Success With Jewelry Laryssa Wirstiuk and Liz Kantner
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- Business
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With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.
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80 - Laryssa and Liz on How to Define Your Target Audience
Welcome to episode #80. In this episode, we answer the age-old question: "How do I define my target audience?" We cover 3 main points:
Know what makes your jewelry and brand unique, defining the essence of your brand
Imagine who might resonate with your unique value and story
Try to find these people and engage with them, build relationships, see how it resonates
We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.
In the bonus content of this episode, we’ll share brands that we think know their target audience well - and how they build relationships with that audience.
To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
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79 - Laryssa and Liz Ask, "What's Up With Jewelry Instagram?"
Welcome to episode #79. In this episode, Laryssa and Liz talk about what’s going on with Instagram. They also share the current best practices in 2024.
We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.
In the bonus content of this episode, they also share brands they love to follow on Instagram.
To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.
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78 - Laryssa and Liz Audit the Marketing for Their Own Podcast
Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast.
They get honest about what they're doing wrong and what they can improve
We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.
In the bonus content of this episode, they explain how you can audit your own marketing and then convert that audit into useful action steps.
To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.
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77 - Laryssa and Liz on the Biggest Lessons They've Learned in Business
Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they’ve learned since starting each of their businesses separately in spring 2016!
We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.
In the bonus content of this episode, they talk about their biggest mistakes and missteps.
To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.
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76 - Liz and Guest Megan Auman Discuss: How to Find Your Voice
Welcome to episode #76. In this episode, Liz chats with Megan Auman - metalsmith, artist, writer, teacher, and creative business coach. They discuss how to find your voice as a brand.
Special discount from Megan! Take 20% off these two programs:
Poetic Product Descriptions
Sell without Shame
https://Shop.MeganAuman.com
Code: SWJ20
We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.
In the bonus content of this episode, they talk about about what makes a good brand voice
To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
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75 - Laryssa and Liz on How to Vet a Consultant or Other Partner
Welcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner.
What steps should you take?
How do you know when something might not be a good fit?
We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss.
In the bonus content of this episode, we’ll share more insights into how to stand up for yourself and take control of your business.
To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.