154 episodes

How do I create and sell online courses? How do I build an online business? What’s the best way to create passive income? How do I build a personal brand online? How do I leverage things like podcasting, social media and online marketing to grow an online audience? How can I launch and scale a profitable lifestyle business

Welcome to the Stevie Says Social podcast, a weekly show dedicated to answering all of these questions.. and more! Whether you work in a 9-5 and dream of the laptop lifestyle, you’re a service provider tired of swapping time for money, you’re a coach or consultant looking to build their audience and scale with online courses, you’re already in online business and course creation and you’re not getting the results you want, or perhaps if recent world events have forced you to consider another way of generating income, this is the podcast for you.

Each week, you’ll get proven tactics and strategies to teach you how to start, scale and automate an online business, create and launch digital products using webinars, challenges and more, build a rock solid personal brand using platforms like podcasting, social media marketing, email marketing and Facebook Ads, create a signature online course or program, launch a podcast and more.

Hit subscribe now to be notified when new episodes go live.

To download my free Online Course Creation checklist, head to steviesayssocial.com/checklist

Stevie Says Social Stevie Dillon

    • Business
    • 4.9 • 288 Ratings

How do I create and sell online courses? How do I build an online business? What’s the best way to create passive income? How do I build a personal brand online? How do I leverage things like podcasting, social media and online marketing to grow an online audience? How can I launch and scale a profitable lifestyle business

Welcome to the Stevie Says Social podcast, a weekly show dedicated to answering all of these questions.. and more! Whether you work in a 9-5 and dream of the laptop lifestyle, you’re a service provider tired of swapping time for money, you’re a coach or consultant looking to build their audience and scale with online courses, you’re already in online business and course creation and you’re not getting the results you want, or perhaps if recent world events have forced you to consider another way of generating income, this is the podcast for you.

Each week, you’ll get proven tactics and strategies to teach you how to start, scale and automate an online business, create and launch digital products using webinars, challenges and more, build a rock solid personal brand using platforms like podcasting, social media marketing, email marketing and Facebook Ads, create a signature online course or program, launch a podcast and more.

Hit subscribe now to be notified when new episodes go live.

To download my free Online Course Creation checklist, head to steviesayssocial.com/checklist

    Revealed: How to Turn Social Media Followers Into Sales Without EVER Being “Salesy”

    Revealed: How to Turn Social Media Followers Into Sales Without EVER Being “Salesy”

    Posting on social media is the LAST thing you should do. And no, I’m not about to get all “you don’t own your social media accounts” or any other boring, generic advice like that.
    What I quite literally mean, is that when you are building out and implementing  your marketing strategy, the “posting on social media” bit should quite literally be the LAST thing you do when it comes to the order of when to action steps.
    If ALL you have currently done to market and grow your business has been to post on social media, without a clear path to your offers for those people who DO find you on social, this is the podcast episode for you.
    In today’s podcast episode, we are breaking down the “build it backwards” strategy for building out your marketing plan so that everything you do is designed to make sales for you!
    In essence, the secret is THIS: DON’T start posting on social media or implementing ANY sort of visibility strategy UNTIL you are crystal clear on your offer, and you have built out a back end funnel that leads people directly to it.

     So, here’s what to do instead.

    1️⃣ Start With Your Offer
    2️⃣ Build Out Your Funnel
    3️⃣ Create Your Content Plan

    ----

    Want to create, launch and scale a flagship online course?
    Here’s a few ways I can help you:
    1. Apply for My Free, Advanced Private Training on Scaling a Digital Course: Apply for our 12 month, high touch group coaching program Launchpad now and get an invite to the free advanced private training where I hand you my ENTIRE process for creating, launching and scaling a course along with all of the details for Launchpad over at https://www.steviesayssocial.com/launchpad
    2. DM Stevie on Insta: I’d LOVE to chat with you. Shoot through your Online Course questions or alternatively let’s have a chat to see whether you think the Launchpad program could be a good fit for you: https://www.instagram.com/steviesayssocial

    Full show notes for this episode can be found at
    https://steviesayssocial.com/155

    • 24 min
    How Cat Doubled Her Best Launch Results with THIS Strategy

    How Cat Doubled Her Best Launch Results with THIS Strategy

    Would you like to know what strategy Cat Skreiner used to double her best launch results? 

