111 episodes

Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.

Mintel Little Conversation Mintel Little Conversation

    • Business
    • 4.0 • 4 Ratings

Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.

    Episode 110: How can brands engage the growing number of 'hyper fatigued' consumers?

    Episode 110: How can brands engage the growing number of 'hyper fatigued' consumers?

    Host Andrew Davidson is joined by technology, travel and consumer trend experts for a discussion about the 2023 Mintel Global Consumer Trend 'Hyper Fatigue'. The trend predicts that instead of trying to keep up with technology, consumers will be tempted to give up entirely and return to the ease of tactile pleasures. As the pandemic, economic uncertainty and geopolitical tensions impact consumers differently, what role should brands play to support and engage? How concerned should marketers be with influences like social media and choice paralysis? And how can brands capitalise on the way consumers are feeling? Listen now to learn how brands can help consumers and themselves!
    For even more insight on changing consumer behaviour, market expertise and strategic recommendations to drive better business decisions faster - now and in the future - download the FREE 2023 Global Consumer Trends report (https://mintel.com/global-consumer-trends).
    Interested to know what else Mintel predicts for consumers in 2023? Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).
    Visit the Mintel Store to explore all our wellbeing-centered research and buy a report today (https://store.mintel.com/industries/health-and-wellbeing).

    Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

    Guests: Thomas Slide, Media and Technology Category Director, Mintel Reports UK.
    Narmada Sarvanantha, Mintel Trends Analyst, UK and Ireland.
    Michael Gallinari, Senior Travel and Leisure Analyst, Mintel Reports US.

    • 49 min
    Episode 109: Evolution of the Gaming Industry

    Episode 109: Evolution of the Gaming Industry

    Host Samantha Dover is joined by gaming industry experts Brian Benway and Zach Emmanuel as they discuss the future of the gaming industry, including social media participation, game streaming, and the development of VR and AR technology. What are the opportunities for in-game advertising and sponsorship? What can brands do to address diversity in gaming and how can they provide a safe space for gamers? Listen now to find out more about games, gamers and the gaming industry.
    For all the research and insights on the gaming industry, browse our technology reports. Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community. (https://mintel.com/mintel-newsletter).
    Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.

    Guests: Brian Benway, Analyst, US Gaming Report.
    Zach Emmanuel, Technology Analyst, Mintel Reports UK.

    • 48 min
    Episode 108: Beauty and Personal Care Consumer Trends for 2023 and beyond

    Episode 108: Beauty and Personal Care Consumer Trends for 2023 and beyond

    Looking ahead to 2023, host Andrew McDougall and beauty industry experts Sarah Jindal and Vivienne Rudd share a preview of the three trends Mintel predicts will impact consumer demand for beauty in the coming year, including brand and product examples and recommendations for marketing strategy and product innovation development over the next five years. The specific and bold trends explore how ongoing uncertainty and new challenges are causing evolutions to foundational consumer behaviours centred around sustainability, value, wellbeing and experiences. Listen now to learn more about the 'Beauty Rx', 'Evolved Self-Care' and 'New Rules Of Engagement' trends!
    For all the research and insights on what beauty and personal care consumers want and why—now, next and in the future—download the FREE 2023 Mintel Global Beauty and Personal Care Trends—a summary of three trends (mintel.com/beauty-trends).

    For insight into changing consumer behaviour, global market expertise, and strategic brand recommendations, download the FREE 2023 Mintel Global Food and Drink Trends—a summary of four of the trends (mintel.com/global-food-and-drink-trends).

    Interested to know what else Mintel predicts for consumers in 2023? Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community (mintel.com/mintel-newsletter).

    Host: Andrew McDougall, Director, Mintel Beauty & Personal Care.

