26 episodes

Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business.  Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat.  

It’s time for marketing to get a hustle on .....and that is where the 'Flex Your Hustle' podcast by Commission Factory comes in!

Hosted by marketing consultant, content expert and General Manager of Ampel Michelle Lomas, 'Flex Your Hustle' will introduce you to amazing marketers that you have probably never heard of. The ones who had zero marketing experience and managed to build multi-million dollar businesses by hustling. The little e-comm side hustle that made millions in their first year selling socks, or the local beauty brand who has just cracked the global market. 

How did they do it? What did they learn along the way?  It’s all about the hustle. 

Join us each week to be inspired by these success stories who share one thing in common, they did marketing differently.  

FLEX YOUR HUSTLE - Brought to you by Commission Factory. 

If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk

Flex Your Hustle is created and produced by Ampel.

Hosted by Michelle Lomas

Development Producer Brittany Frappell,

Director of Audio Production Stuart Buckland.

Executive Producer Josh Butt. 

Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory

For content enquiries or feedback, please email Brittany at brittany@ampel.com.au

For more information visit ampel.com.au or email us at info@ampel.com.au

Flex Your Hustle Commission Factory

    • Business
    • 5.0 • 7 Ratings

Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business.  Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat.  

It’s time for marketing to get a hustle on .....and that is where the 'Flex Your Hustle' podcast by Commission Factory comes in!

Hosted by marketing consultant, content expert and General Manager of Ampel Michelle Lomas, 'Flex Your Hustle' will introduce you to amazing marketers that you have probably never heard of. The ones who had zero marketing experience and managed to build multi-million dollar businesses by hustling. The little e-comm side hustle that made millions in their first year selling socks, or the local beauty brand who has just cracked the global market. 

How did they do it? What did they learn along the way?  It’s all about the hustle. 

Join us each week to be inspired by these success stories who share one thing in common, they did marketing differently.  

FLEX YOUR HUSTLE - Brought to you by Commission Factory. 

If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk

Flex Your Hustle is created and produced by Ampel.

Hosted by Michelle Lomas

Development Producer Brittany Frappell,

Director of Audio Production Stuart Buckland.

Executive Producer Josh Butt. 

Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory

For content enquiries or feedback, please email Brittany at brittany@ampel.com.au

For more information visit ampel.com.au or email us at info@ampel.com.au

    Building Brand through the Customer Experience with Verity Rowe, Lululemon

    Building Brand through the Customer Experience with Verity Rowe, Lululemon

    Can performance drive brand? And how can lower funnel tactics enhance the brand experience? 
    In the final episode of the season, host Michelle Lomas  speaks to Verity Rowe, the Marketing Manager at Lululemon. They discuss how Lululemon has managed to build and grow their sales, without promotion or couponing - no easy feat in today’s climate. And how the brand continues to leverage affiliate marketing successfully, despite their strategy. 
    Listen in as Verity also shares the way in which they are tracking the holistic effect of affiliate marketing across their entire marketing plan, and the surprising results. 
    Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 
    Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  
    Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Alan Fang
    See omnystudio.com/listener for privacy information.

    • 25 min
    Personalising the Shopping Experience with Julie Stevanja, Wrapd (Formerly Her Black Book)

    Personalising the Shopping Experience with Julie Stevanja, Wrapd (Formerly Her Black Book)

    In this special publisher spotlight episode of Flex Your Hustle host, Michelle Lomas sits down with Julie Stevanja, the co-founder of Wrapd.ai, formerly Her Black Book. Julie and her twin sister founded the original Her Black Book with a mission to make shopping easier and more personalised, and to help consumers discover new and exciting brands.  As the newly rebranded Wrapd, they hope to take this even further and open up the market to a broader, and more male audience. 
    In this Episode, Julie and Michelle talk about the new rebrand to Wrapd, what it means for the consumer and brands, and discover the interesting ways Wrapd are creating holistic campaigns that help move product and build brand.
    Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 
    Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  
    Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy: Michelle LomasAudio Editor: Alan Fang
    See omnystudio.com/listener for privacy information.

