Preparing For SKO Season, Fake Gurus, Finding Success In New Roles, And More | This Month In Sales Enablement

This Month In Sales Enablement is your monthly wrap-up of the fast-evolving Sales Enablement space and its global community.

Your hosts Felix Krueger and Devon McDermott will dial in LIVE from Sydney and Los Angeles to share with you analysis and opinion.

Insights

SKO Season

• Alignment is one of the biggest opportunities that come with sales kick-offs (SKOs)
• Don't forget to share information prior to the event to make sure attendees are engaged and get the most out of the experience
• Reinforcement after the event is crucial to ensure value isn't lost (just like in the context of training!)
• Prioritize content quality over content quantity
• Great speakers are the most cost-effective way to ensure an engaging SKO with little or no budget (leverage internal rock stars, your network, and the networks of senior leaders to source speakers)
• Consider asking attendees to record videos prior to the event or workshop content live during the event to add a new engagement dimension

What are your tips for creating engaging SKO experiences on a budget? Let us know in the comments below!

Enablement "Gurus"

• The loudest voice with the most likes and comments isn't always the one with the most expertise
• Use curated content formats (e.g. podcasts, books, keynotes) as an "expertise filter" to determine who to follow
• Look for data-backed insights to ensure advice isn't just based on opinion
• Experience and track records are two of the key expertise indicators to consider when evaluating advice

Jobs

Are you looking for an Enablement job? Check out the the latest Sales Enablement job board (brought to you by Steffaney Zohrabyan) or add yourself to the Enablement Squad Talent Directory.

Are you a hiring manager looking for great talent? Message Steffaney Zohrabyan to add your job to her job board or check the Enablement Squad Talent Directory.

Articles

• False Traits of Leadership Potential (Fast Company)
• Should You Fire a Bad Hire? (HBR Ascend on Instagram)

Books

The First 90 Days, Updated and Expanded: Proven Strategies for Getting Up to Speed Faster and Smarter by Michael Watkins

"Whether you’re starting a new job, being promoted from within, embarking on an overseas assignment, or being tapped as CEO, how you manage your transition will determine whether you succeed or fail. Use this book as your trusted guide." - Amazon

Devon's rating: ⭐⭐⭐⭐⭐

The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nick Toman, and Rick DeLisi

"The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the