    Cat Skreiner was already a successful course creator when she joined Launchpad in 2022, and had launched her flagship course multiple times before joining us. Cat explains the strategy she used to double her best launch results within months of starting Launchpad. 

    Cat is an energetic business strategist and Human Design guide who works with heart-centred leaders and entrepreneurs seeking to embody their unique energetic design to achieve more ease, flow and abundance in their personal and professional lives. She has fused her 14+ years in digital marketing with Human Design to help her clients catapult their business success and drive impact in their business through the integration and embodiment of their unique energetic gifts. Cat shows her clients how exactly to create a more intentional business, one that is aligned with their design and that allows them to share your greatness with the world in a way that feels easy, fun and abundant. 

    In today's podcast, we break down exactly what strategy she used!

    Episode Summary:

    [2:50] Cat's Career Pivot
    [8:05] Hindsight is a Beautiful Thing
    [14:35] The Beginnings of Cat's Human Design Journey
    [18:55] Refining Cat's Signature Course
    [26:25] How Launching Before and After Launchpad Differed
    [31:34] Cat Explains Her Biggest Takeaways From Launching
    [38:00] The Importance of Purpose
    [42:29] Why Forcing Yourself To Do Something That Feels Wrong Won't Work
    [51:40] Why Cat Found The Done-For-You Aspect of Launchpad Simplified Everything For Her
    More About Our Guest, Cat Skreiner:

    Follow Cat on Instagram:
    https://www.instagram.com/cat.skreiner/
    Website: https://www.catskreiner.com/

    ---- 

    Want to create, launch and scale a flagship online course?
    Here’s a few ways I can help you:
    1. Apply for My Free, Advanced Private Training on Scaling a Digital Course: Apply for our 12 month, high touch group coaching program Launchpad now and get an invite to the free advanced private training where I hand you my ENTIRE process for creating, launching and scaling a course along with all of the details for Launchpad over at https://www.steviesayssocial.com/launchpad
    2. DM Stevie on Insta: I’d LOVE to chat with you. Shoot through your Online Course questions or alternatively let’s have a chat to see whether you think the Launchpad program could be a good fit for you:  https://www.instagram.com/steviesayssocial


    Full show notes for this episode can be found at
    https://steviesayssocial.com/154

    • 1 hr 4 min
    What is a Traffic and Visibility Plan and Why Do I Need One?

    What is a Traffic and Visibility Plan and Why Do I Need One?

    Doors to our July intake of Launchpad are opening on TODAY, and we are hosting a live private training where we will share the complete roadmap for a profitable, sustainable course business. To apply and come along (there is no obligation to join our program, so if you're curious please do apply!) click here.


    To sell a course, the right people need to see your offer. Period.
    Without eyeballs, there aren’t sales.
    Luckily, the process of GETTING eyeballs isn’t confined to a life spent slaving away on social media trying to build an audience.
    Because at the end of the day? Audience and leads are actually two very different things.
    Audience: A group of people to whom you deliver free content and thought leadership to.
    Leads: A group of people who express interest in your offer.
    An audience can help you generate leads, no doubt. But do you need a BIG audience to get the leads you need to sell your course? NUP.
    In today’s podcast episode, we walk through how to structure a traffic and visibility plan to generate the number of leads you need to fill your course funnel.. with or without a big audience to start out with.