    • 20 min
    The Future of Affiliate Marketing with Matthew Lloyd, MySale

    The Future of Affiliate Marketing with Matthew Lloyd, MySale

    Curious about what the future may hold for affiliate marketing and how to tap into this exciting channel to build customers and brand? 
    In this episode of Flex Your Hustle host, Michelle Lomas sits down with Matthew Lloyd. Matthew has been working in the affiliate marketing space since the early 2000’s and has seen a lot when it comes to the evolution of affiliate marketing. Matthew has worked in businesses like MySale, Catch and more, and has tried and tested the best affiliate marketing has to offer.
    In this compelling discussion, Matthew and Michelle deep dive into the predictions of what’s next in the affiliate marketing space, and discuss best practice to leverage this incredibly rich territory to build both brand and drive acquisition. 
    Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 
    Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  
    Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Alan Fang
     
    See omnystudio.com/listener for privacy information.

    • 28 min
    Social Commerce & How Creators are Influencing the Way We Shop, with Scrunch

    Social Commerce & How Creators are Influencing the Way We Shop, with Scrunch

    In this special webinar of Flex Your Hustle, we feature a recent compelling panel discussion on the growth of Influencer marketing and how creators are impacting change in the way we shop - and the way we market our products. 
    This panel is hosted by Danielle Lewis from Scrunch. She is joined by guests Isabella Cavallaro, who is a Key Account Manager at Commission Factory, and Jye Beckett, the Chief Marketing Officer at Elite Supplements. 
    Listen as this expert panel discusses the ways to navigate the content creator landscape, best ways to identify influencers and content creators that will work for you, and also how to leverage the benefits of affiliate marketing to drive sales. 
    Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 
    Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  
    Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle Lomas
    See omnystudio.com/listener for privacy information.

    • 36 min
    Data-Driven Innovation for Purpose with Sam Wood, Azura Fashion Group

    Data-Driven Innovation for Purpose with Sam Wood, Azura Fashion Group

    Think you are up to date on ‘what’s next’ in business? How about creating a data-driven engine that powers your business, by anticipating customer demand at a local level to make an environmental impact and support the circular economy…
    In this episode of Flex Your Hustle host, Michelle Lomas sits down with Sam Wood, the dynamic founder and CEO of Azura Fashion Group. Azura Fashion Group is a global fashion business that is redefining the luxury and fashion industry with its innovative approach. With a mission to promote sustainable fashion practices and facilitate the circular economy.
    Sam Wood has dedicated his career to creating a positive impact on the world and was named NSW Young Entrepreneur Of The Year In Fashion in 2021 & 2022.As an experienced entrepreneur, Sam has a unique vision for harnessing technology to make luxury fashion accessible and affordable to customers. His data-driven approach, expertise in edge technologies, and passion for delivering the best products and deals has been instrumental in the growth and success of Azura Fashion Group.
    In this episode, Sam shares the story behind Azura Fashion Group, the future of the business with the launch of Azura Reborn, and the great innovation in Influencer marketing that is redefining how influencers are engaged to sell products. 
    Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 
    Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  
    Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Alan Fang
    See omnystudio.com/listener for privacy information.

    • 25 min
    Adapting to the Customer Journey(s) with Sam Viney, Lounge Lovers

    Adapting to the Customer Journey(s) with Sam Viney, Lounge Lovers

    Sometimes the customer journey is clear. Simple needs state, followed by quick research and then the decision is made. But what happens when the journey is not so clear, and the variables that make up a decision are too many to plan? In this episode of Flex Your Hustle, Michelle Lomas speaks to Sam Viney, CEO at Lounge Lovers. The company was founded by Derek Kerr, with the mission to give customers access to great-looking furniture at exceptional value. Sam was brought onto the business 2 years ago to take this fast growing startup and transform it into the omnichannel business it is today. Having worked for various retail companies including the powerhouse Aldi brand, Sam was surprised to find that the world of lounge shopping, and the customer journey was a little different to what he was expecting, and it was time to find a new way of marketing to adapt to their customers unique needs. 
    Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 
    Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  
    Host: Michelle Lomas.Executive Producer: Josh Butt Head of Strategy & Development: Michelle LomasAudio Editor: Carter Quinn
    See omnystudio.com/listener for privacy information.

    • 34 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

The Angry Chimp ,

Learning a lot!

Great tips for marketers about overcoming obstacles and how to hustle!

Britzky11 ,

Feels like an inside scope to hustle marketing

Loving listening to this podcast, I’ve always wondered how founders beat competitors or how their marketing out played others, learning a lot from this show!

@JBmate_2022 ,

inspiring

this sounds very inspiring. I have a small biz and keen to hear how to do marketing differently. Great name too… everyday does feel like a hustle when you’re running a small biz!

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