    Guests: Sarah Jindal, Senior Director, Beauty, Personal Care and Household Research, Americas.
    Vivienne Rudd, Director of Global Innovation and Insight, Beauty and Personal Care

    • 37 min
    Episode 107: Food and drink consumer trends for 2023 and beyond

    Episode 107: Food and drink consumer trends for 2023 and beyond

    Host Andrew McDougall is joined by the brilliant minds behind Mintel's new 2023 Global Food and Drink Trends to discuss their predictions for the future of consumer behaviour and what that means for food and drink brands around the world. Centred around global crises, climate change, mental performance, the overwhelmed consumer and space, this year's trends make recommendations for brands to reassure consumers who continue to be challenged to adapt to a precarious world. Find out why and how brands should support value-conscious consumers, provide efficient product formats and encourage consumers to take pleasure in food and drink in 2023 and beyond. 
    For insight into changing consumer behaviour, global market expertise, and strategic brand recommendations, download the FREE 2023 Mintel Global Food and Drink Trends—a summary of four trends (mintel.com/global-food-and-drink-trends).

    For in-depth insight into, and analysis of, all eight of the 2023 Global Food and Drink Trends, clients should log in now. Everyone else, please get in touch (mintel.com/mintel-food-drink/request-more-information). 

    Interested to know what else Mintel predicts for consumers and brands in 2023? Get access to all of our free research by subscribing and becoming a member of the Mintel Spotlight community (mintel.com/mintel-newsletter).


    Host: Andrew McDougall, Director, Mintel Beauty & Personal Care.

    Guests: Jenny Zegler, Director, Mintel Food & Drink and Mintel Global Consumer.
    David Faulkner, Director, Mintel Food & Drink.
    Alex Beckett, Director, Mintel Food & Drink.
    Ayisha Koyenikan, Associate Director, Mintel Food & Drink.

    • 36 min
    Episode 106: LIVE from Money 2020: Interview with Navy Federal CMO Pam Piligian

    Episode 106: LIVE from Money 2020: Interview with Navy Federal CMO Pam Piligian

    In this special episode, host Andrew Davidson sits down with Pam Piligian, CMO, Navy Federal Credit Union, live at the Money 20/20 conference - the largest global fintech event enabling payments and financial services innovation for connected commerce. Hear Pam's opinion on the evolution of the role of the CMO, how she is navigating the marketing landscape in volatile times and how Navy Federal is addressing the macro environment where US consumers are still spending but the drumbeat of rising rates, inflation and recession is getting louder. Listen now to find out how personalisation at scale and 'listening loudly' are driving results. 
     
    Sign up to access Mintel's free research and subscribe to become a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).
    Join the conversation on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to tell us what you think and share your ideas for an episode topic!  
    Host: Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

    Guests: Pam Piligian, CMO, SVP, Navy Federal Credit Union.

    • 12 min
    Episode 105: How brands should respond to the rising cost of living

    Episode 105: How brands should respond to the rising cost of living

    Host Sam Dover gathers a group of consumer lifestyle, personal finance and economic experts to answer questions about the rising cost of living in the UK. What does the data show about consumer optimism for the future and how their priorities are changing, specifically around entertainment, beauty, sustainability, wellness and ethics? How strong is brand loyalty in such a volatile environment where consumers find themselves trading down for better value? What is the experts' best advice for small players navigating this crisis? Listen now to find out! 
    For additional research, insights and recommendations on how brands should navigate the cost of living crisis, check out our on-demand 2022 British Lifestyles webinar (https://register.gotowebinar.com/register/8947013513475903245?source=Event+page+website).
    Sign up to access Mintel's free research and subscribe to become a member of the Mintel Spotlight community (https://mintel.com/mintel-newsletter).
    Join the conversation on LinkedIn (https://linkedin.com/company/mintel) and Instagram (https://instagram.com/mintelnews/) to tell us what you think and share your ideas for an episode topic!  
    Host: Samantha Dover, Category Director, Mintel Beauty & Personal Care.

    Guests: Toby Clark, Director of EMEA Research, Mintel.
    Richard Shepherd, Category Director, B2B, Social and Economic Research, Mintel Reports UK.
    Francesca Smith, Consumer Lifestyles Analyst, Mintel Reports UK.

    • 43 min

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