    Here’s how to structure a plan of attack, to generate leads to sell your course, how it DIFFERS from audience.. and how it all works together;

    1️⃣ Choose Your Selling System

    2️⃣ Do the Math

    3️⃣ Create Your Traffic and Visibility Plan

    --

    Want to create, launch and scale a flagship online course?
    Here’s a few ways I can help you:
    1. Apply for My Free, Advanced Private Training on Scaling a Digital Course: Apply for our 12 month, high touch group coaching program Launchpad now and get an invite to the free advanced private training where I hand you my ENTIRE process for creating, launching and scaling a course along with all of the details for Launchpad over at https://www.steviesayssocial.com/launchpad
    2. DM Stevie on Insta: I’d LOVE to chat with you. Shoot through your Online Course questions or alternatively let’s have a chat to see whether you think the Launchpad program could be a good fit for you: https://www.instagram.com/steviesayssocial

    Full show notes for this episode can be found at
    https://steviesayssocial.com/153

    • 26 min
    How to Deliver a Launch That Sells Like Crazy

    How to Deliver a Launch That Sells Like Crazy

    Doors to our July intake of Launchpad are opening on Thursday, and we are hosting a live private training where we will share the complete roadmap for a profitable, sustainable course business. To apply and come along (there is no obligation to join our program, so if you're curious please do apply!) click here.


    Delivering a killer launch — you know, the ones you see online that feel flawlessly executed, that make you DROOL for whatever they’re selling and  have you WAITING for them to throw open their doors and offer you their course or program - is both art and science.
    In reality? 

    I liken launches like that to a beautifully serene swan.. gliding effortlessly across a lake, but underneath paddling like mad to bring it all together! The truth is, a great launch takes work, but once you have the system nailed?
    You can roll it out again and again, automate to turn into an evergreen funnel, and ultimately use it to fuel the revenue for your online business for a profitable, sustainable online business for the long haul.
    In today’s podcast episode, we are covering the third key pillar in a successful, profitable digital education business — a replicable, high converting selling system. Let’s go!

    The process for doing this is the same regardless of whether you are live launching, or whether your offer is being sold inside of an evergreen funnel.

    Here’s what it looks like:
    ✔️Priming during Pre-Pre Launch
    ✔️Registration period during Pre Launch
    ✔️Launch Event
    ✔️Cart Open Period

    ----

    Want to create, launch and scale a flagship online course?
    Here’s a few ways I can help you:
    1. Apply for My Free, Advanced Private Training on Scaling a Digital Course: Apply for our 12 month, high touch group coaching program Launchpad now and get an invite to the free advanced private training where I hand you my ENTIRE process for creating, launching and scaling a course along with all of the details for Launchpad over at https://www.steviesayssocial.com/launchpad
    2. DM Stevie on Insta: I’d LOVE to chat with you. Shoot through your Online Course questions or alternatively let’s have a chat to see whether you think the Launchpad program could be a good fit for you:  https://www.instagram.com/steviesayssocial

    Full show notes for this episode can be found at
    https://steviesayssocial.com/152

    • 22 min
    How to Create a Course or Program That Delivers an Epic Transformation

    How to Create a Course or Program That Delivers an Epic Transformation

    Doors to our July intake of Launchpad are opening on Thursday, and we are hosting a live private training where we will share the complete roadmap for a profitable, sustainable course business. To apply and come along (there is no obligation to join our program, so if you're curious please do apply!) click here.


    💣Truthbomb — the LAST THING YOUR FUTURE STUDENT NEEDS IS MORE INFORMATION.
    “Say whhhaaaa?!”, I hear you say.
    Yep, it’s true.
    In case you haven’t noticed, it’s currently 2022 and we are SWAMPED with more information than we can poke a stick at. Literally, just about everything we could ever possibly want to know is just a Google search away (I actually feel for the people who used to do pub trivia in 2004 before access to a mobile phone, so that they could cheekily Google the answer to every question under the sun (cough not that you would do that, because that would be cheating)).
    The secret to a rave-worthy digital course or program, therefore, is NOT more information.
    The SECRET (drum roll please 🥁).. is transformation!
    In today’s podcast episode, we break down the secret to creating an epic course or program that delivers a tantalising transformation in the most efficient way possible, step by step.

