Selling Cocktails to the Tik Tok Generation with Kahrissa Bell, Mr Consistent

TikTok marketing feel like a mystery to you? Why does some content work so well, while others fail spectacularly?  Well this may be the episode for you. 

This week, Michelle Lomas sits down with Kahrissa Bell, Chief Brand Officer at pre-made cocktail mixer brand Mr. Consistent to talk about successful marketing to the Gen Z audience - when you are Millennial.  They talk about breaking down gender stereotypes, brand collaborations and marketing success in TikTok.  

Founded by Kahrissa's husband Jarrad Bell as well as Michael Sebire and Jeremy Davidson, Mr Consistent was created as a way to get high-quality pre-made cocktail mixers into distribution, mainly to sell to venues to make business through the bar flow fast. To find out more about Mr Consistent, check them out here: https://www.mrconsistent.com.au

FLEX YOUR HUSTLE - Brought to you by Commission Factory. 

If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk

Flex Your Hustle is created and produced by Ampel.

Hosted by Michelle Lomas.

Director of Audio Production Stuart Buckland.

Executive Producer Josh Butt. 

Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory

For more information visit ampel.com.au or email us at info@ampel.com.au

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