Hello My Fellow Lashpreneurs!
- Are you toying with whether you should venture out on your own to start your very own lash business?
- Have you been an independent contractor or room renter for a while, but stumped on how to build a larger clientele...or even better, one that's willing to pay full price?
- Have you booked yourself solid with an amazing clientele and are overworked, exhausted and frustrated that you have no life outside of lashing?
- Are you sick of Groupon clients?
- Are you tired of working harder and not smarter?
- Are you an accidental business owner and are clueless about the ins and outs of running a business?
If you said "YES!" to any of those questions, then you have come to the right place my friend! The Lashpreneur is for those of you looking for answers, guidance and practical tips that you can implement into your lash business TODAY to START, BUILD, and GROW a thriving Lash Business on your own terms!
Also check out https://www.thelashpreneur.com for all sorts of lash biz golden nuggets and how we can work together to take your lash biz to the next level!
I welcome and congratulate you on taking the first step towards stepping into your badass business self!
Have a good one!
128: 3 Ways To Make More Money In Your Business This Year
2020 was undoubtedly a year of struggle for the beauty industry... But your business does not have to have the same fate in 2021! In fact - using these three tips, you can start to implement a plan in order to make more money in your business this year. In this episode, I will share my top three tips and tricks that I used to grow my lash business to from zero to 6 figures.
Additionally, we are having a contest exclusively for Lessons of a Lashpreneur show listeners! To enter for a chance to win a FREE VIP coaching session with me and be featured on the podcast, head to www.thelashpreneur.com/coachingcontest.
127: How To Become a Facebook Ads Master Ft. Zach Spuckler
If you've ever been tempted one too many times by the "boost this post and reach XYZ amount of people" button on Facebook... this episode is for you!
I'm so happy to have my friend and Facebook ads guru, Zach Spuckler, give us his best tips and tricks on how to run a successful and profitable facebook ad campaign. Just like anything else in marketing... you need to have strategy, intention, and most of all, a well thought out plan for your facebook ad campaign. Zach shares you how he was able to grow and scale his business using facebook ads, and how he now helps tons of entrepreneurs, including beauty business owners, do the same for their business.
Find out more about Zach here at:
126: How Do Customers Find You
Have you ever wondered how your customers find you? Or have you ever wondered what your potential customers find when they Google your business? I mean think about it... Have you ever paid for a service, or spent money on anything really, without doing some digging?
In order for someone to book with you and become a loyal client, the things that they find on the internet about you need to be positive, inviting, and clearly present the value of what you offer as a beauty service provider. In this episode, I am going to dive into where exactly your customers find you, what areas you should focus on promoting, and how to make your online presence a great experience for potential customers.
AND... A special treat for you! After much request from our audience, I am giving you a behind the scenes look into how we record The Lessons of a Lashpreneur Show Podcast! Click here to tune in.
125: How To Grow Your Instagram Account and Boost Engagement with Jamie Dana
As a business owner, social media marketing can be a huge asset to generate revenue and get new clients.
But what are the best practices for Instagram? How can you use Instagram in a way that actually creates results in your business? And I get it, Instagram has soooo many different options for content: stories, videos, feed posts, reels, oh my! So how do you know what REALLY works?
In this episode, I am so happy to have my friend Jamie Dana give you her top tips, tricks, and hacks on how to grow your instagram and how it can be used as a major marketing tool in your business. Jamie is a hair stylist educator and instagram guru. We dive into:
Types of content to prioritize How the algorithm ACTUALLY works Engagement and growth hacks How to create the best and most effective Instagram strategy for your business Find out more about Jamie and her business on her Instagram page at @jamiedanahairstylist.
124: Q&A Edition to your Lash Biz Questions
In this special edition of The Lessons of a Lashpreneur Show, I am answering the most burning biz questions from our very own audience! On today's episode I will be answering the following questions:
1) What makes a service outstanding? How do you get clients to come back?
2) Why am I not gaining any traction from my IG on getting booked, even worse touch up appointments or clients raving of my work. What am I missing?
3) How do I grow my business in a small town, where my previous salon (who is best known in town) keeps trying to ruin it?
4) How do I take my biz from a small studio to an empire?
If you want your questions to be answered on the next Q&A edition of our show, submit your questions here at www.thelashpreneur.com/coffeechat!
123: How to Uplevel Your Client Experience on the Cheap
When it comes to having a successful lash business, your skill set is only half of the battle.
You could be the best lash artist west of the Mississippi, but if you don't have an excellent client experience that includes a clean, relaxing, and comfortable place for them to relax and unwind during the appointment, they are likely not going to want to invest their money into you as a lash artist. When clients are getting their lashes done, that is a treat for them. They are making an investment into you as an artist, the transformation you provide, AND the experience that you can give them.
In this episode I am giving you my top tips and tricks to ensure that your clients are provided with the best client experience possible. And the best part? All these things are not only super simple, but super cheap! Claim my free download here at www.thelashpreneur.com/clientexperience to get your A-Z client experience checklist!
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Love Love Love Lashpreneur
I can’t get enough of your content Tara, I admire your “No BS” attitude toward business and the lash industry. I find so much value in every topic you discuss. Sincerely thank you!