    ✔️ Articulate the Transformation
    ✔️ Define the Modules
    ✔️ Define the Lessons
    ✔️ Define the Learning Outcomes
    ✔️ Define the Delivery Method and Implementation Tools

    ----

    Want to create, launch and scale a flagship online course?
    Here’s a few ways I can help you:
    1. Apply for My Free, Advanced Private Training on Scaling a Digital Course: Apply for our 12 month, high touch group coaching program Launchpad now and get an invite to the free advanced private training where I hand you my ENTIRE process for creating, launching and scaling a course along with all of the details for Launchpad over at https://www.steviesayssocial.com/launchpad
    2. DM Stevie on Insta: I’d LOVE to chat with you. Shoot through your Online Course questions or alternatively let’s have a chat to see whether you think the Launchpad program could be a good fit for you:  https://www.instagram.com/steviesayssocial

    Full show notes for this episode can be found at
    https://steviesayssocial.com/151

    • 20 min
    How to Create An Irresistible Digital Course or Program That Sells Like Hotcakes

    How to Create An Irresistible Digital Course or Program That Sells Like Hotcakes

    Doors to our July intake of Launchpad are opening on Thursday, and we are hosting a live private training where we will share the complete roadmap for a profitable, sustainable course business. To apply and come along (there is no obligation to join our program, so if you're curious please do apply!), click here.


    If you don’t have an offer that sells, you don’t have a business — you have a hobby. Full stop, end of story. Your offer is the most critically important element of your course business, and yet it is so often overlooked in favour of.. well, everything.
    Although sliiiightly exaggerated, here are some of the things we see:
    ❌ “I’ll spend two months creating my course; and then start talking on social media about the number of modules and lessons and then wonder why no-one is buying”.
    ❌ “I’ll listen to my fave marketing podcast talking about the latest fancy funnel strategy and do THAT, because it must be my funnel that isn’t working”.
    ❌ “I’ll start investing in Facebook ads, that’ll fix the crickets chirping in my bank account!”.
    No, no, no.. and just no.
    A great course won’t fix an offer problem (which is so sad, because there are so many epic courses sitting on the shelf that aren’t selling for this very reason!)
    A fancy sales strategy won’t fix an offer problem (if people don’t want what you’re putting out there, all of the emails in the world won’t save you).
    And, a bucketload of new eyeballs CERTAINLY won’t fix an offer problem (there’s no use in 1000 people seeing your offer if they are the wrong people, it isn’t appealing and you’re not articulating the problem you’re solving).
    In today’s podcast episode, we’re breaking down how to craft an irresistible offer that has your perfect fit student banging down your door.. and why it’s the MOST important thing to focus on in your business.

    Here are four things to consider when crafting an irresistible offer that sells like hotcakes:

    ✔️ Market: a killer offer to the wrong market won’t sell.
    ✔️ Specific Result: the ability to articulate a specific result for your course or program is critical.
    ✔️ UVP: a crowded market isn’t a bad thing; in fact, it’s evidence of demand.
    ✔️ Value: notice that we didn’t say ‘price’.

    ----
    Want to create, launch and scale a flagship online course?
    Here’s a few ways I can help you:
    1. Apply for My Free, Advanced Private Training on Scaling a Digital Course: Apply for our 12 month, high touch group coaching program Launchpad now and get an invite to the free advanced private training where I hand you my ENTIRE process for creating, launching and scaling a course along with all of the details for Launchpad over at https://www.steviesayssocial.com/launchpad
    2. DM Stevie on Insta: I’d LOVE to chat with you. Shoot through your Online Course questions or alternatively let’s have a chat to see whether you think the Launchpad program could be a good fit for you: https://www.instagram.com/steviesayssocial

    Full show notes for this episode can be found at
    http

    • 27 min

Customer Reviews

4.9 out of 5
288 Ratings

288 Ratings

TheCoolCareer ,

Tools for “Online Course” Titans!

Set yourself a day and binge Stevie, I tell you… it will be the best thing you have done for your business in ages. So much juicy, supremely insightful tips and strategies, plus real life examples! Can’t get enough! Thank you Stevie! 💥

@_littleessentials ,

Love

Thanks for a great podcast Stevie. You were instrumental in helping me launch my own podcast too @fitnestmama

Melissa Ensink ,

My #1 biz podcast

Stevie is such an engaging podcaster and I love all the practical strategies and tips she shares!

I’ve listened since the very early days and have learnt SO much 🤗

If you want straight forward business info and advice from someone who is walking the talk, then SSS is for you!

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