marketing and executive teams and her approach to communicating the purpose and story of the marketing team internally. How Jessica significantly improved strategic and team alignment by collaboratively facilitating the creation of a set of OKRs within the marketing department. Jessica provides a sample of OKRs used within the Calendly marketing team.  The overall marketing team design at Calendly and how Jessica’s prior experience in creating a  product-led growth business positioned her to lead the team as CMO. Jessica explains her clear and logical two-step decision-making process when deciding whether to go in-house or outsource certain resources to agencies.  The crucial role that marketing plays in supporting customer retention efforts and how Jessica’s team works with sales to ensure this support is nurtured. P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Melissa, with all the tips and strategies laid out in an easy-to-read format. 
Adam Grant - Give and Take  Patrick Lencioni - Overcoming the Five Dysfunctions of a Team Brene Browne's work on Vulnerability   Contact Jessica
Find Jessica on LinkedIn and mention you heard her on the podcast. Find out more about Calendly     Contact Growth Generators
Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Help us continue to help you
Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform.   We love hearing from our listeners, and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Lewis Hallam.
Enjoy the show!

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast 
In this episode, we discuss the following: 
Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years
The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing
The importance of self-empowerment in the team

The role of agile software and what to consider when choosing a tool

The watch-outs and mistakes that most teams make when getting started with agile marketing 

The keys to a successful agile marketing rollout The imperfect nature of Scrum and how perfectionism can be the enemy of any Agile implementation. 
Frank is a pioneer in the Agile Marketing space having hosted his podcast since 2010, and has rolled out Agile Marketing in many different incarnations for varying team sizes in multiple technology companies.
Enjoy the show!
P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Frank, with all the tips and strategies laid out in an easy-to-read format. 
References
The 6th Annual State of Agile Marketing Report by Agile Sherpas 
The Agile Marketing Alliance Podcast Featuring Ty Hayes (5 April 2023)
Contact Frank Days
 Find Frank on LinkedIn and mention you heard him on the podcast. Find out more about the Agile Marketing Alliance 
Contact Growth Generators
Find out how Ty and Growth Generators can help you implement Agile Marketing in your company through their training, coaching and consulting services.
Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show.

Could you help us continue to help you?
Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
Please take a moment to rate and review us on your favourite platform.
We love hearing from our listeners, and your ratings and feedback help us continue to attract the best guests and improve the show. 
This podcast was produced by Ty Hayes and edited by Lewis Hallam.
Thank you, and enjoy the show!
 

With Melissa Reeve, Co-Founder of the Agile Marketing Alliance
In this episode, we discuss: 
An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation
Some key principles of SAFe including the principle of organising agile teams around delivered value
How multiple agile teams can perform work in strategic alignment using Agile Release Trains and Product Increment Planning. 
The Weighted Shortest Job First (WSJF) prioritisation tool used in SAFe (but has application to marketing teams whether they are using agile or not)
Investments that marketing teams/organisations must make to scale agile marketing successfully.
Enjoy the show!
P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Melissa, with all the tips and strategies laid out in an easy-to-read format. 
References
The Scaled Agile Framework 
The Agile Marketing Manifesto
Contact Melissa Reeve
Find Melissa on LinkedIn and mention you heard her on the podcast. Find out more about the Agile Marketing Alliance
 
Contact Growth Generators
Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework.
Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show.

Help us continue to help you
Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
Please take a moment to rate and review us on your favourite platform.
 
We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
 
This podcast was produced by Ty Hayes and edited by Lewis Hallam.