Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think from Mintel, the world’s leading market intelligence agency. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.
Episode 63: Chinese New Year: Innovative brand campaigns and shifting consumer behaviour
In the official first episode of season three, host Matthew Crabbe welcomes analysts from across Asia-Pacific to discuss what's trending in the run-up to Chinese New Year - from innovative products and services to new marketing campaigns. While the essence of New Year celebrations and traditions will endure, there will be changes - big and small, temporary and long-lasting - that impact consumer behaviour. Looking across the beauty, foodservice, fashion, retail, entertainment, travel, gifting, and social media categories, they spotlight the success or failure of special/limited edition products, influencer campaigns, and cross-category partnerships. What's different this year? How are brands adapting? And what role does mental wellness play? Join Matthew to find out.
Host: Matthew Crabbe, Director of Mintel Trends, APAC.
Guests: Laurie Du, Senior Analyst, Mintel Beauty & Personal Care;
Victoria Li, Senior Analyst, Mintel Trends, APAC;
Huiqi Ong, Consumer Lifestyles Analyst, Mintel Reports Asia.
Episode 62: Super Bowl Episode: An advertising event unlike any other
With Super Bowl LV less than a week away, Mintel experts anticipate the cultural impact of the most-watched US TV broadcast event in the context of a divided nation, an economic crisis, and a global pandemic. They explore the challenges facing advertisers as they struggle to find the right tone and grab attention. With some big names and veteran Super Bowl brands dropping out of the ad lineup, what is the right move for smaller brands and those still participating? What lessons should brands and marketers take away from the event and what impact will it have on the industry going forward? Join the analysts as they discuss these topics and more, including second-screen viewing and Zoom tailgates.
Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.
Guests: Colin O'Brien, Consumer Insights Analyst, Sports, Mintel Reports US, Sara Nettesheim, Consumer Insights Analyst, Social Media, Mintel Reports US, Nick Batt, Senior Research Analyst, Mintel Comperemedia.
Episode 61: Special Episode: The rise of vegan food and drink
Ahead of the start of season three, we have a special episode today with a discussion on the popularity of Veganuary - the annual challenge of following a vegan lifestyle for the month - and the future of plant-based foods. With January already a time when many consumers make new year's resolutions often for better health and wellness, Mintel global food and drink experts and Veganuary CEO, Ria Rehberg, chat about some of the reasons why the vegan trend is gaining momentum (and mainstreaming in some markets) around the world, as well as what food, drink, and foodservice brands need to consider when developing innovative strategies to support vegan and plant-based products and campaigns.
Host: Edward Bergen, (Mintel Global Food and Drink Analyst).
Guests: Dasha Shor (Mintel Global Food Analyst),
Ria Rehberg (Veganuary CEO).
Episode 60: 2021 outlook: What brands need to know about consumer spending
In our Season Two Holiday Bonus episode, the Little Conversation hosts discuss the year ahead and share their predictions for how consumer spending, demand, and optimism (or lack thereof) will impact markets worldwide. We saw some trends, like the rise in ecommerce, accelerate in 2020. Others experienced fundamental shifts, like the focus on local business. What is the trajectory of these changes and will they stick? The events of 2020 have resulted in a consumer divide: those who are eager to get back to pre-pandemic habits, to 'revenge spend', travel, and make up for time lost during lockdowns; and those who will keep their newly-adopted habits and spending practices, still cautious to re-enter in-person experiences and favouring quality over all else. Brands' strategic planning for 2021 must take this divide into account as everything from urban spaces, convenience shopping, and wellbeing to sustainability, transparency, and value come into question. Listen now to find out what's coming in 2021!
Mintel's 2021 Global Consumer Trends and 2021 Global Food and Drink Trends are referenced in this episode. Mintel clients can learn more by logging in to clients.mintel.com now or speaking with their Account Manager. For everyone else, check out mintel.com in January for summary insights.
Host: Dana Macke (Associate Director, Mintel Reports US, Lifestyles and Leisure).
Guests: Andrew Davidson (SVP/Chief Insights Officer),
Matthew Crabbe (Director of Mintel Trends, APAC),
Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK),
Edward Bergen (Global Food and Drink Analyst),
Andrew McDougall (Associate Director, Global Beauty and Personal Care).
Episode 59: 2020 holiday shopping season: Make or break for retailers
In the season two finale, Mintel retail experts look ahead to the winter holidays. We know there is a willingness from consumers to have a good holiday season, given the events of the last year, but what barriers could stand in their way? How important are cleanliness, safety, and convenience? With discounting now expected, how else can retailers show value? Experiences were a popular gift in 2019; how will that evolve this year given social distancing restrictions? The consumer experts share their opinions and make recommendations for how retailers should engage with consumers during the festive time of year.
Host: Samantha Dover (Senior Beauty and Personal Care Analyst, Mintel Reports UK).
Guests: Nick Carroll (Associate Director, Retail, Mintel Reports UK),
Alexis DeSalva (Senior Research Analyst, Retail and eCommerce, Mintel Reports US).
Episode 58: Vices: Moderation, mental health, community, and culture
Most consumers have them; many have grown during the global pandemic. From indulgent food and drink to enticing gaming and gambling, vices have been a part of human history from the very start. In this episode, Mintel analysts discuss what makes a vice so 'bad', its impact on cultures and mental health, its role in entertainment and emotional release, as well as what brands must do to help consumers balance between extremes. While vices make for good (bad) headlines, they also provide catharsis, security and community. Listen now to find out what that means for consumer and companies today.
Host: Edward Bergen (Global Food and Drink Analyst).
Guests: John Poelking (Senior Gaming Analyst, Mintel Reports US),
Marcia Mogelonsky (Director of Insight, Mintel Food and Drink),
Jonny Forsyth (Associate Director, Mintel Food and Drink).