100 episodes

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

SMC: School Marketing and Communications imageseven

    • Business
    • 4.9 • 10 Ratings

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

    200: School marketing and communications bonanza!

    200: School marketing and communications bonanza!

    School marketing and communications with Charlie Maughan and Rita Kilroy
    It’s Episode 200! In this milestone episode, Charlie and Rita are joined by several wonderful team members from imageseven to discuss all things school marketing and communications. We hope you enjoy this special episode!
    01:30 – How to execute the perfect video/photoshoot – Dean Smith 06:24 – Perfecting your digital advertising spend – James Tindall 11:13 – Building your online community – Mikayla Coombes 15:25 – Learnings from a designer – Pete Ion 19:32 – How to understand your prospective parent – Suzanne Willcock 24:14 – Determine the right blog content strategy for your school – Eleisha Perez 27:22 – School events as marketing opportunities – Cassandra Kirkpatrick 32:36 – How to deliver the perfect yearbook – Vanessa Klomp 37:24 – Canva – a designer’s working relationship – Imogen Smith 42:02 – Nailing your social media content strategy – Isabella Tranchita 48:19 – What makes school web design great – Jing Song 53:41 – The future of school marketing – Andrew Sculthorpe Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    • 58 min
    199: Combating low consumer confidence and what the Kardashians did next

    199: Combating low consumer confidence and what the Kardashians did next

    Charlie and Rita start this episode discussing the news that social media juggernauts Kylie Jenner and Kim Kardashian have taken aim at Instagram amid the platform’s latest changes to compete with TikTok. With a combined follower base north of 685 million followers, this is no laughing matter – something Snapchat is acutely aware of. In the Deep Dive, the focus turns to reports from the UK that consumer confidence is sliding to its lowest ever score and how school marketers can prepare to combat parent uncertainty. Finally, it’s Rave time (not that kind of rave!), as Charlie and Rita look at a great graphic from Canva that highlights common design principles school marketers should keep in mind.
    Episode links:
    Kim Kardashian and Kylie Jenner share Instagram criticism Instagram responds to backlash … Consumer confidence ‘a whisker away’ from lowest-ever score 20 Important Design Principles Explained With Simple Illustrations Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    • 20 min
    198: Is the school newsletter dying?

    198: Is the school newsletter dying?

    In this episode, Charlie and Rita discuss the implications of Elon Musk buying Twitter and what the impact might be for school marketers. They Deep Dive into an article that considers whether the death knell has sounded for fortnightly school newsletters, then have a Rant about a piece in The Educator: ‘Schools need dedicated social media staff — principals’ … but not for the reasons you might think.
    Episode links:
    In rare move, Elon Musk meets Twitter employees to give ‘freedom of speech’ address 21 Ways Independent Schools Can Use Twitter Why the fortnightly school newsletter is dying Schools need dedicates social media staff ­­­— principals Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    • 25 min
    197: Maximising your school’s anniversary and how to reposition your brand

    197: Maximising your school’s anniversary and how to reposition your brand

    This week Charlie is joined in the studio by special guest and former SMC host, Scully, to discuss SMJ podcast’s latest milestone. They consider ways that schools can maximise their own anniversaries and give some tips for school marketers to manage their Heads! In the Deep Dive, the pair get right into brand positioning and how to tell if your school has a positioning problem. Finally, in Rants and Raves, coming off the back of an advertising-laden Australian election season, the hosts cast their votes as to whether schools can (or should) ever run topical ads.
    Episode links:
    Be Positioned or Get Positioned: Do’s and Don’ts for Transforming the Perception of Your Brand
    Koala to Politicians: Keep the ‘lying’ to the bedroom in new campaign via The Royals
     
    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK

    • 21 min
    196: Sonic branding, the meaning of colour and optimum blog length

    196: Sonic branding, the meaning of colour and optimum blog length

    Charlie and Rita go sonic! In this episode, they get and give the lowdown on sonic branding and discuss whether schools are (or should be) ready for it. They share their insights on the optimum length of blogs to maximise your school’s SEO before heading into Rants and Raves, discussing the meaning, psychology and use of colours.
    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
    Episode links:
    Will 2022 be the year of the ‘sonic boom’?
    Does Word Count Impact the Performance of your Posts?
    The Most Popular Brand Colours In Each Industry And Their Impact On Consumers

    • 21 min
    195: Google Analytics updates and a new way to buy out-of-home advertising

    195: Google Analytics updates and a new way to buy out-of-home advertising

    Charlie and Rita get straight into Making News, unpacking updates to Google Analytics and what school marketers need to do to avoid losing their website data. In an interview with Stephen Wruck, Head of Marketing and Enrolments at Queensland’s King’s Christian College, they discuss his experience of CAASie, a new platform that allows you to make low-cost bookings for out-of-home media. Finally, in Rants and Raves, the pair discuss the “world’s first Micro Prospectus”, launched by the University of Nottingham, and try to decide whether they are ranting or raving.
    Episode links:
    Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4
    Time to get ready for your Google Analytics 4 Migration
    CAASie
    University of Nottingham launches Micro Prospectus to cut paper waste
     
    Got more questions? Ask them via smc@imageseven.com.au or imageseven.typeform.com/to/VQIz0PXK
     
     

    • 24 min

Customer Reviews

4.9 out of 5
10 Ratings

10 Ratings

9958577584 ,

Awesome podcast

Really like this one.

CharlieAus ,

Very relevant

A very relevant and interesting podcast that gives great tips for school marketers.

wKjoy ,

Practical articulate and fun

Brad and Scully present school marketing information that is practical and current. They share their knowledge and experience through an obvious friendship and sense of fun. I have listened to most of their podcasts and would definitely recommend to school marketers but also to motivated school Principals and staff - the content will inspire you.

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